Banzai International (NASDAQ:BNZI – Get Free Report) and Clear Channel Outdoor (NYSE:CCO – Get Free Report) are both small-cap business services companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, profitability, valuation, risk, institutional ownership, earnings and analyst recommendations.
Volatility and Risk
Banzai International has a beta of -0.56, meaning that its stock price is 156% less volatile than the S&P 500. Comparatively, Clear Channel Outdoor has a beta of 2.31, meaning that its stock price is 131% more volatile than the S&P 500.
Analyst Recommendations
This is a breakdown of recent ratings for Banzai International and Clear Channel Outdoor, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Banzai International | 1 | 0 | 2 | 0 | 2.33 |
| Clear Channel Outdoor | 2 | 4 | 1 | 0 | 1.86 |
Insider and Institutional Ownership
96.8% of Banzai International shares are owned by institutional investors. Comparatively, 85.5% of Clear Channel Outdoor shares are owned by institutional investors. 2.8% of Banzai International shares are owned by insiders. Comparatively, 7.2% of Clear Channel Outdoor shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Profitability
This table compares Banzai International and Clear Channel Outdoor’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Banzai International | -233.45% | -1,082.13% | -74.79% |
| Clear Channel Outdoor | -0.38% | N/A | -2.26% |
Valuation and Earnings
This table compares Banzai International and Clear Channel Outdoor”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Banzai International | $4.53 million | 1.93 | -$31.51 million | ($6.55) | -0.20 |
| Clear Channel Outdoor | $1.51 billion | 0.79 | -$179.25 million | ($0.01) | -238.50 |
Banzai International has higher earnings, but lower revenue than Clear Channel Outdoor. Clear Channel Outdoor is trading at a lower price-to-earnings ratio than Banzai International, indicating that it is currently the more affordable of the two stocks.
About Banzai International
Banzai International, Inc., a marketing technology company, provides data-driven marketing and sales solutions for various businesses in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. Its products include Demio, a browser-based webinar platform with data and marketing features designed to help businesses engage with their audience through live events and on-demand, interactive video content; Boost, a software-as-a-service (SaaS) solution for social sharing by event registrants; and Reach, a SaaS and managed service to increase registration and attendance of marketing events. The company serves healthcare, financial services, e-commerce, technology, media, and other industries. Banzai International, Inc. was founded in 2015 and is based in Bainbridge Island, Washington.
About Clear Channel Outdoor
Clear Channel Outdoor Holdings, Inc. operates as an out-of-home advertising company in the United States, Europe, and internationally. It operates through America, Airports, Europe-North, and Other segments. The company provides advertising services through billboards, including bulletins and posters, as well as spectaculars, which are customized display structures with videos, multi-dimensional lettering and figures, mechanical devices, moving parts, and other embellishments; street furniture displays, such as advertising surfaces on bus shelters, information kiosks, news racks, and other public structures; transit displays for rail stations and on various types of vehicles; retail displays; and airport advertising displays. It offers solutions, such as RADARView, an audience and campaign planning tool, which analyzes historical mobile location data; RADARConnect, a campaign amplification solution that delivers ads across mobile and other devices to re-target audience groups exposed to an out-of-home advertisement; RADARProof, a campaign measurement and attribution solutions which analyzes anonymized and/or aggregated data; and RADARSync, a data integration platform that uses customer data across the tools for customized application of solutions to customers' specific audience targets and goals. In addition, the company sells street furniture equipment; provides cleaning and maintenance services; and operates public bike programs, a public bicycle rental program that offers bicycles for rent to the public. The company was formerly known as Eller Media Company and changed its name to Clear Channel Outdoor Holdings, Inc. in August 2005. Clear Channel Outdoor Holdings, Inc. was incorporated in 1995 and is headquartered in San Antonio, Texas.
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