Rebecca Morrow Sells 16,499 Shares of Snap (NYSE:SNAP) Stock

Snap Inc. (NYSE:SNAP) CAO Rebecca Morrow sold 16,499 shares of the business’s stock in a transaction on Tuesday, February 17th. The shares were sold at an average price of $4.70, for a total transaction of $77,545.30. Following the sale, the chief accounting officer directly owned 466,682 shares in the company, valued at $2,193,405.40. This trade represents a 3.41% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this link.

Rebecca Morrow also recently made the following trade(s):

• On Thursday, February 19th, Rebecca Morrow sold 3,175 shares of Snap stock. The stock was sold at an average price of $4.84, for a total value of $15,367.00.
• On Wednesday, December 17th, Rebecca Morrow sold 3,783 shares of Snap stock. The stock was sold at an average price of $7.34, for a total value of $27,767.22.
• On Tuesday, December 16th, Rebecca Morrow sold 3,090 shares of Snap stock. The shares were sold at an average price of $7.22, for a total value of $22,309.80.
• On Monday, December 15th, Rebecca Morrow sold 7,000 shares of Snap stock. The stock was sold at an average price of $7.33, for a total value of $51,310.00.

Snap Trading Up 2.7%

Snap stock opened at $5.14 on Friday. The stock has a 50-day moving average price of $7.03 and a 200 day moving average price of $7.51. The company has a market capitalization of $8.67 billion, a price-to-earnings ratio of -19.02 and a beta of 0.83. Snap Inc. has a 52 week low of $4.65 and a 52 week high of $10.80. The company has a quick ratio of 3.56, a current ratio of 3.56 and a debt-to-equity ratio of 1.53.

Snap (NYSE:SNAP) last posted its quarterly earnings results on Wednesday, February 4th. The company reported $0.03 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $0.15 by ($0.12). Snap had a negative return on equity of 20.72% and a negative net margin of 7.76%.The business had revenue of $1.72 billion for the quarter, compared to analysts’ expectations of $1.70 billion. During the same period in the prior year, the business posted $0.01 earnings per share. The business’s quarterly revenue was up 10.2% compared to the same quarter last year. Sell-side analysts anticipate that Snap Inc. will post -0.3 EPS for the current year.

Wall Street Analysts Forecast Growth

SNAP has been the topic of several analyst reports. Guggenheim reaffirmed a “neutral” rating and set a $6.50 price target on shares of Snap in a research report on Thursday, February 5th. The Goldman Sachs Group reduced their price target on Snap from $9.50 to $8.50 and set a “neutral” rating for the company in a research report on Tuesday, January 13th. Bank of America raised Snap from a “neutral” rating to a “buy” rating and set a $10.00 price target for the company in a report on Thursday, February 5th. Citizens Jmp reaffirmed a “market perform” rating on shares of Snap in a research note on Thursday, February 5th. Finally, UBS Group set a $7.30 target price on shares of Snap in a research note on Tuesday, February 10th. One investment analyst has rated the stock with a Strong Buy rating, four have given a Buy rating, twenty-one have assigned a Hold rating and three have assigned a Sell rating to the stock. Based on data from MarketBeat.com, the company presently has an average rating of “Hold” and a consensus price target of $8.43.

Hedge Funds Weigh In On Snap

Large investors have recently added to or reduced their stakes in the stock. Alyeska Investment Group L.P. acquired a new stake in shares of Snap in the third quarter valued at about $176,697,000. AQR Capital Management LLC lifted its stake in Snap by 874.3% in the 4th quarter. AQR Capital Management LLC now owns 10,066,852 shares of the company’s stock valued at $81,239,000 after buying an additional 9,033,644 shares in the last quarter. Junto Capital Management LP acquired a new stake in Snap in the 3rd quarter worth about $29,071,000. Voloridge Investment Management LLC increased its stake in Snap by 53.3% during the 3rd quarter. Voloridge Investment Management LLC now owns 10,300,911 shares of the company’s stock worth $79,420,000 after buying an additional 3,582,223 shares in the last quarter. Finally, Assenagon Asset Management S.A. raised its holdings in shares of Snap by 537.9% during the fourth quarter. Assenagon Asset Management S.A. now owns 4,150,134 shares of the company’s stock valued at $33,492,000 after acquiring an additional 3,499,578 shares during the last quarter. 47.52% of the stock is currently owned by institutional investors and hedge funds.

Snap News Roundup

Here are the key news stories impacting Snap this week:

• Positive Sentiment: Company initiatives: Snap unveiled Creator Subscriptions to build recurring creator revenue, introduced new AR glasses to expand its hardware/AR roadmap, and announced a US$500 million share buyback aimed at offsetting dilution — all of which support a narrative of diversified, higher‑margin revenue and capital return. Snap Tests New Revenue Mix
• Positive Sentiment: Analyst upgrade: Arete Research upgraded SNAP to Buy and highlighted higher‑margin recurring revenue as a near‑term catalyst, reinforcing investor optimism about monetization of new products. Arete Cites Higher‑Margin Recurring Revenue
• Neutral Sentiment: Institutional activity: Large funds (Vanguard, Capital World, Geode, etc.) show continued ownership increases, which provides base demand but doesn’t guarantee near‑term upside. MarketBeat SNAP Overview
• Negative Sentiment: Analyst downside risk: Citi cut its price target from $10 to $6 and kept a Neutral rating, citing persistent brand‑advertising headwinds after Q4 — a reminder ad recovery may be slow and pressure valuations. Citi Lowers Snap PT to $6
• Negative Sentiment: Insider selling: Several senior executives (GC, CFO, CAO and others) disclosed open‑market sales totaling hundreds of thousands of shares in mid‑Feb, which can be interpreted as a near‑term negative signal for sentiment. Insider Selling Alerts
• Negative Sentiment: Recent earnings pressure: Snap’s Q4 report showed revenue growth but an EPS miss (reported EPS below consensus), keeping profitability and margin recovery questions on investors’ minds. Snap Earnings/Analyst Coverage

Snap Company Profile

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.