Coliseum Capital Management, L Purchases 211,530 Shares of Sonos (NASDAQ:SONO) Stock

Sonos, Inc. (NASDAQ:SONO) major shareholder Coliseum Capital Management, L acquired 211,530 shares of the firm’s stock in a transaction on Thursday, February 5th. The shares were bought at an average cost of $16.29 per share, with a total value of $3,445,823.70. Following the completion of the acquisition, the insider owned 15,636,529 shares in the company, valued at $254,719,057.41. This represents a 1.37% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the SEC, which is available at this hyperlink. Major shareholders that own more than 10% of a company’s stock are required to disclose their transactions with the SEC.

Coliseum Capital Management, L also recently made the following trade(s):

• On Friday, February 6th, Coliseum Capital Management, L bought 26,824 shares of Sonos stock. The stock was bought at an average price of $16.49 per share, for a total transaction of $442,327.76.
• On Wednesday, February 4th, Coliseum Capital Management, L purchased 494,719 shares of Sonos stock. The stock was purchased at an average price of $15.50 per share, with a total value of $7,668,144.50.

Sonos Trading Up 3.1%

Sonos stock traded up $0.52 during midday trading on Friday, hitting $17.08. The stock had a trading volume of 2,542,410 shares, compared to its average volume of 1,869,532. The business has a fifty day moving average price of $17.07 and a 200 day moving average price of $15.75. Sonos, Inc. has a 12 month low of $7.63 and a 12 month high of $19.82. The stock has a market cap of $2.06 billion, a P/E ratio of -100.47 and a beta of 2.05.

Sonos (NASDAQ:SONO) last issued its earnings results on Tuesday, February 3rd. The company reported $0.93 EPS for the quarter, topping the consensus estimate of $0.85 by $0.08. Sonos had a positive return on equity of 0.82% and a negative net margin of 1.22%.The company had revenue of $545.66 million during the quarter, compared to analyst estimates of $536.93 million. During the same quarter last year, the firm earned $0.64 EPS. The business’s revenue was down .9% on a year-over-year basis. On average, equities analysts anticipate that Sonos, Inc. will post -0.37 EPS for the current fiscal year.

Key Sonos News

Here are the key news stories impacting Sonos this week:

• Positive Sentiment: Q1 earnings beat and margin/strategy message — Sonos reported stronger-than-expected revenue and EPS, highlighted margin improvement and product-led growth; analysts and press note this as the main catalyst for the stock move. Why Sonos (SONO) Is Up 6.8%
• Positive Sentiment: Shares gap up after earnings — coverage noting the post-earnings gap and investor reaction supports near-term momentum. Sonos Shares Gap Up Following Earnings Beat
• Positive Sentiment: New product launch (Amp Multi) — management emphasized new hardware that targets more complex audio setups, supporting future revenue and ecosystem expansion. This underpins the bullish interpretation of the quarter. Sonos is back with new hardware
• Positive Sentiment: Reliability and customer focus restored — company messaging about fixing reliability issues and refocusing on customer advocacy should reduce churn and help long-term brand value. With reliability restored, Sonos focuses on customer advocacy
• Neutral Sentiment: Positive product reviews — editorial reviews (e.g., Sonos Ace headphones and Era 100) praise product quality, supporting brand premium but not an immediate revenue signal. Are the Sonos Ace still worth it in 2026?
• Neutral Sentiment: Retail promotions and flash sales — multiple outlets highlight discounts on Era 100, Arc Ultra + Sub 4, and Ace headphones for events (Valentine’s / game day). Promotions can drive volume but timing/scale matter for quarterly results. Save $550 Off the Sonos Arc Ultra
• Negative Sentiment: Dealer clearance & record-low pricing — reports that Amazon and others are clearing out Era 100 units and Ace headphones have hit record low prices could pressure ASPs and margins if discounts persist or expand. This is the principal downside risk investors will watch. Sonos Era 100 Hits Record Low
• Negative Sentiment: Frequent promotional cadence — sustained discounting across core products (earbuds, speakers, soundbars) can boost near-term unit sales but erode gross margins and brand premium if prolonged. Sonos Ace headphones drop to a record low

Institutional Investors Weigh In On Sonos

A number of hedge funds have recently made changes to their positions in the business. Y Intercept Hong Kong Ltd grew its holdings in Sonos by 620.4% during the second quarter. Y Intercept Hong Kong Ltd now owns 185,149 shares of the company’s stock worth $2,001,000 after acquiring an additional 159,448 shares during the period. Teacher Retirement System of Texas boosted its position in shares of Sonos by 25.7% during the 2nd quarter. Teacher Retirement System of Texas now owns 22,158 shares of the company’s stock valued at $240,000 after purchasing an additional 4,530 shares in the last quarter. SG Americas Securities LLC bought a new position in shares of Sonos during the 3rd quarter valued at about $3,658,000. Allianz Asset Management GmbH grew its stake in shares of Sonos by 975.4% in the 2nd quarter. Allianz Asset Management GmbH now owns 203,242 shares of the company’s stock worth $2,197,000 after purchasing an additional 184,342 shares during the last quarter. Finally, Bryce Point Capital LLC bought a new stake in shares of Sonos in the 2nd quarter worth approximately $182,000. Institutional investors own 85.82% of the company’s stock.

Wall Street Analysts Forecast Growth

A number of research analysts have recently issued reports on the stock. Weiss Ratings restated a “sell (d-)” rating on shares of Sonos in a research report on Thursday, January 22nd. Morgan Stanley set a $18.00 target price on shares of Sonos in a report on Wednesday. Rosenblatt Securities reaffirmed a “buy” rating and set a $21.00 target price on shares of Sonos in a report on Monday. Jefferies Financial Group increased their price target on Sonos from $19.00 to $21.00 and gave the stock a “buy” rating in a research report on Monday, January 5th. Finally, Wall Street Zen lowered Sonos from a “buy” rating to a “hold” rating in a research report on Saturday, January 17th. Two analysts have rated the stock with a Buy rating, one has given a Hold rating and one has issued a Sell rating to the stock. According to data from MarketBeat.com, the company has a consensus rating of “Hold” and an average price target of $20.00.

About Sonos

Sonos, Inc is a consumer electronics company specializing in wireless home audio systems. The company’s core business revolves around designing, developing and manufacturing smart speakers and soundbars that deliver high-fidelity audio and seamless multi-room listening experiences. Sonos products connect via Wi-Fi or Bluetooth and integrate with popular streaming services, enabling users to control music and other audio content through a dedicated mobile app, voice assistants or traditional controls.

Sonos offers a diversified product lineup that includes compact speakers such as Sonos One and Sonos Roam, premium models like Sonos Five and Sonos Move, home theater solutions including Sonos Beam and Sonos Arc, as well as accessories such as the Sonos Sub and Sonos Amp.