Hasbro (NASDAQ:HAS) CEO Sells 181,581 Shares

Hasbro, Inc. (NASDAQ:HAS) CEO Christian Cocks sold 181,581 shares of the business’s stock in a transaction on Thursday, February 12th. The stock was sold at an average price of $103.86, for a total value of $18,859,002.66. Following the transaction, the chief executive officer directly owned 249,861 shares in the company, valued at $25,950,563.46. This trade represents a 42.09% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through the SEC website.

Hasbro Trading Up 0.1%

NASDAQ:HAS traded up $0.12 on Tuesday, reaching $102.57. The company’s stock had a trading volume of 750,138 shares, compared to its average volume of 2,126,851. Hasbro, Inc. has a 12-month low of $49.00 and a 12-month high of $106.98. The stock has a 50 day moving average price of $87.93 and a 200 day moving average price of $81.35. The firm has a market cap of $14.39 billion, a price-to-earnings ratio of -43.63, a price-to-earnings-growth ratio of 1.79 and a beta of 0.56. The company has a quick ratio of 1.24, a current ratio of 1.38 and a debt-to-equity ratio of 4.89.

Hasbro (NASDAQ:HAS) last issued its quarterly earnings data on Tuesday, February 10th. The company reported $1.51 EPS for the quarter, topping the consensus estimate of $0.99 by $0.52. Hasbro had a negative net margin of 6.86% and a positive return on equity of 127.21%. The firm had revenue of $1.45 billion for the quarter, compared to analyst estimates of $1.26 billion. During the same period in the prior year, the business posted $0.46 EPS. The business’s revenue for the quarter was up 31.3% compared to the same quarter last year. On average, equities analysts anticipate that Hasbro, Inc. will post 4.33 EPS for the current fiscal year.

Hasbro Dividend Announcement

The company also recently disclosed a quarterly dividend, which will be paid on Wednesday, March 4th. Stockholders of record on Wednesday, February 18th will be issued a $0.70 dividend. This represents a $2.80 dividend on an annualized basis and a dividend yield of 2.7%. The ex-dividend date is Wednesday, February 18th. Hasbro’s dividend payout ratio (DPR) is presently -119.15%.

Key Stories Impacting Hasbro

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: New product and franchise activity — Hasbro rolled out multiple collectible figure waves (Marvel Legends, Black Widow/Quicksilver/Bullseye line, Professor Hulk / Iron Spider and Star Wars: The Mandalorian/Grogu Vintage/Black Series) and an exclusive Peppa Pig toy drop; these launches and continued franchise activations support near-term retail momentum and licensing visibility. Professor Hulk and Aaron Davis Iron Spider Marvel Legends Series figures unveiled by Hasbro Hasbro reveals new Marvel Legends Series figures Star Wars: The Mandalorian and Grogu Vintage Collection and Black Series figures revealed by Hasbro Hasbro quietly dropped a new Peppa Pig toy
• Positive Sentiment: Brand marketing/events — Hasbro announced a Transformers 40th‑anniversary initiative (“The Apology Tour”), which can boost awareness and collectible sales tied to anniversaries. Hasbro announces “The Apology Tour”
• Neutral Sentiment: Short-interest report shows confusing/zeroed data for February (no meaningful short-interest signal reported); treat as ambiguous until clarified by exchanges/filings.
• Negative Sentiment: Revenue/growth flag for MTG — A report says Hasbro reduced sales expectations for upcoming Magic: The Gathering crossover sets to single‑digit revenue growth, indicating weaker demand for a high‑profile product lineup and a potential near‑term hit to trading‑card segment revenue. Hasbro loses faith in upcoming ‘Magic: The Gathering’ crossover sets
• Negative Sentiment: Major insider selling — CEO Christian P. Cocks sold 181,581 shares (~$18.9M) and cut his stake by ~42% (SEC filing). Large CEO sales can weigh on sentiment even if pre‑planned. CEO Form 4 filing
• Negative Sentiment: Additional insider exits — CFO and EVP stock sales were reported (multi‑million dollar dispositions), and EVP Timothy J. Kilpin sold 7,773 shares (~$800k). Multiple senior‑management sales in close succession amplify negative investor interpretation. Hasbro CFO Sells Insider Selling: EVP Sells Timothy J. Kilpin Form 4

Analyst Upgrades and Downgrades

Several equities research analysts recently weighed in on the company. Wall Street Zen raised shares of Hasbro from a “buy” rating to a “strong-buy” rating in a report on Saturday, February 7th. UBS Group reissued a “buy” rating on shares of Hasbro in a report on Wednesday, February 11th. Jefferies Financial Group raised their price objective on Hasbro from $95.00 to $112.00 and gave the company a “buy” rating in a research note on Friday, February 6th. DA Davidson lifted their price objective on Hasbro from $80.00 to $110.00 and gave the stock a “neutral” rating in a report on Wednesday, February 11th. Finally, Seaport Research Partners raised Hasbro to a “strong-buy” rating in a report on Monday, November 10th. Ten investment analysts have rated the stock with a Buy rating, two have assigned a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat.com, Hasbro has a consensus rating of “Moderate Buy” and a consensus target price of $113.73.

Institutional Investors Weigh In On Hasbro

Institutional investors and hedge funds have recently modified their holdings of the stock. Norges Bank acquired a new stake in shares of Hasbro during the 4th quarter valued at approximately $147,748,000. Bank of America Corp DE increased its stake in shares of Hasbro by 128.7% in the second quarter. Bank of America Corp DE now owns 2,981,423 shares of the company’s stock valued at $220,089,000 after purchasing an additional 1,677,962 shares during the period. AQR Capital Management LLC raised its holdings in shares of Hasbro by 95.7% during the second quarter. AQR Capital Management LLC now owns 2,259,812 shares of the company’s stock valued at $164,831,000 after buying an additional 1,105,004 shares during the last quarter. Mane Global Capital Management LP bought a new position in Hasbro in the 2nd quarter worth approximately $77,471,000. Finally, Deutsche Bank AG raised its stake in Hasbro by 45.7% during the 4th quarter. Deutsche Bank AG now owns 1,583,182 shares of the company’s stock valued at $129,821,000 after acquiring an additional 496,337 shares in the last quarter. Hedge funds and other institutional investors own 91.83% of the company’s stock.

Hasbro Company Profile

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.