USA Today (NYSE:TDAY) Share Price Crosses Above 50 Day Moving Average – What’s Next?

USA Today Co. (NYSE:TDAY) shares passed above its 50-day moving average during trading on Thursday . The stock has a 50-day moving average of $5.38 and traded as high as $6.08. USA Today shares last traded at $6.04, with a volume of 1,406,953 shares changing hands.

Key Stories Impacting USA Today

Here are the key news stories impacting USA Today this week:

• Positive Sentiment: Olympics live coverage and highlights (including U.S. silver in team speed skating) are front-and-center, a proven traffic driver for news sites during Games. Winter Olympics highlights
• Positive Sentiment: High-interest Olympics features (e.g., coverage of Eileen Gu’s event times) and scheduling pieces that attract search traffic and repeat visits. Eileen Gu Olympic coverage
• Positive Sentiment: Viral Today Show moment: Olympic gold medalist Mikaela Shiffrin’s on-air profanity generated headlines and social sharing, likely boosting immediate traffic to USA Today’s entertainment/news pages. Mikaela Shiffrin Today Show item
• Positive Sentiment: Sports scheduling and matchup previews (college basketball TV/schedule pages for Tennessee vs. Texas A&M and Vanderbilt at Missouri) are evergreen traffic drivers on game days. Tennessee vs Texas A&M schedule Vanderbilt at Missouri schedule
• Positive Sentiment: NBA playoff-picture features and bracket projections engage bettors and season-long fans, increasing time-on-site and shareable content value. NBA playoff bracket piece
• Neutral Sentiment: Aggregated schedules and live-score pages syndicated via partners (MSN links for college basketball and Olympic hockey) broaden reach but have mixed direct monetization impact. Men’s college basketball schedule (MSN) Olympic hockey live scores (MSN)
• Neutral Sentiment: Political coverage (e.g., story on Trump’s approval/impeachment odds) can drive spikes in readership, but its effect on recurring ad revenue is less predictable. Trump impeachment/approval coverage

Analyst Upgrades and Downgrades

TDAY has been the topic of a number of analyst reports. Rosenblatt Securities assumed coverage on USA Today in a research report on Thursday, February 12th. They set a “buy” rating and a $10.00 target price on the stock. Wall Street Zen upgraded USA Today from a “sell” rating to a “hold” rating in a research report on Saturday, February 7th. Citigroup reissued a “neutral” rating on shares of USA Today in a report on Monday, February 2nd. Finally, Weiss Ratings upgraded USA Today from a “sell (d+)” rating to a “hold (c-)” rating in a research report on Thursday, January 8th. One equities research analyst has rated the stock with a Buy rating and two have assigned a Hold rating to the stock. According to MarketBeat, USA Today currently has a consensus rating of “Hold” and an average target price of $7.55.

USA Today Trading Up 1.9%

The company has a fifty day moving average of $5.38 and a 200-day moving average of $4.66. The company has a current ratio of 0.69, a quick ratio of 0.67 and a debt-to-equity ratio of 4.66. The company has a market capitalization of $888.54 million, a price-to-earnings ratio of 28.76 and a beta of 1.59.

Institutional Inflows and Outflows

Several hedge funds have recently added to or reduced their stakes in the company. Arizona State Retirement System grew its position in USA Today by 6.3% in the third quarter. Arizona State Retirement System now owns 41,165 shares of the company’s stock worth $170,000 after acquiring an additional 2,457 shares during the period. Legal & General Group Plc lifted its stake in shares of USA Today by 2.4% in the 2nd quarter. Legal & General Group Plc now owns 137,622 shares of the company’s stock valued at $493,000 after purchasing an additional 3,193 shares during the last quarter. State of Wyoming grew its holdings in shares of USA Today by 8.0% during the 3rd quarter. State of Wyoming now owns 48,493 shares of the company’s stock worth $200,000 after purchasing an additional 3,574 shares during the period. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. increased its position in shares of USA Today by 4.4% during the 1st quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 84,362 shares of the company’s stock worth $244,000 after purchasing an additional 3,588 shares during the last quarter. Finally, Jones Financial Companies Lllp raised its holdings in USA Today by 37.6% in the 3rd quarter. Jones Financial Companies Lllp now owns 16,290 shares of the company’s stock valued at $69,000 after buying an additional 4,452 shares during the period. 76.71% of the stock is owned by institutional investors and hedge funds.

About USA Today

Gannett Co, Inc (NYSE: GCI) is a media and marketing solutions company headquartered in McLean, Virginia. As the largest U.S. newspaper publisher by circulation, Gannett publishes USA Today alongside more than 260 local news brands. The company’s multimedia platforms include daily and weekly newspapers, websites, mobile apps and a network of subscription-based digital products.

In addition to journalism and content production, Gannett offers a suite of digital marketing services designed to help small and medium-sized businesses grow online.