DraftKings (NASDAQ:DKNG) Sets New 12-Month Low – Here’s Why

DraftKings Inc. (NASDAQ:DKNG) shares hit a new 52-week low on Thursday . The company traded as low as $20.89 and last traded at $21.42, with a volume of 1094126 shares changing hands. The stock had previously closed at $21.42.

DraftKings News Summary

Here are the key news stories impacting DraftKings this week:

• Positive Sentiment: ESPN account-linking could boost customer acquisition and cross-sales between Disney/ESPN audiences and DraftKings’ Sportsbook, supporting longer-term growth thesis. How Will DraftKings (DKNG) Benefit From ESPN Account Linking
• Neutral Sentiment: Wall Street coverage remains generally favorable — multiple buy/outperform ratings and a median price target near $40 provide upside narratives investors may consider versus current levels. Analyst Ratings & Coverage
• Neutral Sentiment: Several retail-facing pieces (how-to-buy and trending-stock writeups) increase visibility and could attract new retail interest, but they are unlikely to move the stock materially without fundamental catalysts. How to Buy DraftKings Stock (DKNG) in 2026
• Negative Sentiment: Senate bill and broader legislative moves to curb betting/prediction markets have triggered steep sell pressure as investors price in potential limits on products and revenue. DraftKings (DKNG) Stock Plunges 10% Amid Senate Bill and NCAA Legal Battle
• Negative Sentiment: The NCAA filed a trademark complaint seeking emergency relief over tournament-related terms, creating marketing/promotional disruption risk during peak betting season and adding legal overhang. NCAA Trademark Lawsuit Adds Overhang
• Neutral Sentiment: Short-interest reports in the feed appear inconsistent/erroneous (zeros/NaNs) and shouldn’t be relied on; still, increased headline-driven volatility can attract short-term traders. DraftKings Trending Stock Facts

Analyst Ratings Changes

DKNG has been the subject of several recent analyst reports. Barclays reissued an “overweight” rating on shares of DraftKings in a report on Tuesday, March 3rd. Susquehanna set a $33.00 price objective on DraftKings in a research report on Tuesday, February 17th. Weiss Ratings restated a “sell (d-)” rating on shares of DraftKings in a research report on Wednesday, January 21st. Citizens Jmp reaffirmed a “market outperform” rating and set a $38.00 price target on shares of DraftKings in a research note on Tuesday, March 3rd. Finally, JPMorgan Chase & Co. cut their price target on shares of DraftKings from $41.00 to $32.00 and set an “overweight” rating for the company in a report on Tuesday, February 17th. Twenty-five analysts have rated the stock with a Buy rating, five have assigned a Hold rating and two have given a Sell rating to the company’s stock. Based on data from MarketBeat.com, the company has an average rating of “Moderate Buy” and an average price target of $37.09.

DraftKings Stock Performance

The company has a debt-to-equity ratio of 2.91, a current ratio of 1.03 and a quick ratio of 1.03. The company has a market capitalization of $10.37 billion, a PE ratio of -526.15, a P/E/G ratio of 0.93 and a beta of 1.67. The stock has a 50-day simple moving average of $26.13 and a 200 day simple moving average of $31.93.

Insiders Place Their Bets

In related news, Director Jocelyn Moore sold 2,150 shares of the business’s stock in a transaction dated Friday, March 13th. The shares were sold at an average price of $25.60, for a total value of $55,040.00. Following the sale, the director directly owned 1,406 shares in the company, valued at $35,993.60. The trade was a 60.46% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, insider Paul Liberman sold 484,417 shares of the stock in a transaction dated Wednesday, March 11th. The shares were sold at an average price of $25.16, for a total transaction of $12,187,931.72. Following the completion of the sale, the insider directly owned 213,597 shares in the company, valued at approximately $5,374,100.52. The trade was a 69.40% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last ninety days, insiders sold 549,495 shares of company stock worth $14,166,700. 51.19% of the stock is owned by company insiders.

Institutional Inflows and Outflows

Several institutional investors have recently modified their holdings of the stock. IHT Wealth Management LLC grew its holdings in DraftKings by 4.1% during the 2nd quarter. IHT Wealth Management LLC now owns 6,271 shares of the company’s stock valued at $269,000 after buying an additional 248 shares during the last quarter. Orion Porfolio Solutions LLC lifted its position in shares of DraftKings by 3.1% in the third quarter. Orion Porfolio Solutions LLC now owns 10,608 shares of the company’s stock valued at $397,000 after acquiring an additional 321 shares in the last quarter. Geneos Wealth Management Inc. lifted its position in shares of DraftKings by 7.3% in the third quarter. Geneos Wealth Management Inc. now owns 4,793 shares of the company’s stock valued at $179,000 after acquiring an additional 328 shares in the last quarter. Valeo Financial Advisors LLC boosted its stake in shares of DraftKings by 3.6% during the second quarter. Valeo Financial Advisors LLC now owns 10,009 shares of the company’s stock valued at $429,000 after acquiring an additional 348 shares during the last quarter. Finally, Huntleigh Advisors Inc. boosted its stake in shares of DraftKings by 0.8% during the third quarter. Huntleigh Advisors Inc. now owns 43,630 shares of the company’s stock valued at $1,632,000 after acquiring an additional 363 shares during the last quarter. 37.70% of the stock is currently owned by institutional investors and hedge funds.

DraftKings Company Profile

DraftKings Inc is a leading digital sports entertainment and gaming company specializing in daily fantasy sports, sports betting and iGaming products. The company provides an integrated platform where users can participate in daily fantasy contests, place wagers on professional sports events, and enjoy a range of online casino-style games. DraftKings’ proprietary technology supports real-time odds, live scoring and advanced analytics to enhance the user experience across mobile and desktop applications.

Founded in 2012 by co-founders Jason Robins, Matthew Kalish and Paul Liberman, DraftKings began as a daily fantasy sports provider and rapidly expanded into regulated sports betting following legislative changes in the United States.