KCM Investment Advisors LLC reduced its stake in Salesforce Inc. (NYSE:CRM – Free Report) by 41.2% during the 3rd quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 7,982 shares of the CRM provider’s stock after selling 5,588 shares during the quarter. KCM Investment Advisors LLC’s holdings in Salesforce were worth $1,892,000 as of its most recent SEC filing.
A number of other institutional investors and hedge funds have also recently added to or reduced their stakes in the stock. Brighton Jones LLC raised its position in Salesforce by 13.7% in the 4th quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider’s stock valued at $8,582,000 after buying an additional 3,102 shares during the last quarter. Revolve Wealth Partners LLC grew its stake in shares of Salesforce by 12.6% during the 4th quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider’s stock worth $611,000 after acquiring an additional 205 shares in the last quarter. Bison Wealth LLC raised its holdings in shares of Salesforce by 9.0% in the fourth quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider’s stock valued at $747,000 after purchasing an additional 184 shares during the last quarter. Sivia Capital Partners LLC lifted its position in shares of Salesforce by 3.7% in the second quarter. Sivia Capital Partners LLC now owns 2,958 shares of the CRM provider’s stock worth $807,000 after purchasing an additional 106 shares in the last quarter. Finally, United Bank boosted its holdings in Salesforce by 5.2% during the second quarter. United Bank now owns 10,198 shares of the CRM provider’s stock worth $2,781,000 after purchasing an additional 500 shares during the last quarter. 80.43% of the stock is owned by institutional investors and hedge funds.
Salesforce Stock Performance
Shares of NYSE CRM opened at $201.55 on Friday. The company has a current ratio of 0.76, a quick ratio of 0.98 and a debt-to-equity ratio of 0.18. The company has a market capitalization of $186.03 billion, a P/E ratio of 25.81, a P/E/G ratio of 1.41 and a beta of 1.29. Salesforce Inc. has a 12 month low of $174.57 and a 12 month high of $298.08. The stock has a 50 day moving average of $218.49 and a 200-day moving average of $237.21.
Salesforce Increases Dividend
The business also recently declared a quarterly dividend, which will be paid on Thursday, April 23rd. Investors of record on Thursday, April 9th will be paid a $0.44 dividend. This is an increase from Salesforce’s previous quarterly dividend of $0.42. The ex-dividend date is Thursday, April 9th. This represents a $1.76 dividend on an annualized basis and a yield of 0.9%. Salesforce’s dividend payout ratio (DPR) is currently 21.25%.
Key Salesforce News
Here are the key news stories impacting Salesforce this week:
- Positive Sentiment: Company fundamentals: Salesforce posted a material EPS and revenue beat in late Feb and reiterated solid FY‑2027 and Q1 guidance, which underpins the recent rebound and analyst bullishness. Salesforce: A Week After Earnings, the Market Has Spoken
- Positive Sentiment: Analyst actions: Recent upgrades and a higher price target helped lift sentiment; analysts have been quick to reiterate buy ratings post‑earnings. Salesforce (NYSE:CRM) Shares Up 1.7% on Analyst Upgrade
- Positive Sentiment: Price target revision: At least one published note raised targets (reported $200 target), supporting the short‑term upside narrative. Salesforce (NYSE:CRM) Price Target Raised to $200.00
- Positive Sentiment: Momentum driving today’s move: Coverage noting why shares are surging ties the bounce to earnings, analyst actions and rotation back into beaten‑down software names. Why Are Salesforce Shares Surging On Thursday?
- Positive Sentiment: Product & GTM catalysts: Salesforce is showcasing Agentforce AI via high‑profile partnerships (Formula 1 fan agent), which helps demonstrate monetization paths for AI and keeps enterprise customers engaged. Salesforce Inc. (CRM) Leverages AI to Transform Fan and Customer Engagement
- Positive Sentiment: Geographic growth: Southeast Asia expansion — the Philippines singled out as a fastest‑growing market — supports revenue diversification and upside in emerging markets. Philippines fastest-growing market for Salesforce in Southeast Asia
- Neutral Sentiment: Analyst rankings: Zacks highlights Salesforce as a top‑ranked growth stock using style scores — helpful context but not a direct catalyst. Salesforce (CRM) is a Top-Ranked Growth Stock: Should You Buy?
- Neutral Sentiment: Investor debate on valuation: Coverage revisiting valuation and recent share weakness highlights both upside potential and risks — useful for long‑term positioning but mixed near term. A Look At Salesforce (CRM) Valuation After Recent Share Price Weakness And Undervaluation Debate
- Negative Sentiment: Competitive threat from DIY AI CRMs: Opinion and reporting note more firms are building custom AI‑driven CRMs, which could, over time, erode portions of Salesforce’s TAM if customers opt to build rather than buy. Build Versus Buy CRM In The Age Of AI
- Negative Sentiment: Niche displacement risk: Reporting on startups and in‑house teams coding their own CRMs suggests pockets of displacement risk for legacy providers in specific segments. Meet the Companies Vibe Coding Their Own CRMs
Insider Activity
In related news, Director Neelie Kroes sold 3,893 shares of Salesforce stock in a transaction that occurred on Wednesday, January 14th. The stock was sold at an average price of $238.70, for a total transaction of $929,259.10. Following the completion of the sale, the director directly owned 7,299 shares of the company’s stock, valued at approximately $1,742,271.30. This trade represents a 34.78% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through the SEC website. Also, Director David Blair Kirk purchased 1,936 shares of Salesforce stock in a transaction that occurred on Wednesday, December 17th. The stock was purchased at an average price of $258.64 per share, with a total value of $500,727.04. Following the completion of the purchase, the director directly owned 10,677 shares in the company, valued at $2,761,499.28. This trade represents a 22.15% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. 3.00% of the stock is owned by corporate insiders.
Analyst Ratings Changes
Several equities research analysts have issued reports on the stock. Wolfe Research reiterated an “outperform” rating on shares of Salesforce in a research note on Thursday, January 15th. Oppenheimer lowered their target price on Salesforce from $275.00 to $250.00 and set an “outperform” rating on the stock in a research report on Thursday, February 26th. Roth Mkm reduced their price target on Salesforce from $395.00 to $325.00 and set a “buy” rating for the company in a research report on Thursday, February 26th. Deutsche Bank Aktiengesellschaft boosted their price target on Salesforce from $340.00 to $360.00 and gave the stock a “buy” rating in a research report on Thursday, December 4th. Finally, Cantor Fitzgerald reissued an “overweight” rating on shares of Salesforce in a report on Thursday, February 26th. One investment analyst has rated the stock with a Strong Buy rating, twenty-seven have issued a Buy rating, eleven have issued a Hold rating and one has given a Sell rating to the company. According to MarketBeat.com, Salesforce currently has an average rating of “Moderate Buy” and an average target price of $283.14.
Get Our Latest Research Report on CRM
Salesforce Company Profile
Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.
Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.
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