Morgan Stanley Issues Positive Forecast for Hasbro (NASDAQ:HAS) Stock Price

Hasbro (NASDAQ:HAS) had its price objective hoisted by Morgan Stanley from $103.00 to $119.00 in a report published on Wednesday morning, Marketbeat reports. The firm currently has an overweight rating on the stock.

Several other analysts also recently issued reports on the stock. Roth Mkm upped their price target on shares of Hasbro from $96.00 to $105.00 and gave the company a “buy” rating in a report on Wednesday, February 4th. UBS Group lifted their price objective on Hasbro from $89.00 to $99.00 and gave the stock a “buy” rating in a research report on Wednesday, January 7th. Wall Street Zen raised Hasbro from a “buy” rating to a “strong-buy” rating in a research note on Saturday, February 7th. Weiss Ratings reiterated a “sell (d)” rating on shares of Hasbro in a report on Monday, December 29th. Finally, Jefferies Financial Group raised their price target on Hasbro from $95.00 to $112.00 and gave the stock a “buy” rating in a research report on Friday, February 6th. Nine investment analysts have rated the stock with a Buy rating, two have issued a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat.com, Hasbro currently has an average rating of “Moderate Buy” and an average price target of $108.73.

Hasbro Price Performance

HAS stock traded down $0.35 during midday trading on Wednesday, hitting $105.59. 456,158 shares of the stock were exchanged, compared to its average volume of 2,060,563. The stock’s 50-day moving average price is $86.69 and its 200-day moving average price is $80.76. The company has a debt-to-equity ratio of 4.89, a quick ratio of 1.42 and a current ratio of 1.38. The stock has a market cap of $14.82 billion, a price-to-earnings ratio of -45.12, a PEG ratio of 1.86 and a beta of 0.56. Hasbro has a fifty-two week low of $49.00 and a fifty-two week high of $106.98.

Hasbro (NASDAQ:HAS) last released its quarterly earnings results on Tuesday, February 10th. The company reported $1.51 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.99 by $0.52. Hasbro had a positive return on equity of 127.21% and a negative net margin of 6.86%.The business had revenue of $1.45 billion during the quarter, compared to the consensus estimate of $1.26 billion. During the same quarter in the previous year, the company posted $0.46 EPS. The business’s revenue was up 31.3% on a year-over-year basis. Research analysts predict that Hasbro will post 4.33 earnings per share for the current year.

Hasbro Announces Dividend

The firm also recently disclosed a quarterly dividend, which will be paid on Wednesday, March 4th. Stockholders of record on Wednesday, February 18th will be issued a dividend of $0.70 per share. The ex-dividend date is Wednesday, February 18th. This represents a $2.80 annualized dividend and a dividend yield of 2.7%. Hasbro’s dividend payout ratio (DPR) is -119.15%.

Hedge Funds Weigh In On Hasbro

Large investors have recently added to or reduced their stakes in the business. Norges Bank acquired a new stake in Hasbro in the 4th quarter worth about $147,748,000. Bank of America Corp DE boosted its position in shares of Hasbro by 128.7% in the second quarter. Bank of America Corp DE now owns 2,981,423 shares of the company’s stock worth $220,089,000 after acquiring an additional 1,677,962 shares during the last quarter. AQR Capital Management LLC boosted its position in shares of Hasbro by 95.7% in the second quarter. AQR Capital Management LLC now owns 2,259,812 shares of the company’s stock worth $164,831,000 after acquiring an additional 1,105,004 shares during the last quarter. Mane Global Capital Management LP purchased a new stake in Hasbro in the second quarter valued at approximately $77,471,000. Finally, Deutsche Bank AG increased its position in Hasbro by 45.7% during the fourth quarter. Deutsche Bank AG now owns 1,583,182 shares of the company’s stock worth $129,821,000 after purchasing an additional 496,337 shares during the last quarter. 91.83% of the stock is currently owned by hedge funds and other institutional investors.

Hasbro News Roundup

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Q4 earnings beat and MTG-driven revenue surge — Hasbro reported stronger-than-expected Q4 profits and MTG revenue topped $1.7B, driving margin expansion and an upbeat FY26 outlook. This is the core reason shares are higher today. Article Title
• Positive Sentiment: $1 billion buyback and licensing wins — Management announced a $1B buyback and large master toy/licensing deals (including Harry Potter), which boost EPS potential and strategic upside from franchise monetization. Article Title
• Positive Sentiment: Analyst upgrades/price-target increases — Morgan Stanley raised its target to $119 (overweight) and JPMorgan boosted its target to $115 (overweight), validating the earnings beat and driving further buy-side interest. Article Title Article Title
• Positive Sentiment: Digital pivot and hobby gaming strength — Reuters highlights Hasbro’s digital and hobby-gaming businesses as key drivers distinguishing it from peers, supporting higher multiple and growth expectations. Article Title
• Neutral Sentiment: New Harry Potter TV-series partnership expands product pipeline — Hasbro will produce toys for the upcoming Warner Bros. series, which supports multi-year revenue potential but is not immediate cash flow. Article Title
• Neutral Sentiment: Dividend maintained and shareholder returns — Company declared a quarterly dividend (0.70/share) with an ex-dividend date of Feb 18, adding to total shareholder-return attractiveness alongside the buyback. (Company release)
• Neutral Sentiment: Short-interest data appears unreliable — Recent feeds show zero shares and NaN changes (likely a reporting glitch), so short-interest is not currently a clear market signal.
• Negative Sentiment: Lawsuit alleges overprinting of Magic: The Gathering cards — A new complaint claims Hasbro printed too many MTG cards, which could raise concerns about product dilution, secondary-market impacts, and potential legal/financial exposure if the suit gains traction. Article Title
• Negative Sentiment: Tariff and macro headwinds — Management warned of incremental tariff-related costs this year and some revenue growth below estimates in parts of the toy business, which could limit upside if consumer spending softens. Article Title

Hasbro Company Profile

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.