Victory Capital Management Inc. increased its holdings in ServiceNow, Inc. (NYSE:NOW – Free Report) by 49.3% in the third quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor owned 1,033,496 shares of the information technology services provider’s stock after buying an additional 341,037 shares during the period. ServiceNow accounts for 0.6% of Victory Capital Management Inc.’s holdings, making the stock its 22nd largest position. Victory Capital Management Inc.’s holdings in ServiceNow were worth $951,106,000 as of its most recent SEC filing.
Several other institutional investors have also made changes to their positions in the stock. Kilter Group LLC bought a new position in ServiceNow during the 2nd quarter worth $25,000. IAG Wealth Partners LLC increased its position in shares of ServiceNow by 200.0% in the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after purchasing an additional 18 shares during the period. Bogart Wealth LLC increased its position in shares of ServiceNow by 93.8% in the third quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock worth $29,000 after purchasing an additional 15 shares during the period. Total Investment Management Inc. acquired a new position in ServiceNow in the second quarter valued at about $31,000. Finally, Albion Financial Group UT lifted its position in ServiceNow by 78.9% during the third quarter. Albion Financial Group UT now owns 34 shares of the information technology services provider’s stock worth $31,000 after purchasing an additional 15 shares during the period. 87.18% of the stock is currently owned by institutional investors.
Insider Transactions at ServiceNow
In related news, insider Kevin Thomas Mcbride sold 1,400 shares of the business’s stock in a transaction on Friday, February 13th. The stock was sold at an average price of $105.71, for a total transaction of $147,994.00. Following the sale, the insider owned 26,314 shares in the company, valued at $2,781,652.94. The trade was a 5.05% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available at this hyperlink. Also, CFO Gina Mastantuono sold 2,075 shares of the stock in a transaction dated Friday, December 5th. The shares were sold at an average price of $170.00, for a total value of $352,750.00. Following the completion of the transaction, the chief financial officer owned 61,140 shares of the company’s stock, valued at $10,393,800. This represents a 3.28% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last 90 days, insiders sold 18,312 shares of company stock worth $2,049,912. Insiders own 0.34% of the company’s stock.
ServiceNow Trading Up 0.7%
ServiceNow (NYSE:NOW – Get Free Report) last issued its earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, beating analysts’ consensus estimates of $0.89 by $0.03. The firm had revenue of $3.57 billion for the quarter, compared to analyst estimates of $3.53 billion. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The company’s quarterly revenue was up 20.7% on a year-over-year basis. During the same quarter last year, the business posted $0.73 earnings per share. Equities research analysts forecast that ServiceNow, Inc. will post 8.93 earnings per share for the current fiscal year.
Analyst Upgrades and Downgrades
A number of equities research analysts have issued reports on NOW shares. Guggenheim upgraded shares of ServiceNow from a “sell” rating to a “neutral” rating in a research note on Tuesday, December 16th. Wells Fargo & Company set a $225.00 price target on shares of ServiceNow and gave the stock an “overweight” rating in a report on Thursday, January 8th. Arete Research set a $200.00 price objective on shares of ServiceNow in a research note on Tuesday, January 6th. UBS Group set a $115.00 price objective on shares of ServiceNow in a research report on Thursday, January 29th. Finally, Canaccord Genuity Group set a $200.00 price objective on shares of ServiceNow in a research report on Thursday, January 29th. Three analysts have rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, six have given a Hold rating and two have given a Sell rating to the company’s stock. Based on data from MarketBeat.com, the company has an average rating of “Moderate Buy” and a consensus target price of $192.06.
View Our Latest Research Report on NOW
Key ServiceNow News
Here are the key news stories impacting ServiceNow this week:
- Positive Sentiment: ServiceNow launched its Autonomous Workforce — a suite of AI specialists/agents built to complete enterprise workflows (including integrations like Moveworks). The product rollout reinforces ServiceNow’s positioning as an enterprise AI workflow leader and is being cited as a growth driver. ServiceNow, Inc. (NOW) Launches New Autonomous Workforce
- Positive Sentiment: Customer/partner traction: ServiceNow is working with NTT DOCOMO and StarHub to speed up global roaming problem resolution using its AI tools — a visible telecom win that validates enterprise demand for AI-enabled workflow automation. ServiceNow, NTT DOCOMO, StarHub Join Forces To End Roaming Nightmares With AI
- Positive Sentiment: Sentiment and momentum reversal: Retail sentiment (Reddit) and coverage picked up, coinciding with an ~8–9% pop that traders attributed to a reassessment after the AI-driven selloff — this pushed short-term buying and helped reverse a multi-month downtrend. ServiceNow Jumps 8.78% as Reddit Reconsiders
- Positive Sentiment: Product integration and messaging: Senior exec interviews and appearances (SVP on Moveworks, Morgan Stanley conference transcript) emphasize platform execution over LLM hype and highlight new partnerships/integrations — supportive for adoption and upsell. SVP & GM of ServiceNow on Moveworks, CVS & AI Future Morgan Stanley conference transcript
- Neutral Sentiment: Technical read: Chart analysts point to a double-bottom breakout and bullish MACD/RSI moves suggesting a trend shift; these technicals can attract momentum traders but need volume/confirmation for a durable reversal. ServiceNow Price Forecast: Double Bottom Signals Trend Shift
- Neutral Sentiment: Media/analyst coverage: Positive write-ups (Forbes, MarketBeat, Benzinga) and inclusion on “AI growth” lists have lifted attention but are commentary-driven — helpful for sentiment but not direct proof of sustained revenue acceleration. How ServiceNow Stock Rises To $148
ServiceNow Company Profile
ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.
The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.
Read More
- Five stocks we like better than ServiceNow
- The gold chart Wall Street is terrified of…
- America’s 1776 happening again
- Buy this Gold Stock Before May 2026
- What a Former CIA Agent Knows About the Coming Collapse
- “Fed Proof” Your Bank Account with THESE 4 Simple Steps
Want to see what other hedge funds are holding NOW? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for ServiceNow, Inc. (NYSE:NOW – Free Report).
Receive News & Ratings for ServiceNow Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for ServiceNow and related companies with MarketBeat.com's FREE daily email newsletter.
