Netflix (NASDAQ:NFLX) Stock Price Up 1.3% – Here’s Why

Netflix, Inc. (NASDAQ:NFLX) traded up 1.3% during trading on Friday . The company traded as high as $77.18 and last traded at $76.87. 42,014,121 shares were traded during mid-day trading, a decline of 18% from the average session volume of 51,043,805 shares. The stock had previously closed at $75.86.

Key Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Several analysts published bullish upside cases (one piece cites ~55% potential upside), arguing the pullback creates a buying opportunity given Netflix’s growth and margins. Analysts See 55% Upside for Netflix Despite $77 Share Price
• Positive Sentiment: Long‑term investors remain supportive — Loomis Sayles’ Global Growth Fund reiterated its structural thesis for Netflix, signaling confidence from active managers that view the pullback as event‑driven. Loomis Sayles Keeps Netflix Thesis
• Positive Sentiment: Recent results still show momentum — Netflix beat January quarter EPS/revenue estimates and set Q1 guidance, reinforcing the company’s revenue growth and profitability thesis that bulls highlight. Netflix profile & earnings summary
• Neutral Sentiment: Analyst consensus remains a “Moderate Buy” on average, reflecting mixed near‑term views but continued Wall Street support for the story absent deal disruption. Average Recommendation: Moderate Buy
• Negative Sentiment: Paramount’s improved bid for Warner Bros. (ticking fees and cover for Netflix’s break‑up cost) materially raises the likelihood Warner switches to Paramount, increasing acquisition execution risk and pressuring NFLX. Paramount sweetens Warner Bros bid
• Negative Sentiment: Activist investor Ancora has built a significant WBD stake and will oppose Netflix’s deal, adding uncertainty to the outcome and keeping the stock vulnerable while the takeover fight continues. Ancora to oppose Netflix‑WBD deal
• Negative Sentiment: Significant insider selling (including filings showing CEO Gregory Peters’ sale) has amplified negative sentiment and may signal near‑term caution, even if some sales are for diversification or liquidity. CEO sale SEC filing
• Negative Sentiment: Coverage highlighting the stock’s drop to new 52‑week lows and investor concern about acquisition pricing has kept downward pressure amid broader tech weakness. Netflix hits 52‑week low

Analysts Set New Price Targets

A number of analysts have issued reports on NFLX shares. Moffett Nathanson cut their price objective on shares of Netflix from $140.00 to $115.00 and set a “buy” rating for the company in a report on Wednesday, January 21st. Sanford C. Bernstein reaffirmed a “buy” rating on shares of Netflix in a report on Thursday, January 22nd. KGI Securities raised Netflix from a “neutral” rating to an “outperform” rating and set a $135.00 target price on the stock in a report on Monday, November 3rd. Rosenblatt Securities reaffirmed a “neutral” rating and issued a $94.00 price target (down previously from $105.00) on shares of Netflix in a research note on Friday, January 16th. Finally, William Blair reiterated an “outperform” rating on shares of Netflix in a research note on Wednesday, January 21st. One investment analyst has rated the stock with a Strong Buy rating, thirty-three have given a Buy rating and sixteen have given a Hold rating to the company’s stock. According to MarketBeat, Netflix has a consensus rating of “Moderate Buy” and an average target price of $116.08.

Netflix Stock Performance

The firm has a market capitalization of $324.52 billion, a price-to-earnings ratio of 30.42, a PEG ratio of 1.41 and a beta of 1.71. The company has a current ratio of 1.19, a quick ratio of 1.19 and a debt-to-equity ratio of 0.51. The stock’s 50-day moving average is $89.13 and its 200-day moving average is $107.27.

Netflix (NASDAQ:NFLX) last posted its earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share for the quarter, topping analysts’ consensus estimates of $0.55 by $0.01. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The firm had revenue of $12.05 billion for the quarter, compared to analysts’ expectations of $11.97 billion. During the same quarter in the previous year, the firm posted $0.43 earnings per share. The company’s revenue was up 17.6% on a year-over-year basis. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. On average, analysts predict that Netflix, Inc. will post 24.58 EPS for the current fiscal year.

Insider Buying and Selling

In other news, Director Bradford L. Smith sold 31,790 shares of the firm’s stock in a transaction on Thursday, January 15th. The shares were sold at an average price of $88.86, for a total transaction of $2,824,859.40. Following the completion of the transaction, the director owned 79,690 shares of the company’s stock, valued at approximately $7,081,253.40. This trade represents a 28.52% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, CFO Spencer Adam Neumann sold 9,248 shares of Netflix stock in a transaction on Friday, February 6th. The stock was sold at an average price of $81.27, for a total transaction of $751,584.96. Following the transaction, the chief financial officer owned 73,787 shares in the company, valued at approximately $5,996,669.49. This trade represents a 11.14% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 1,399,163 shares of company stock valued at $129,899,103 over the last three months. Insiders own 1.37% of the company’s stock.

Institutional Inflows and Outflows

Hedge funds and other institutional investors have recently bought and sold shares of the stock. Brighton Jones LLC lifted its position in shares of Netflix by 5.0% in the 4th quarter. Brighton Jones LLC now owns 5,390 shares of the Internet television network’s stock worth $4,804,000 after purchasing an additional 257 shares during the period. Revolve Wealth Partners LLC grew its holdings in Netflix by 16.4% during the 4th quarter. Revolve Wealth Partners LLC now owns 1,023 shares of the Internet television network’s stock worth $912,000 after acquiring an additional 144 shares during the period. Sivia Capital Partners LLC raised its position in shares of Netflix by 21.2% in the 2nd quarter. Sivia Capital Partners LLC now owns 1,406 shares of the Internet television network’s stock worth $1,883,000 after acquiring an additional 246 shares in the last quarter. Strategic Investment Advisors MI lifted its stake in shares of Netflix by 18.9% in the 2nd quarter. Strategic Investment Advisors MI now owns 774 shares of the Internet television network’s stock valued at $1,036,000 after purchasing an additional 123 shares during the period. Finally, Callahan Advisors LLC lifted its stake in shares of Netflix by 24.4% in the 2nd quarter. Callahan Advisors LLC now owns 438 shares of the Internet television network’s stock valued at $587,000 after purchasing an additional 86 shares during the period. 80.93% of the stock is owned by institutional investors and hedge funds.

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.