Traeger (NYSE:COOK) Given New $1.00 Price Target at Telsey Advisory Group

Traeger (NYSE:COOK) had its price target lowered by Telsey Advisory Group from $1.50 to $1.00 in a research note published on Friday morning, Marketbeat reports. The firm currently has a market perform rating on the stock.

A number of other equities research analysts also recently weighed in on the company. Zacks Research raised Traeger from a “strong sell” rating to a “hold” rating in a report on Tuesday, February 3rd. Wall Street Zen raised Traeger from a “sell” rating to a “hold” rating in a report on Saturday, November 8th. Finally, Weiss Ratings restated a “sell (d-)” rating on shares of Traeger in a research report on Monday, December 29th. One analyst has rated the stock with a Buy rating, five have issued a Hold rating and one has issued a Sell rating to the company’s stock. Based on data from MarketBeat.com, Traeger currently has a consensus rating of “Hold” and an average target price of $1.16.

Traeger Price Performance

Shares of NYSE:COOK traded down $0.16 during midday trading on Friday, reaching $0.62. 1,078,284 shares of the company’s stock were exchanged, compared to its average volume of 282,550. The company has a debt-to-equity ratio of 2.15, a quick ratio of 1.39 and a current ratio of 2.96. The company’s 50 day simple moving average is $0.96 and its two-hundred day simple moving average is $1.04. Traeger has a 12 month low of $0.61 and a 12 month high of $2.21. The firm has a market capitalization of $84.37 million, a PE ratio of -0.71 and a beta of 1.41.

Traeger (NYSE:COOK) last posted its earnings results on Thursday, March 5th. The company reported $0.01 earnings per share for the quarter, missing analysts’ consensus estimates of $0.02 by ($0.01). Traeger had a negative net margin of 20.59% and a negative return on equity of 11.09%. The business had revenue of $145.36 million during the quarter, compared to the consensus estimate of $135.05 million. Equities research analysts expect that Traeger will post -0.12 earnings per share for the current fiscal year.

Hedge Funds Weigh In On Traeger

A number of institutional investors and hedge funds have recently added to or reduced their stakes in the company. Artisan Partners Limited Partnership bought a new stake in Traeger during the third quarter worth about $1,220,000. MYDA Advisors LLC bought a new position in shares of Traeger in the fourth quarter valued at approximately $173,000. Caz Investments LP raised its stake in shares of Traeger by 100.0% in the fourth quarter. Caz Investments LP now owns 40,000 shares of the company’s stock valued at $43,000 after acquiring an additional 20,000 shares during the last quarter. Williams & Novak LLC boosted its holdings in shares of Traeger by 16.9% in the 4th quarter. Williams & Novak LLC now owns 95,000 shares of the company’s stock worth $103,000 after acquiring an additional 13,700 shares in the last quarter. Finally, JPMorgan Chase & Co. grew its position in Traeger by 9,116.3% during the 3rd quarter. JPMorgan Chase & Co. now owns 2,368,133 shares of the company’s stock worth $2,889,000 after acquiring an additional 2,342,438 shares during the last quarter. 46.84% of the stock is currently owned by institutional investors and hedge funds.

More Traeger News

Here are the key news stories impacting Traeger this week:

• Positive Sentiment: Q4 revenue beat — Traeger reported Q4 revenue of $145.4M vs. analyst estimates ~ $135M, showing underlying top‑line resilience. Company Press Release
• Positive Sentiment: Adjusted EBITDA improved slightly to $19.4M (from $18.4M), suggesting some operating leverage despite revenue pressures. Earnings Release
• Neutral Sentiment: Canaccord lowered its price target from $3.00 to $2.00 but kept a “buy” rating — still implying substantial upside from current levels, which could support upside if execution improves. Benzinga
• Neutral Sentiment: B. Riley reaffirmed a “neutral” rating and cut its PT to $0.80; Telsey cut its PT to $1.00 (market perform); Piper Sandler lowered its PT to $0.75 — consensus analyst targets are now clustered below earlier levels. Benzinga Finviz
• Negative Sentiment: Guidance cut — Traeger withdrew previous expectations and issued much lower Q1 2026 and FY2026 revenue guidance: Q1 revenue guided to ~$92–97M vs. consensus ~$136M; FY revenue guided to $465–485M vs. consensus ~$534M. This guidance shortfall is the primary driver of downward pressure. Guidance/Press Release
• Negative Sentiment: Earnings miss and wider loss — Q4 EPS of $0.01 missed consensus $0.02, and net loss widened to $17.2M (vs. $7.0M prior year), highlighting profitability and margin concerns. MarketBeat / Transcript
• Negative Sentiment: Balance sheet and valuation risk — elevated leverage (debt/equity ~2.15), cash‑flow sensitivity to weaker revenue, and a stock trading near its 52‑week low increase downside risk if sales softness persists. Market Data

About Traeger

Traeger, trading on the NYSE under the ticker COOK, is a designer, manufacturer and marketer of wood pellet grills and outdoor cooking appliances. The company’s core product lineup features a range of hardwood-pellet grills that combine wood-fired flavor with digital temperature control. Beyond grills, Traeger offers a suite of accessories—such as grill covers, smoking woods, meat probes and recipe rubs—as well as outdoor kitchen solutions designed to serve both consumer and light-commercial segments.

Founded in 1985 by Joe Traeger, the brand pioneered the wood-pellet grilling category.