Viant Technology (NASDAQ:DSP) Raised to “Buy” at Wall Street Zen

Viant Technology (NASDAQ:DSP) was upgraded by analysts at Wall Street Zen from a “hold” rating to a “buy” rating in a research note issued to investors on Saturday.

A number of other analysts also recently weighed in on DSP. B. Riley Financial reiterated a “buy” rating and set a $17.00 target price (up from $16.50) on shares of Viant Technology in a research report on Thursday. Weiss Ratings restated a “hold (c-)” rating on shares of Viant Technology in a research report on Wednesday, January 21st. Loop Capital set a $14.50 price target on Viant Technology in a research note on Tuesday, March 10th. Rosenblatt Securities reaffirmed a “buy” rating and set a $20.00 price objective on shares of Viant Technology in a research report on Thursday. Finally, DA Davidson reaffirmed a “buy” rating and set a $15.50 price objective on shares of Viant Technology in a research report on Thursday. Two equities research analysts have rated the stock with a Strong Buy rating, seven have assigned a Buy rating and one has assigned a Hold rating to the company. According to MarketBeat, the stock currently has a consensus rating of “Buy” and an average target price of $18.13.

Viant Technology Price Performance

Shares of NASDAQ:DSP opened at $12.32 on Friday. The business’s 50 day simple moving average is $10.99 and its 200 day simple moving average is $10.31. Viant Technology has a 1 year low of $8.11 and a 1 year high of $16.25. The company has a market capitalization of $769.14 million, a P/E ratio of 38.50 and a beta of 1.05.

Insider Activity at Viant Technology

In other news, COO Christopher Vanderhook sold 9,102 shares of the company’s stock in a transaction on Wednesday, December 17th. The shares were sold at an average price of $11.70, for a total transaction of $106,493.40. Following the completion of the transaction, the chief operating officer directly owned 347,182 shares in the company, valued at approximately $4,062,029.40. This represents a 2.55% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, CFO Larry Madden sold 13,477 shares of the firm’s stock in a transaction on Wednesday, December 17th. The shares were sold at an average price of $11.70, for a total value of $157,680.90. Following the sale, the chief financial officer directly owned 409,778 shares in the company, valued at approximately $4,794,402.60. This trade represents a 3.18% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold a total of 155,123 shares of company stock valued at $1,729,594 in the last quarter. Insiders own 28.80% of the company’s stock.

Institutional Investors Weigh In On Viant Technology

A number of hedge funds and other institutional investors have recently bought and sold shares of DSP. Farther Finance Advisors LLC bought a new position in Viant Technology in the third quarter valued at about $31,000. Russell Investments Group Ltd. grew its holdings in shares of Viant Technology by 86.9% during the fourth quarter. Russell Investments Group Ltd. now owns 2,641 shares of the company’s stock worth $32,000 after purchasing an additional 1,228 shares during the last quarter. CWM LLC grew its holdings in shares of Viant Technology by 431.0% during the fourth quarter. CWM LLC now owns 2,793 shares of the company’s stock worth $34,000 after purchasing an additional 2,267 shares during the last quarter. Caitong International Asset Management Co. Ltd increased its stake in shares of Viant Technology by 620.8% in the fourth quarter. Caitong International Asset Management Co. Ltd now owns 2,883 shares of the company’s stock valued at $35,000 after buying an additional 2,483 shares during the period. Finally, State of Alaska Department of Revenue bought a new position in Viant Technology in the 4th quarter valued at approximately $64,000. Institutional investors own 11.38% of the company’s stock.

Key Viant Technology News

Here are the key news stories impacting Viant Technology this week:

• Positive Sentiment: Freedom Capital initiated/upgraded coverage to a “strong‑buy,” adding buy-side momentum from a new coverage firm. Freedom Capital upgrade
• Positive Sentiment: Rosenblatt Securities reaffirmed a “buy” rating and set a $20.00 price target (~62% upside vs current price), a constructive, high target that can support upside expectations. Rosenblatt note
• Positive Sentiment: B. Riley Financial reaffirmed a “buy” and raised its price target to $17.00, signaling confidence in revenue/margin recovery potential. B. Riley note
• Positive Sentiment: DA Davidson kept a “buy” rating with a $15.50 target, another analyst vote of confidence. DA Davidson note
• Neutral Sentiment: Company posted its Q4 2025 earnings presentation and hosted the earnings call; slides and commentary give more context on growth drivers and guidance assumptions. Earnings presentation
• Neutral Sentiment: Full earnings transcripts and highlights are available (useful for parsing management tone on ad demand and client trends). Earnings transcript/highlights
• Negative Sentiment: EPS missed consensus by $0.01 (reported $0.22 vs. est. $0.23), which can trigger short‑term selling even though the miss was small. EPS miss article
• Negative Sentiment: Profitability metrics remain thin: revenue beat ($110.12M vs est. $103.37M) but net margin was only 0.57% and return on equity was negative, highlighting operating/leverage concerns that may limit multiple expansion. Earnings summary/press release

Viant Technology Company Profile

Viant Technology Inc (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.