Rhumbline Advisers lowered its stake in shares of HubSpot, Inc. (NYSE:HUBS – Free Report) by 4.5% during the third quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The institutional investor owned 65,242 shares of the software maker’s stock after selling 3,064 shares during the period. Rhumbline Advisers’ holdings in HubSpot were worth $30,520,000 at the end of the most recent quarter.
Several other hedge funds and other institutional investors have also made changes to their positions in HUBS. Thrivent Financial for Lutherans lifted its holdings in shares of HubSpot by 23.7% during the third quarter. Thrivent Financial for Lutherans now owns 23,789 shares of the software maker’s stock worth $11,128,000 after buying an additional 4,559 shares in the last quarter. Rakuten Investment Management Inc. bought a new position in HubSpot during the third quarter worth about $48,548,000. BNP PARIBAS ASSET MANAGEMENT Holding S.A. raised its stake in HubSpot by 19.2% in the 2nd quarter. BNP PARIBAS ASSET MANAGEMENT Holding S.A. now owns 9,533 shares of the software maker’s stock worth $5,306,000 after purchasing an additional 1,533 shares in the last quarter. Nordea Investment Management AB raised its stake in HubSpot by 34.9% in the 3rd quarter. Nordea Investment Management AB now owns 21,638 shares of the software maker’s stock worth $10,148,000 after purchasing an additional 5,595 shares in the last quarter. Finally, Triasima Portfolio Management inc. bought a new stake in HubSpot in the 3rd quarter valued at about $2,079,000. 90.39% of the stock is owned by institutional investors.
HubSpot Stock Performance
Shares of HUBS opened at $243.31 on Monday. HubSpot, Inc. has a 52-week low of $207.20 and a 52-week high of $820.00. The firm has a market cap of $12.83 billion, a price-to-earnings ratio of 279.67, a PEG ratio of 3.46 and a beta of 1.45. The business’s fifty day moving average is $337.83 and its 200-day moving average is $410.64.
Analysts Set New Price Targets
HUBS has been the topic of several recent research reports. Sanford C. Bernstein reaffirmed an “outperform” rating on shares of HubSpot in a report on Thursday. Truist Financial reduced their price target on HubSpot from $650.00 to $300.00 and set a “buy” rating on the stock in a research report on Thursday. Argus dropped their price objective on HubSpot from $650.00 to $525.00 and set a “buy” rating for the company in a report on Thursday, November 20th. BTIG Research cut their target price on HubSpot from $500.00 to $300.00 and set a “buy” rating for the company in a research report on Thursday. Finally, Rothschild & Co Redburn cut HubSpot from a “strong-buy” rating to a “hold” rating in a research report on Monday, November 10th. One research analyst has rated the stock with a Strong Buy rating, twenty-seven have issued a Buy rating, one has given a Hold rating and two have issued a Sell rating to the stock. According to MarketBeat, the stock has a consensus rating of “Moderate Buy” and an average target price of $452.70.
Check Out Our Latest Research Report on HUBS
Insider Activity at HubSpot
In related news, Director Brian Halligan sold 8,500 shares of the stock in a transaction that occurred on Tuesday, January 20th. The shares were sold at an average price of $303.38, for a total value of $2,578,730.00. Following the completion of the transaction, the director owned 487,344 shares of the company’s stock, valued at $147,850,422.72. This represents a 1.71% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, insider Erika Ashley Fisher sold 841 shares of the firm’s stock in a transaction that occurred on Wednesday, February 4th. The shares were sold at an average price of $238.01, for a total transaction of $200,166.41. Following the completion of the sale, the insider owned 10,119 shares in the company, valued at $2,408,423.19. This represents a 7.67% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 26,930 shares of company stock worth $9,175,604 over the last ninety days. 4.00% of the stock is currently owned by insiders.
Key Stories Impacting HubSpot
Here are the key news stories impacting HubSpot this week:
- Positive Sentiment: Q4 beat and aggressive FY‑2026 guidance — HubSpot reported Q4 EPS $3.09 and revenue $846.7M (both above estimates) and gave FY‑2026 revenue and EPS guidance well ahead of consensus, which investors view as proof of continued growth acceleration. HubSpot rallies in premarket on earnings beat and upbeat 2026 outlook
- Positive Sentiment: $1B buyback and margin targets boost upside — Management approved a $1B repurchase program alongside targets for ~20% pro‑forma margins and strong FCF, signaling capital return confidence that supports valuation recovery narratives. HubSpot shares jump as Q4 earnings beat estimates
- Positive Sentiment: Enterprise CRM adoption pickup — HubSpot is seeing adoption growth inside the Russell 1000 and stronger multi‑hub customer adoption, suggesting larger deal traction and improving retention/expandability. HubSpot Sees Adoption Growth in Russell 1000 CRM Push
- Neutral Sentiment: Analyst bull/bear debate and valuation review — Coverage is polarized: some analysts raised targets (Citigroup), while others trimmed PTs substantially; independent writeups are reassessing valuation given the buyback and lowered multiples after the stock drawdown. Assessing HubSpot Valuation After Earnings Beat
- Negative Sentiment: Widespread price‑target cuts — Multiple sell‑side firms slashed targets (Goldman, UBS, Mizuho, Truist, Piper, BTIG and others), reflecting persistent skepticism on longer‑term multiples despite the beat; that keeps downside risk if sentiment doesn’t improve. Benzinga roundup of analyst changes
- Negative Sentiment: Near‑term volatility and profit‑taking — Despite the beat and strong guidance, headlines reported a volatile intra‑day reaction (initial tumble in some sessions) as investors weigh valuation, prompting short‑term swings. HubSpot shares tumble despite earnings beat and strong guidance
HubSpot Profile
HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.
The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.
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