State of New Jersey Common Pension Fund D Raises Position in Salesforce Inc. $CRM

State of New Jersey Common Pension Fund D boosted its position in Salesforce Inc. (NYSE:CRM) by 3.6% during the 3rd quarter, Holdings Channel.com reports. The firm owned 334,716 shares of the CRM provider’s stock after purchasing an additional 11,491 shares during the period. State of New Jersey Common Pension Fund D’s holdings in Salesforce were worth $79,328,000 as of its most recent filing with the Securities and Exchange Commission.

A number of other large investors have also bought and sold shares of CRM. Calton & Associates Inc. raised its stake in shares of Salesforce by 24.9% in the third quarter. Calton & Associates Inc. now owns 1,508 shares of the CRM provider’s stock valued at $357,000 after buying an additional 301 shares during the period. Conscious Wealth Investments LLC increased its holdings in Salesforce by 10.3% in the 3rd quarter. Conscious Wealth Investments LLC now owns 13,614 shares of the CRM provider’s stock worth $3,545,000 after acquiring an additional 1,271 shares during the last quarter. ABN Amro Investment Solutions raised its stake in Salesforce by 20.4% in the 3rd quarter. ABN Amro Investment Solutions now owns 313,588 shares of the CRM provider’s stock valued at $74,320,000 after acquiring an additional 53,126 shares during the period. HighTower Advisors LLC lifted its holdings in Salesforce by 14.1% during the third quarter. HighTower Advisors LLC now owns 469,335 shares of the CRM provider’s stock valued at $111,241,000 after purchasing an additional 57,910 shares during the last quarter. Finally, Uniting Wealth Partners LLC lifted its holdings in Salesforce by 33.3% during the third quarter. Uniting Wealth Partners LLC now owns 2,576 shares of the CRM provider’s stock valued at $612,000 after purchasing an additional 643 shares during the last quarter. 80.43% of the stock is owned by hedge funds and other institutional investors.

Analysts Set New Price Targets

CRM has been the subject of several recent research reports. Needham & Company LLC reiterated a “buy” rating and issued a $400.00 target price on shares of Salesforce in a research note on Thursday, December 4th. TD Cowen restated a “buy” rating on shares of Salesforce in a research report on Thursday, December 4th. Citizens Jmp reiterated a “market outperform” rating and issued a $430.00 price target on shares of Salesforce in a research report on Tuesday, December 2nd. UBS Group reiterated a “neutral” rating and set a $260.00 price objective on shares of Salesforce in a research note on Thursday, December 4th. Finally, Northland Securities raised their target price on Salesforce from $264.00 to $267.00 and gave the stock a “market perform” rating in a research note on Thursday, December 4th. One research analyst has rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating, twelve have given a Hold rating and one has issued a Sell rating to the company. According to data from MarketBeat, the company has a consensus rating of “Moderate Buy” and an average target price of $323.57.

Salesforce Price Performance

Salesforce stock opened at $189.58 on Friday. The stock has a market cap of $177.63 billion, a price-to-earnings ratio of 25.31, a PEG ratio of 1.29 and a beta of 1.27. The company has a quick ratio of 0.98, a current ratio of 0.98 and a debt-to-equity ratio of 0.14. The business has a 50-day simple moving average of $238.22 and a 200 day simple moving average of $242.46. Salesforce Inc. has a 52 week low of $180.24 and a 52 week high of $329.74.

Salesforce (NYSE:CRM) last issued its quarterly earnings results on Wednesday, December 3rd. The CRM provider reported $3.25 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $2.86 by $0.39. The firm had revenue of $10.26 billion during the quarter, compared to the consensus estimate of $10.27 billion. Salesforce had a return on equity of 14.41% and a net margin of 17.91%.The company’s revenue for the quarter was up 9.1% on a year-over-year basis. During the same quarter last year, the company posted $2.41 EPS. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. On average, research analysts forecast that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.

