Cricut (NASDAQ:CRCT) CEO Sells $256,800.00 in Stock

Cricut, Inc. (NASDAQ:CRCT) CEO Arora Ashish sold 60,000 shares of the stock in a transaction that occurred on Monday, March 2nd. The stock was sold at an average price of $4.28, for a total transaction of $256,800.00. Following the completion of the sale, the chief executive officer directly owned 3,738,453 shares of the company’s stock, valued at $16,000,578.84. This represents a 1.58% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which can be accessed through this link.

Arora Ashish also recently made the following trade(s):

• On Tuesday, March 3rd, Arora Ashish sold 13,458 shares of Cricut stock. The stock was sold at an average price of $4.25, for a total transaction of $57,196.50.
• On Monday, February 23rd, Arora Ashish sold 60,000 shares of Cricut stock. The stock was sold at an average price of $4.42, for a total value of $265,200.00.
• On Thursday, February 19th, Arora Ashish sold 60,000 shares of Cricut stock. The stock was sold at an average price of $4.65, for a total transaction of $279,000.00.
• On Wednesday, January 7th, Arora Ashish sold 20,833 shares of Cricut stock. The shares were sold at an average price of $4.93, for a total transaction of $102,706.69.
• On Monday, January 5th, Arora Ashish sold 20,833 shares of Cricut stock. The stock was sold at an average price of $4.97, for a total transaction of $103,540.01.
• On Wednesday, December 24th, Arora Ashish sold 20,833 shares of Cricut stock. The shares were sold at an average price of $4.94, for a total transaction of $102,915.02.
• On Monday, December 22nd, Arora Ashish sold 20,833 shares of Cricut stock. The shares were sold at an average price of $5.12, for a total value of $106,664.96.
• On Tuesday, December 9th, Arora Ashish sold 20,833 shares of Cricut stock. The stock was sold at an average price of $5.09, for a total value of $106,039.97.
• On Monday, December 8th, Arora Ashish sold 21,294 shares of Cricut stock. The stock was sold at an average price of $4.97, for a total value of $105,831.18.

Cricut Trading Up 4.6%

Shares of CRCT stock traded up $0.20 on Wednesday, reaching $4.52. The company’s stock had a trading volume of 1,159,673 shares, compared to its average volume of 545,067. The stock’s fifty day simple moving average is $4.61 and its 200-day simple moving average is $5.17. Cricut, Inc. has a 1 year low of $3.94 and a 1 year high of $7.33. The company has a market capitalization of $957.06 million, a price-to-earnings ratio of 12.00 and a beta of 0.17.

Cricut (NASDAQ:CRCT) last released its quarterly earnings data on Tuesday, March 3rd. The company reported $0.04 EPS for the quarter, meeting the consensus estimate of $0.04. Cricut had a net margin of 10.82% and a return on equity of 19.88%. The business had revenue of $203.60 million during the quarter, compared to analyst estimates of $202.22 million. Equities research analysts forecast that Cricut, Inc. will post 0.28 earnings per share for the current year.

Key Stories Impacting Cricut

Here are the key news stories impacting Cricut this week:

• Positive Sentiment: Cricut reported full-year profitability — ninth consecutive year of profit with net income of $76.7 million and a 10.8% margin, reinforcing the company’s ability to generate consistent earnings. Cricut, Inc. Reports Fourth Quarter and Full Year 2025 Financial Results
• Neutral Sentiment: Q4 results: EPS matched consensus at $0.04 and revenue of $203.6M slightly exceeded estimates (~$202.2M). Hitting EPS expectations limits upside surprises but the revenue beat and healthy margins are constructive. Cricut, Inc. (CRCT) Q4 Earnings Match Estimates
• Neutral Sentiment: Earnings call/transcript is available for investors wanting detail on guidance, margin drivers, and inventory/consumer trends — important for assessing near-term revenue trajectory. Cricut, Inc. (CRCT) Q4 2025 Earnings Call Transcript
• Neutral Sentiment: Short-interest data in recent entries appears anomalous (reported as 0 shares / NaN change), so there’s no clear short-pressure signal from the available short-interest print; treat that data cautiously. (internal data entries)
• Negative Sentiment: Insider selling: CEO Ashish Arora sold 60,000 shares on March 2 at an average price of $4.28 (~$256,800), reducing his stake by ~1.58%; insider sales can raise investor concern about near-term confidence. SEC Form 4
• Negative Sentiment: Further insider selling: CEO Arora sold an additional 13,458 shares on March 3 at an average price of $4.25 (~$57,197), a smaller but additive downward signal on insider positioning. InsiderTrades – Arora Ashish

Wall Street Analyst Weigh In

Several equities research analysts have recently issued reports on the company. UBS Group reaffirmed a “cautious” rating on shares of Cricut in a research note on Wednesday. The Goldman Sachs Group dropped their price objective on shares of Cricut from $3.50 to $3.00 and set a “sell” rating for the company in a research note on Wednesday, January 14th. Wall Street Zen cut shares of Cricut from a “buy” rating to a “hold” rating in a research report on Saturday, November 29th. Weiss Ratings lowered shares of Cricut from a “hold (c-)” rating to a “sell (d+)” rating in a report on Tuesday, January 27th. Finally, Barclays reaffirmed an “underweight” rating and issued a $4.00 price objective on shares of Cricut in a research report on Wednesday. Six analysts have rated the stock with a Sell rating, According to MarketBeat, the stock currently has an average rating of “Strong Sell” and a consensus target price of $3.70.

Institutional Investors Weigh In On Cricut

A number of large investors have recently modified their holdings of CRCT. Vanguard Group Inc. increased its holdings in Cricut by 3.6% in the third quarter. Vanguard Group Inc. now owns 4,729,857 shares of the company’s stock valued at $29,751,000 after buying an additional 163,602 shares in the last quarter. American Century Companies Inc. boosted its position in Cricut by 11.5% during the second quarter. American Century Companies Inc. now owns 1,544,659 shares of the company’s stock worth $10,457,000 after purchasing an additional 159,339 shares in the last quarter. Geode Capital Management LLC grew its holdings in Cricut by 2.3% in the fourth quarter. Geode Capital Management LLC now owns 1,417,153 shares of the company’s stock valued at $7,016,000 after purchasing an additional 31,736 shares during the period. Arrowstreet Capital Limited Partnership increased its holdings in Cricut by 51.4% in the 3rd quarter. Arrowstreet Capital Limited Partnership now owns 1,379,155 shares of the company’s stock worth $8,675,000 after acquiring an additional 467,934 shares in the last quarter. Finally, State Street Corp raised its position in Cricut by 0.9% during the fourth quarter. State Street Corp now owns 1,220,292 shares of the company’s stock worth $6,040,000 after acquiring an additional 11,170 shares during the period. Hedge funds and other institutional investors own 19.60% of the company’s stock.

Cricut Company Profile

Cricut, Inc (NASDAQ: CRCT) is a U.S.-based technology company specializing in personal and small-business crafting solutions. The company designs and markets a family of cutting machines that leverage computer-aided design to precisely cut a wide range of materials, including paper, vinyl, fabric and leather. Complementing its hardware offerings, Cricut provides proprietary software and mobile applications that enable users to create custom artwork, import graphics and access a vast library of pre-designed projects and fonts through a subscription service.

Founded as a division of Provo Craft & Novelty in 2005, Cricut emerged as an independent public company in March 2021.