MediaAlpha (NYSE:MAX) Insider Steven Yi Sells 39,252 Shares

MediaAlpha, Inc. (NYSE:MAX) insider Steven Yi sold 39,252 shares of the firm’s stock in a transaction that occurred on Monday, March 2nd. The shares were sold at an average price of $9.99, for a total transaction of $392,127.48. Following the completion of the sale, the insider owned 2,649,624 shares in the company, valued at $26,469,743.76. This represents a 1.46% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this link.

Steven Yi also recently made the following trade(s):

• On Tuesday, March 3rd, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $10.03, for a total value of $80,240.00.
• On Wednesday, February 25th, Steven Yi sold 12,748 shares of MediaAlpha stock. The stock was sold at an average price of $9.69, for a total value of $123,528.12.
• On Monday, February 23rd, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $7.75, for a total value of $31,000.00.
• On Thursday, February 19th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $7.29, for a total value of $29,160.00.
• On Tuesday, February 17th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $7.16, for a total value of $28,640.00.
• On Wednesday, February 11th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $7.99, for a total transaction of $31,960.00.
• On Monday, February 9th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $8.74, for a total transaction of $34,960.00.
• On Wednesday, February 4th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $8.94, for a total transaction of $35,760.00.
• On Monday, February 2nd, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $10.32, for a total transaction of $82,560.00.
• On Wednesday, January 28th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $10.57, for a total transaction of $84,560.00.

MediaAlpha Price Performance

NYSE MAX traded up $0.26 on Thursday, reaching $10.51. The company had a trading volume of 33,799 shares, compared to its average volume of 926,128. The firm has a market cap of $677.90 million, a price-to-earnings ratio of 26.95 and a beta of 1.30. MediaAlpha, Inc. has a fifty-two week low of $7.09 and a fifty-two week high of $13.92. The business has a 50 day moving average of $10.26 and a two-hundred day moving average of $11.40.

MediaAlpha (NYSE:MAX) last announced its earnings results on Monday, February 23rd. The company reported $0.50 EPS for the quarter, topping the consensus estimate of $0.25 by $0.25. The firm had revenue of $291.16 million for the quarter, compared to the consensus estimate of $296.42 million. MediaAlpha had a negative return on equity of 132.73% and a net margin of 2.30%.The business’s quarterly revenue was down 3.2% compared to the same quarter last year. During the same period in the previous year, the business earned $0.08 EPS. As a group, research analysts predict that MediaAlpha, Inc. will post 0.48 earnings per share for the current fiscal year.

Analyst Upgrades and Downgrades

A number of equities analysts recently weighed in on MAX shares. JPMorgan Chase & Co. lowered their target price on shares of MediaAlpha from $15.00 to $11.00 and set an “overweight” rating for the company in a research note on Tuesday, February 24th. The Goldman Sachs Group decreased their price target on MediaAlpha from $13.50 to $11.50 and set a “neutral” rating for the company in a report on Tuesday, February 24th. Wall Street Zen raised MediaAlpha from a “buy” rating to a “strong-buy” rating in a research note on Sunday, January 11th. Weiss Ratings raised MediaAlpha from a “sell (d)” rating to a “hold (c-)” rating in a research note on Wednesday, February 25th. Finally, Royal Bank Of Canada lowered their target price on MediaAlpha from $18.00 to $11.00 and set an “outperform” rating for the company in a report on Tuesday, February 24th. One research analyst has rated the stock with a Strong Buy rating, five have given a Buy rating and two have given a Hold rating to the company. Based on data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and an average price target of $14.58.

Institutional Trading of MediaAlpha

Large investors have recently made changes to their positions in the company. Divisadero Street Capital Management LP acquired a new position in shares of MediaAlpha during the second quarter valued at about $952,000. Acadian Asset Management LLC lifted its position in MediaAlpha by 65.7% in the 2nd quarter. Acadian Asset Management LLC now owns 532,437 shares of the company’s stock valued at $5,823,000 after acquiring an additional 211,135 shares in the last quarter. Campbell & CO Investment Adviser LLC boosted its stake in MediaAlpha by 21.1% during the 2nd quarter. Campbell & CO Investment Adviser LLC now owns 26,254 shares of the company’s stock valued at $287,000 after purchasing an additional 4,583 shares during the last quarter. Teacher Retirement System of Texas boosted its stake in MediaAlpha by 651.7% during the 2nd quarter. Teacher Retirement System of Texas now owns 149,933 shares of the company’s stock valued at $1,642,000 after purchasing an additional 129,986 shares during the last quarter. Finally, Universal Beteiligungs und Servicegesellschaft mbH increased its holdings in MediaAlpha by 106.7% during the 2nd quarter. Universal Beteiligungs und Servicegesellschaft mbH now owns 34,617 shares of the company’s stock worth $379,000 after purchasing an additional 17,868 shares in the last quarter. 64.39% of the stock is currently owned by institutional investors and hedge funds.

MediaAlpha News Summary

Here are the key news stories impacting MediaAlpha this week:

• Negative Sentiment: Steven Yi sold 8,000 shares at an average price of $10.03 (≈$80,240), reducing his stake slightly while still holding ~2.64M shares. SEC Form 4 – Steven Yi sale (Mar 3)
• Negative Sentiment: Steven Yi also sold 39,252 shares at an average price of $9.99 (≈$392,127), bringing his two‑day total to ~47,252 shares sold (~$472k). SEC Form 4 – Steven Yi sale (Mar 2)
• Negative Sentiment: Director Eugene Nonko sold 59,202 shares at ~$10.01 (≈$592,612), a larger block that trimmed his holding by ~4.07%. SEC Form 4 – Eugene Nonko sale (Mar 2)
• Negative Sentiment: Eugene Nonko sold 48,801 shares at ~$10.01 (≈$488,498) on the same day, further reducing his position (~5.16% in that filing). SEC Form 4 – Eugene Nonko sale (Mar 2)
• Negative Sentiment: Eugene Nonko sold 6,700 shares at $10.05 (≈$67,335) on Mar 3, and also sold 5,400 shares at $10.05 (≈$54,270) the same day — smaller follow-on blocks noted in the filings. SEC Form 4 – Eugene Nonko sales (Mar 3)

MediaAlpha Company Profile

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.