Sony Corporation $SONY Stake Boosted by Boothbay Fund Management LLC

Boothbay Fund Management LLC increased its position in shares of Sony Corporation (NYSE:SONY) by 176.5% during the third quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm owned 478,549 shares of the company’s stock after acquiring an additional 305,506 shares during the quarter. Boothbay Fund Management LLC’s holdings in Sony were worth $13,777,000 as of its most recent SEC filing.

Several other hedge funds have also made changes to their positions in SONY. Arkos Global Advisors acquired a new position in Sony during the third quarter valued at $305,000. Alliancebernstein L.P. boosted its position in Sony by 10.5% during the 3rd quarter. Alliancebernstein L.P. now owns 13,641 shares of the company’s stock worth $393,000 after acquiring an additional 1,295 shares during the period. Ameriprise Financial Inc. boosted its position in Sony by 3.8% during the 3rd quarter. Ameriprise Financial Inc. now owns 2,083,838 shares of the company’s stock worth $60,221,000 after acquiring an additional 75,766 shares during the period. Schonfeld Strategic Advisors LLC purchased a new position in Sony during the 3rd quarter valued at about $1,220,000. Finally, Creative Planning increased its holdings in shares of Sony by 4.0% in the 3rd quarter. Creative Planning now owns 1,791,791 shares of the company’s stock valued at $51,586,000 after purchasing an additional 69,246 shares during the period. Hedge funds and other institutional investors own 14.05% of the company’s stock.

Analysts Set New Price Targets

Several research firms have weighed in on SONY. Zacks Research lowered shares of Sony from a “strong-buy” rating to a “hold” rating in a research note on Monday, January 12th. Wall Street Zen upgraded shares of Sony to a “hold” rating in a report on Saturday, December 6th. Nomura raised shares of Sony from a “neutral” rating to a “buy” rating in a research note on Wednesday, November 19th. Sanford C. Bernstein reiterated an “outperform” rating and set a $30.00 price objective (down from $33.00) on shares of Sony in a report on Wednesday, January 14th. Finally, Weiss Ratings cut Sony from a “hold (c-)” rating to a “sell (d+)” rating in a research report on Friday, February 20th. Five research analysts have rated the stock with a Buy rating, one has issued a Hold rating and one has given a Sell rating to the company’s stock. According to MarketBeat.com, Sony currently has a consensus rating of “Moderate Buy” and a consensus price target of $30.00.

More Sony News

Here are the key news stories impacting Sony this week:

• Positive Sentiment: Camera firmware improves telephoto stabilization — Sony released a firmware update that reduces shaky telephoto images, which can preserve brand reputation and reduce returns for its profitable Alpha camera line. Shaky images? Sony firmware update boosts telephoto lens stabilization
• Positive Sentiment: Sony expands content pipeline with Sundance acquisition — Sony acquired the Sundance title “Gail Daughtry and the Celebrity Sex Pass,” adding to its theatrical/streaming inventory and potential licensing revenue. Sony acquires Sundance film ‘Gail Daughtry and the Celebrity Sex Pass’
• Positive Sentiment: Netflix-Sony sequel pick-up — Netflix and Sony confirmed “KPop Demon Hunters 2,” supporting Sony’s content monetization strategy and streaming licensing pipeline. ‘KPop Demon Hunters 2’ Confirmed by Netflix and Sony
• Positive Sentiment: PR and inclusion win for Sony Pictures Animation — “GOAT” was looped by an all-disability group, strengthening studio reputation and diversity credentials (small direct financial impact, positive for brand). Sony Pictures Animation’s ‘GOAT’ Makes History
• Positive Sentiment: Sony-Honda EV rollout in California — The new EV (limited to California) signals progress in Sony’s mobility ambitions, a potential long-term revenue stream beyond electronics and entertainment. Sony and Honda deliver a new EV only available in California
• Neutral Sentiment: Discounting on low-end headphones — A steep price drop for WH-CH520 vs. premium WH-1000XM6 may boost unit sales but could compress margins and signals promotional pressure in audio. Sony WH-CH520 Headphones Are Nearly 10x Cheaper
• Neutral Sentiment: Firmware rumors for FX2 — Discussion that an FX2 firmware update could be monetized; if true this is a small direct revenue opportunity but raises customer sentiment questions. Rumored FX2 firmware update might be a cash grab
• Neutral Sentiment: AI-fake detection via cameras — Coverage on cameras using AF to flag AI fakes highlights potential product differentiation, but commercial impact is uncertain. Real cameras can actually fight AI fakes using AF
• Negative Sentiment: Hints Sony may pull back on PC releases — Comments from a Bluepoint tech lead suggest Sony could limit PC ports, risking lost incremental software revenue and irritating parts of its player base. Bluepoint tech lead hints at why Sony may ‘pull back’ on PC releases
• Negative Sentiment: Consumer backlash on game ports and sales — Reports that titles aren’t selling on PS5/PC and community frustration over porting strategy could signal softer software revenue. ‘No One Is Buying This on PS5’
• Negative Sentiment: Lawsuit over PlayStation Store pricing — Sony faces a suit alleging monopoly pricing and download fees; legal/regulatory exposure could pressure margins or force policy changes if successful. Sony sued over high PlayStation Store ‘monopoly’ prices

Sony Price Performance

NYSE:SONY opened at $21.51 on Friday. The company has a debt-to-equity ratio of 0.10, a current ratio of 1.22 and a quick ratio of 0.97. Sony Corporation has a one year low of $20.42 and a one year high of $30.34. The company has a fifty day moving average price of $22.84 and a 200 day moving average price of $26.31. The stock has a market cap of $130.05 billion, a P/E ratio of -107.52, a PEG ratio of 7.63 and a beta of 0.94.

Sony Profile

Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.

Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.