Wix.com (NASDAQ:WIX) Price Target Cut to $137.00 by Analysts at Wells Fargo & Company

Wix.com (NASDAQ:WIX) had its target price decreased by equities research analysts at Wells Fargo & Company from $176.00 to $137.00 in a research note issued to investors on Thursday,Benzinga reports. The firm currently has an “overweight” rating on the information services provider’s stock. Wells Fargo & Company‘s price objective indicates a potential upside of 49.73% from the company’s current price.

A number of other analysts have also recently commented on WIX. Cantor Fitzgerald boosted their target price on shares of Wix.com from $135.00 to $140.00 and gave the stock an “overweight” rating in a research note on Thursday, December 11th. Citizens Jmp lowered their target price on shares of Wix.com from $185.00 to $125.00 and set a “market outperform” rating on the stock in a research note on Thursday, January 22nd. Scotiabank dropped their price objective on shares of Wix.com from $175.00 to $125.00 and set a “sector outperform” rating for the company in a research note on Thursday. Wall Street Zen upgraded Wix.com from a “hold” rating to a “buy” rating in a report on Saturday, February 28th. Finally, B. Riley Financial reaffirmed a “buy” rating and set a $200.00 price target (down from $230.00) on shares of Wix.com in a research report on Thursday, November 20th. Two investment analysts have rated the stock with a Strong Buy rating, seventeen have issued a Buy rating and three have given a Hold rating to the company. According to MarketBeat, Wix.com has an average rating of “Moderate Buy” and a consensus target price of $149.50.

Wix.com Stock Up 9.2%

Shares of WIX stock traded up $7.72 during trading hours on Thursday, hitting $91.50. 2,853,468 shares of the company’s stock were exchanged, compared to its average volume of 2,356,205. Wix.com has a fifty-two week low of $60.22 and a fifty-two week high of $195.15. The firm has a market cap of $5.13 billion, a P/E ratio of 39.05, a P/E/G ratio of 2.31 and a beta of 1.39. The firm has a 50 day moving average of $83.51 and a two-hundred day moving average of $116.16.

Wix.com (NASDAQ:WIX) last released its quarterly earnings results on Wednesday, March 4th. The information services provider reported $1.81 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.36 by $0.45. The firm had revenue of $524.27 million for the quarter, compared to analysts’ expectations of $527.69 million. Wix.com had a net margin of 7.20% and a negative return on equity of 102.59%. The firm’s revenue for the quarter was up 13.9% compared to the same quarter last year. During the same quarter last year, the company earned $2.10 EPS. On average, equities analysts forecast that Wix.com will post 3.65 earnings per share for the current fiscal year.

Wix.com announced that its board has authorized a stock buyback plan on Wednesday, January 28th that authorizes the company to repurchase $2.00 billion in shares. This repurchase authorization authorizes the information services provider to buy up to 40.5% of its stock through open market purchases. Stock repurchase plans are often a sign that the company’s board believes its shares are undervalued.

Institutional Investors Weigh In On Wix.com

A number of institutional investors have recently modified their holdings of the company. Geode Capital Management LLC grew its position in shares of Wix.com by 2.5% in the 2nd quarter. Geode Capital Management LLC now owns 491,958 shares of the information services provider’s stock valued at $77,466,000 after buying an additional 12,210 shares during the last quarter. Schroder Investment Management Group raised its stake in Wix.com by 34.8% during the 2nd quarter. Schroder Investment Management Group now owns 228,028 shares of the information services provider’s stock worth $36,133,000 after acquiring an additional 58,859 shares in the last quarter. Mediolanum International Funds Ltd lifted its position in Wix.com by 65.9% in the third quarter. Mediolanum International Funds Ltd now owns 55,647 shares of the information services provider’s stock valued at $10,054,000 after acquiring an additional 22,112 shares during the last quarter. Liontrust Investment Partners LLP acquired a new position in Wix.com in the second quarter valued at $3,708,000. Finally, Senvest Management LLC grew its holdings in shares of Wix.com by 32.2% during the second quarter. Senvest Management LLC now owns 2,040,910 shares of the information services provider’s stock worth $323,403,000 after purchasing an additional 496,770 shares during the last quarter. 81.52% of the stock is owned by institutional investors and hedge funds.

Key Stories Impacting Wix.com

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Wix launched a modified Dutch‑auction tender offer to buy up to $1.75 billion of shares at $80–$92 per share — a material repurchase that supports EPS and signals management confidence. Wix Announces Tender Offer
• Positive Sentiment: Q4 results beat on EPS ($1.81 vs. est. ~$1.36) with revenue and bookings growth, Base44 reaching $100M ARR, and management guiding to mid‑teens revenue growth and low‑to‑mid‑20% FCF margin for 2026 — improving the growth + profitability story. Q4 and Full‑Year Results
• Positive Sentiment: Wix secured a $250M private placement led by a long‑term institutional investor (Durable Capital), which both provides capital and signals external conviction in Wix’s strategy. This was highlighted alongside repurchase plans. QuiverQuant Coverage
• Neutral Sentiment: Analyst commentary and bullish articles emphasize Wix’s AI/product tailwinds (Seeking Alpha pieces discussing upgrades and AI momentum), supporting the narrative but not new fundamental data. Seeking Alpha: No AI Apocalypse
• Negative Sentiment: Several banks trimmed price targets (RBC $155→$112, Barclays $205→$160, Scotiabank $175→$125, Needham $140→$115). Although many retained Outperform/Buy ratings, the cuts reflect more conservative near‑term assumptions and could cap upside. Benzinga: Analyst Price Target Moves

Wix.com Company Profile

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.