Salesforce Dividend Announcement

The business also recently declared a quarterly dividend, which was paid on Thursday, January 8th. Stockholders of record on Thursday, December 18th were issued a $0.416 dividend. The ex-dividend date of this dividend was Thursday, December 18th. This represents a $1.66 dividend on an annualized basis and a dividend yield of 0.9%. Salesforce’s dividend payout ratio is presently 22.16%.

Insider Activity at Salesforce

In other news, Director G Mason Morfit bought 96,000 shares of Salesforce stock in a transaction that occurred on Friday, December 5th. The shares were acquired at an average price of $260.58 per share, with a total value of $25,015,680.00. Following the completion of the purchase, the director directly owned 2,994,509 shares in the company, valued at $780,309,155.22. The trade was a 3.31% increase in their ownership of the stock. The purchase was disclosed in a filing with the SEC, which is available through this hyperlink. Also, insider Parker Harris sold 134,662 shares of Salesforce stock in a transaction dated Tuesday, December 2nd. The stock was sold at an average price of $234.70, for a total value of $31,605,171.40. Following the sale, the insider directly owned 139,767 shares of the company’s stock, valued at approximately $32,803,314.90. This trade represents a 49.07% decrease in their position. The disclosure for this sale is available in the SEC filing. 3.00% of the stock is currently owned by corporate insiders.

More Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Options market activity shows elevated bullish positioning into the company’s FQ4 earnings, suggesting traders expect an upside surprise or are hedging for volatility. What the Options Market Tells Us About Salesforce
• Positive Sentiment: Wall Street analysts are broadly constructive ahead of FQ4 2026, which supports short-term momentum and helps explain buying interest. Wall Street bullish on Salesforce (CRM) ahead of its FQ4 2026 earnings
• Positive Sentiment: Several retail/investor pieces argue the recent pullback is a buying opportunity—some investors and commentators (including a Seeking Alpha author) are actively buying the “Salesforce crash,” which can amplify demand on dips. SaaSpocalypse: Why I’m Buying The Salesforce Crash
• Positive Sentiment: Long-term bullish takes (e.g., 247WallStreet) list CRM as a top tech holding for a multi-year horizon, reinforcing buy-and-hold narratives for value/growth investors. What Is One of the Best Tech Stocks to Hold for the Next 10 Years?
• Positive Sentiment: Zacks highlights CRM as a top-ranked value stock on style scores, which can attract value-oriented flows after the pullback. Salesforce.com (CRM) is a Top-Ranked Value Stock: Should You Buy?
• Neutral Sentiment: New entrants are launching AI-native layers to run GTM workflows on top of any CRM—this is an emerging competitive/partner dynamic that could both pressure fees and spur integrations; impact is uncertain. Aurasell Launches World’s First AI-Native OS to Run Intelligent GTM Workflows on Any CRM
• Neutral Sentiment: Coverage pieces and analyst-roundup articles are dissecting whether Wall Street optimism is priced in; these pieces mostly reiterate mixed views and won’t move the stock unless they include rating changes. Analysts stay constructive on Salesforce (CRM) despite sector weakness
• Neutral Sentiment: Broad analysis on AI-driven ETF weakness asks whether the panic is overblown; this macro debate will influence sector multiples but is not specific to CRM’s near-term operations. AI Disruption Hit Multiple Sector ETFs: Is the Fear Overblown?
• Negative Sentiment: Company-level cost and leadership changes tied to its AI push were reported alongside commentary that CRM returns are weak—workforce and leadership reshaping can signal execution risk and near-term disruption. Salesforce Reshapes Workforce And Leadership As AI Push Meets Weak CRM Returns
• Negative Sentiment: Coverage explaining why CRM has recently fallen notes sector-driven selling, multiple compression, and profit-taking—these are the same dynamics that can keep upside capped until catalysts arrive. Here’s Why Salesforce.com (CRM) Fell More Than Broader Market
• Negative Sentiment: Sector-level rout in software (ETF down sharply) driven by fears of AI replacing software workloads remains a headwind; broader sentiment could keep CRM under pressure even if fundamentals hold. 3 Historically Cheap Software Stocks Begging to Be Bought Amid the Recent Tech Rout

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.