Foxx Development (NASDAQ:FOXX – Get Free Report) and Traeger (NYSE:COOK – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, risk, profitability, institutional ownership, analyst recommendations, dividends and earnings.
Analyst Recommendations
This is a breakdown of recent ratings and target prices for Foxx Development and Traeger, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Foxx Development | 1 | 0 | 0 | 0 | 1.00 |
| Traeger | 2 | 6 | 1 | 0 | 1.89 |
Traeger has a consensus target price of $2.09, indicating a potential upside of 149.26%. Given Traeger’s stronger consensus rating and higher probable upside, analysts plainly believe Traeger is more favorable than Foxx Development.
Earnings and Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Foxx Development | $65.92 million | 0.55 | -$9.02 million | ($2.26) | -2.31 |
| Traeger | $604.07 million | 0.19 | -$34.01 million | ($0.79) | -1.06 |
Foxx Development has higher earnings, but lower revenue than Traeger. Foxx Development is trading at a lower price-to-earnings ratio than Traeger, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Foxx Development and Traeger’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Foxx Development | -24.62% | N/A | -40.69% |
| Traeger | -18.01% | -11.31% | -3.68% |
Volatility and Risk
Foxx Development has a beta of -0.21, indicating that its share price is 121% less volatile than the S&P 500. Comparatively, Traeger has a beta of 1.38, indicating that its share price is 38% more volatile than the S&P 500.
Insider & Institutional Ownership
60.4% of Foxx Development shares are owned by institutional investors. Comparatively, 46.8% of Traeger shares are owned by institutional investors. 31.6% of Foxx Development shares are owned by insiders. Comparatively, 16.1% of Traeger shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Summary
Traeger beats Foxx Development on 9 of the 14 factors compared between the two stocks.
About Foxx Development
Foxx Development Holdings Inc. is a consumer electronics and integrated Internet-of-Things solution company catering to both retail and institutional clients. The company currently sells a diverse range of products including mobile phones, tablets and other consumer electronics devices principally in United State and is in the process of developing and distributing end-to-end communication terminals and IoT solutions. Foxx Development Holdings Inc., formerly known as Acri Capital Acquisition Corporation, is based in Austin, TX.
About Traeger
Traeger, Inc., together with its subsidiaries, designs, sources, sells, and supports wood pellet fueled barbecue grills for retailers, distributors, and direct to consumers in the United States. Its wood pellet grills are internet of things devices that allow owners to program, monitor, and control their grill through its Traeger app. The company also produces a library of digital content, including instructional recipes and videos that demonstrate tips, tricks, and cooking techniques that empower Traeger owners to progress their cooking skills; and short- and long-form branded content highlighting stories, community members, and lifestyle content from the Traegerhood. In addition, it provides wood pellets that are used to fire the grills; rubs, spices, and sauces; accessories, such as pop-and-lock accessory rail covers, drip trays, bucket liners, storage bins, and shelves; tools to aid in meal prep, cooking, and cleanup, including pellet storage systems, cleaning solutions, barbecue tools, and MEATER smart thermometer; replacement parts; and apparel and merchandise, including t-shirts, hooded sweatshirts, and baseball hats. Traeger, Inc. was founded in 1987 and is headquartered in Salt Lake City, Utah.
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