Alphabet Inc. $GOOG Shares Bought by NorthCrest Asset Manangement LLC

NorthCrest Asset Manangement LLC raised its position in Alphabet Inc. (NASDAQ:GOOG) by 3.2% in the fourth quarter, Holdings Channel reports. The institutional investor owned 62,092 shares of the information services provider’s stock after purchasing an additional 1,919 shares during the period. NorthCrest Asset Manangement LLC’s holdings in Alphabet were worth $19,703,000 as of its most recent filing with the SEC.

Other large investors have also modified their holdings of the company. Imprint Wealth LLC purchased a new position in shares of Alphabet in the 3rd quarter valued at about $31,000. Manning & Napier Advisors LLC purchased a new position in Alphabet during the third quarter worth approximately $32,000. Tripletail Wealth Management LLC purchased a new position in Alphabet during the third quarter worth approximately $40,000. Retirement Wealth Solutions LLC grew its holdings in Alphabet by 145.0% in the third quarter. Retirement Wealth Solutions LLC now owns 196 shares of the information services provider’s stock valued at $48,000 after purchasing an additional 116 shares during the period. Finally, Bay Harbor Wealth Management LLC grew its holdings in Alphabet by 56.8% in the third quarter. Bay Harbor Wealth Management LLC now owns 218 shares of the information services provider’s stock valued at $53,000 after purchasing an additional 79 shares during the period. Institutional investors and hedge funds own 27.26% of the company’s stock.

Alphabet News Summary

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: DeepMind expands robotics AI work—Alphabet’s DeepMind will integrate Gemini Robotics foundation models with Agile Robots’ hardware, advancing robotics capabilities and supporting long‑term AI monetization and product leadership. Google partners with Agile Robots, growing its AI robotics footprint
• Positive Sentiment: Gemini commerce rollout—Gap will enable checkout inside Google’s Gemini, a sign that Alphabet is starting to capture direct commerce revenue and broaden Gemini’s commercial use cases. That supports the AI monetization narrative. Gap becomes the first major fashion company to offer checkout within Google’s Gemini
• Positive Sentiment: Analyst optimism remains—Wall Street price targets and buy ratings stay elevated (median targets well above the current price), which provides upside support over a multi‑month horizon. Alphabet Stock (GOOG) Opinions on Earnings Release
• Neutral Sentiment: Google Cloud business wins and partnerships—BMO/CME plan tokenized cash on Google Cloud and other enterprise collaborations continue to validate cloud demand, but revenue timing and margins will matter. BMO to launch tokenized cash platform with CME and Google Cloud
• Neutral Sentiment: New operational initiatives—Wing’s planned drone deliveries in the SF Bay Area and other hardware efforts show progress but will require continued capital and regulatory approvals. Alphabet’s Wing to start drone delivery in San Francisco Bay Area
• Neutral Sentiment: Operational constraints flagged—Alphabet executives warned the U.S. may need more power development to scale AI data centers, highlighting capex and infrastructure dependency. CERAWEEK US needs more energy development to power AI, Google president says
• Neutral Sentiment: Short‑interest reporting appears noisy—several data sources show large short‑interest changes but the published figures (0 shares) are likely reporting errors; treat short‑interest signals with caution.
• Negative Sentiment: Regulatory scrutiny—EU antitrust officials are meeting with Alphabet’s CEO amid growing scrutiny of Big Tech’s AI power, a near‑term headwind that can increase uncertainty and re‑rate multiples. EU antitrust chief meets Google, Meta, OpenAI, Amazon CEOs amidst AI scrutiny
• Negative Sentiment: Technical weakness—traders are pointing to a head‑and‑shoulders breakdown and failing support levels, which can amplify selling in the short term as algorithmic and momentum funds react. Alphabet Stock (GOOGL) Opinions on Technical Breakdown and AI Developments
• Negative Sentiment: Insider selling—public data shows significant insider sales by executives over recent months, which can be interpreted negatively by some investors even if sales are for diversification or compensation reasons. Alphabet Stock (GOOG) Opinions on Earnings Release

Insiders Place Their Bets

In other news, insider John Kent Walker sold 47,574 shares of Alphabet stock in a transaction on Tuesday, February 17th. The stock was sold at an average price of $301.45, for a total transaction of $14,341,182.30. Following the transaction, the insider owned 13,227 shares in the company, valued at $3,987,279.15. The trade was a 78.25% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, CEO Sundar Pichai sold 32,500 shares of the business’s stock in a transaction dated Wednesday, March 18th. The shares were sold at an average price of $307.89, for a total transaction of $10,006,425.00. Following the transaction, the chief executive officer directly owned 1,642,060 shares in the company, valued at approximately $505,573,853.40. The trade was a 1.94% decrease in their position. The SEC filing for this sale provides additional information. Over the last ninety days, insiders sold 2,110,165 shares of company stock worth $118,134,117. 12.99% of the stock is currently owned by company insiders.

Alphabet Trading Down 3.3%

GOOG opened at $289.20 on Wednesday. The firm has a market capitalization of $3.50 trillion, a price-to-earnings ratio of 26.75, a price-to-earnings-growth ratio of 1.75 and a beta of 1.10. The company’s 50 day simple moving average is $316.04 and its two-hundred day simple moving average is $294.86. Alphabet Inc. has a 1-year low of $142.66 and a 1-year high of $350.15. The company has a debt-to-equity ratio of 0.11, a current ratio of 2.01 and a quick ratio of 2.01.

Alphabet (NASDAQ:GOOG) last posted its quarterly earnings results on Thursday, February 5th. The information services provider reported $2.82 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $2.59 by $0.23. Alphabet had a return on equity of 35.01% and a net margin of 32.81%.The business had revenue of $113.83 billion during the quarter, compared to analyst estimates of $111.24 billion. During the same period in the prior year, the business earned $2.15 earnings per share. The business’s revenue was up 18.0% compared to the same quarter last year. Analysts expect that Alphabet Inc. will post 8.89 EPS for the current fiscal year.

Alphabet Announces Dividend

The business also recently announced a quarterly dividend, which was paid on Monday, March 16th. Shareholders of record on Monday, March 9th were issued a $0.21 dividend. This represents a $0.84 annualized dividend and a yield of 0.3%. The ex-dividend date was Monday, March 9th. Alphabet’s dividend payout ratio is presently 7.77%.

Analyst Ratings Changes

Several research analysts have recently weighed in on GOOG shares. Royal Bank Of Canada reaffirmed an “outperform” rating and set a $375.00 target price on shares of Alphabet in a research note on Thursday, January 15th. Citigroup reissued a “market outperform” rating on shares of Alphabet in a research note on Wednesday, December 17th. UBS Group reissued a “neutral” rating and issued a $348.00 price target (up from $345.00) on shares of Alphabet in a report on Thursday, February 12th. Piper Sandler restated an “overweight” rating and set a $395.00 price objective on shares of Alphabet in a research report on Thursday, February 5th. Finally, Truist Financial set a $350.00 price objective on shares of Alphabet in a report on Friday, December 5th. Nine analysts have rated the stock with a Strong Buy rating, twenty-nine have issued a Buy rating and three have assigned a Hold rating to the company’s stock. According to data from MarketBeat, Alphabet presently has a consensus rating of “Buy” and a consensus price target of $345.71.

Alphabet Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.