CocaCola (NYSE:KO) versus Jammin Java (OTCMKTS:JAMN) Critical Survey

Jammin Java (OTCMKTS:JAMN) and CocaCola (NYSE:KO) are both consumer staples companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, dividends, institutional ownership, risk, valuation, analyst recommendations and earnings.

Risk and Volatility

Jammin Java has a beta of 1.06, suggesting that its share price is 6% more volatile than the S&P 500. Comparatively, CocaCola has a beta of 0.34, suggesting that its share price is 66% less volatile than the S&P 500.

Institutional and Insider Ownership

70.3% of CocaCola shares are owned by institutional investors. 18.2% of Jammin Java shares are owned by company insiders. Comparatively, 0.9% of CocaCola shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Profitability

This table compares Jammin Java and CocaCola’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Jammin Java	N/A	N/A	N/A
CocaCola	27.80%	40.55%	12.90%

Valuation and Earnings

This table compares Jammin Java and CocaCola”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Jammin Java	N/A	N/A	-$230,000.00	N/A	N/A
CocaCola	$47.94 billion	7.63	$13.11 billion	$3.18	26.73

CocaCola has higher revenue and earnings than Jammin Java.

Analyst Recommendations

This is a summary of recent recommendations and price targets for Jammin Java and CocaCola, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Jammin Java	0	0	0	0	0.00
CocaCola	0	1	15	0	2.94

CocaCola has a consensus price target of $86.88, indicating a potential upside of 2.21%. Given CocaCola’s stronger consensus rating and higher possible upside, analysts plainly believe CocaCola is more favorable than Jammin Java.

Summary

CocaCola beats Jammin Java on 9 of the 11 factors compared between the two stocks.

About Jammin Java

Jammin Java Corp. produces and sells roasted coffee under the Marley Coffee brand name in the United States and internationally. It distributes roasted coffee to grocery, retail, online, service, hospitality, office coffee service, and big box store industries. The company was formerly known as Marley Coffee Inc. and changed its name to Jammin Java Corp. in July 2009. Jammin Java Corp. was founded in 2004 and is headquartered in Denver, Colorado.

About CocaCola

The Coca-Cola Company, a beverage company, manufactures, markets, and sells various nonalcoholic beverages worldwide. The company provides sparkling soft drinks, sparkling flavors; water, sports, coffee, and tea; juice, value-added dairy, and plant-based beverages; and other beverages. It also offers beverage concentrates and syrups, as well as fountain syrups to fountain retailers, such as restaurants and convenience stores. The company sells its products under the Coca-Cola, Diet Coke/Coca-Cola Light, Coca-Cola Zero Sugar, caffeine free Diet Coke, Cherry Coke, Fanta Orange, Fanta Zero Orange, Fanta Zero Sugar, Fanta Apple, Sprite, Sprite Zero Sugar, Simply Orange, Simply Apple, Simply Grapefruit, Fresca, Schweppes, Thums Up, Aquarius, Ayataka, BODYARMOR, Ciel, Costa, Dasani, dogadan, FUZE TEA, Georgia, glacéau smartwater, glacéau vitaminwater, Gold Peak, Ice Dew, I LOHAS, Powerade, Topo Chico, AdeS, Del Valle, fairlife, innocent, Minute Maid, and Minute Maid Pulpy brands. It operates through a network of independent bottling partners, distributors, wholesalers, and retailers, as well as through bottling and distribution operators. The company was founded in 1886 and is headquartered in Atlanta, Georgia.