OMC Financial Services LTD raised its holdings in shares of ServiceNow, Inc. (NYSE:NOW – Free Report) by 382.3% during the fourth quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The firm owned 15,645 shares of the information technology services provider’s stock after acquiring an additional 12,401 shares during the quarter. ServiceNow makes up about 0.9% of OMC Financial Services LTD’s investment portfolio, making the stock its 28th biggest position. OMC Financial Services LTD’s holdings in ServiceNow were worth $2,397,000 at the end of the most recent quarter.
A number of other hedge funds have also recently made changes to their positions in NOW. Kilter Group LLC bought a new position in ServiceNow in the 2nd quarter worth approximately $25,000. IAG Wealth Partners LLC raised its position in shares of ServiceNow by 200.0% during the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock valued at $25,000 after buying an additional 18 shares during the last quarter. Noble Wealth Management PBC lifted its holdings in shares of ServiceNow by 400.0% in the fourth quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider’s stock worth $25,000 after buying an additional 128 shares in the last quarter. Bogart Wealth LLC boosted its position in shares of ServiceNow by 93.8% during the third quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock worth $29,000 after acquiring an additional 15 shares during the last quarter. Finally, Wealth Watch Advisors INC purchased a new position in ServiceNow during the third quarter valued at $29,000. Institutional investors own 87.18% of the company’s stock.
ServiceNow Trading Down 0.5%
Shares of NYSE NOW opened at $113.19 on Friday. ServiceNow, Inc. has a 1-year low of $98.00 and a 1-year high of $211.48. The company has a debt-to-equity ratio of 0.12, a current ratio of 1.00 and a quick ratio of 1.00. The business’s 50 day moving average is $116.55 and its two-hundred day moving average is $153.54. The stock has a market capitalization of $118.40 billion, a P/E ratio of 67.86, a PEG ratio of 1.92 and a beta of 0.99.
Key Headlines Impacting ServiceNow
Here are the key news stories impacting ServiceNow this week:
- Positive Sentiment: BNP Paribas upgraded ServiceNow to Outperform and set a $140 price target, citing the company’s expanding AI positioning — a catalyst that has driven earlier session gains. ServiceNow (NOW) Gets Upgraded to Outperform From Neutral by BNP Paribas
- Positive Sentiment: ServiceNow is accelerating AI adoption through partnerships (Microsoft, OpenAI and others), which management and analysts say is boosting enterprise deal activity and revenue outlook. That supports the company’s long-term growth thesis. ServiceNow Expands AI Reach via Partnerships: More Upside Ahead?
- Positive Sentiment: ServiceNow and Cohesity announced a strategic alliance to provide resilient recovery for AI agents and mission-critical workflows — a product tie-up that can deepen enterprise stickiness and address customer concerns about AI reliability. Cohesity and ServiceNow Deliver Real-Time Recovery for Enterprise AI Agents
- Neutral Sentiment: Zacks and Yahoo pieces note that NOW is a “trending” stock — useful background on investor attention but not new fundamental news. ServiceNow, Inc. (NOW) Is a Trending Stock: Facts to Know Before Betting on It
- Neutral Sentiment: Broader industry commentary (Snowflake CEO interview; debates about AI-driven unemployment) is keeping AI narratives in focus but is peripheral to NOW’s near-term earnings execution. Sridhar Ramaswamy, Snowflake CEO: A Fortt Knox Update
- Negative Sentiment: An article in The Information highlights a Cohesity CIO argument that AI-driven products could cannibalize revenues for vendors like ServiceNow and Splunk — a direct competitive-risk narrative that can pressure multiples if investors believe AI accelerates vendor disintermediation. Cohesity CIO Shows How AI Can Eat Into Revenues of ServiceNow, Splunk
- Negative Sentiment: Separately, internal warnings from executives about AI-driven disruption (e.g., public comments about job impacts) feed cautious sentiment and could amplify volatility as investors reassess structural risks to enterprise spending patterns. ServiceNow CEO delivers a troubling AI warning to new grads
Insider Activity
In other news, insider Paul Fipps sold 3,696 shares of the stock in a transaction on Monday, February 23rd. The shares were sold at an average price of $101.77, for a total value of $376,141.92. Following the sale, the insider owned 8,061 shares of the company’s stock, valued at approximately $820,367.97. This represents a 31.44% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the firm’s stock in a transaction dated Friday, February 13th. The stock was sold at an average price of $105.71, for a total transaction of $147,994.00. Following the completion of the sale, the insider owned 26,314 shares of the company’s stock, valued at $2,781,652.94. This trade represents a 5.05% decrease in their position. The SEC filing for this sale provides additional information. Over the last quarter, insiders have sold 16,237 shares of company stock valued at $1,697,162. 0.34% of the stock is currently owned by company insiders.
Analyst Upgrades and Downgrades
NOW has been the topic of a number of research reports. Piper Sandler reiterated an “overweight” rating on shares of ServiceNow in a report on Thursday, January 29th. KeyCorp cut their price objective on ServiceNow from $155.00 to $115.00 and set an “underweight” rating for the company in a research report on Thursday, January 29th. Robert W. Baird set a $175.00 target price on ServiceNow in a report on Thursday, January 29th. Oppenheimer reissued an “outperform” rating and set a $175.00 price target (down from $200.00) on shares of ServiceNow in a research note on Wednesday, January 21st. Finally, Evercore reaffirmed an “outperform” rating and issued a $175.00 price objective (down from $225.00) on shares of ServiceNow in a research note on Thursday, January 29th. Three research analysts have rated the stock with a Strong Buy rating, thirty-two have issued a Buy rating, five have assigned a Hold rating and two have assigned a Sell rating to the company. Based on data from MarketBeat.com, ServiceNow has a consensus rating of “Moderate Buy” and a consensus target price of $192.61.
View Our Latest Analysis on ServiceNow
ServiceNow Company Profile
ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.
The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.
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