Baozun (NASDAQ:BZUN) Share Price Passes Above 50 Day Moving Average – Here’s What Happened

Baozun Inc. (NASDAQ:BZUN)’s share price crossed above its fifty day moving average during trading on Monday . The stock has a fifty day moving average of $2.70 and traded as high as $2.84. Baozun shares last traded at $2.77, with a volume of 211,505 shares.

Analyst Ratings Changes

BZUN has been the topic of several recent analyst reports. Weiss Ratings restated a “sell (d-)” rating on shares of Baozun in a research note on Monday, April 20th. Wall Street Zen upgraded shares of Baozun from a “hold” rating to a “buy” rating in a research report on Saturday, May 23rd. One equities research analyst has rated the stock with a Hold rating and one has assigned a Sell rating to the company’s stock. Based on data from MarketBeat.com, Baozun presently has an average rating of “Reduce”.

Baozun Price Performance

The stock has a market capitalization of $160.96 million, a P/E ratio of -6.16 and a beta of 0.48. The stock has a 50 day moving average price of $2.70 and a 200-day moving average price of $2.66.

Baozun (NASDAQ:BZUN) last issued its earnings results on Friday, May 15th. The technology company reported $0.00 earnings per share for the quarter. Baozun had a positive return on equity of 1.68% and a negative net margin of 1.80%.The company had revenue of $345.35 million during the quarter.

Insider Activity at Baozun

In related news, CEO Wenbin Qiu acquired 10,000 shares of the company’s stock in a transaction dated Monday, June 22nd. The stock was purchased at an average price of $2.81 per share, with a total value of $28,100.00. Following the completion of the purchase, the chief executive officer owned 1,623,872 shares in the company, valued at $4,563,080.32. This trade represents a 0.62% increase in their position. The acquisition was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, insider Junhua Wu bought 29,000 shares of the business’s stock in a transaction dated Wednesday, June 24th. The stock was purchased at an average price of $2.85 per share, for a total transaction of $82,650.00. Following the acquisition, the insider directly owned 253,770 shares of the company’s stock, valued at approximately $723,244.50. The trade was a 12.90% increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. Insiders acquired 269,500 shares of company stock valued at $739,580 in the last quarter. Corporate insiders own 59.20% of the company’s stock.

Hedge Funds Weigh In On Baozun

Several hedge funds and other institutional investors have recently modified their holdings of BZUN. Jane Street Group LLC bought a new position in shares of Baozun during the second quarter valued at about $40,000. Quadrature Capital Ltd acquired a new stake in shares of Baozun during the 4th quarter worth approximately $51,000. Russell Investments Group Ltd. purchased a new position in shares of Baozun during the 3rd quarter valued at approximately $64,000. BNP Paribas Financial Markets increased its holdings in shares of Baozun by 51.8% during the 2nd quarter. BNP Paribas Financial Markets now owns 31,043 shares of the technology company’s stock valued at $78,000 after purchasing an additional 10,594 shares in the last quarter. Finally, Cetera Investment Advisers lifted its stake in shares of Baozun by 23.6% in the 1st quarter. Cetera Investment Advisers now owns 38,238 shares of the technology company’s stock valued at $91,000 after purchasing an additional 7,289 shares during the period. 47.29% of the stock is owned by institutional investors.

Baozun Company Profile

Baozun Inc is a leading pure-play e-commerce solutions provider based in Shanghai, China. The company specializes in helping global and domestic brands establish and manage their online stores across major Chinese platforms, including Tmall, JD.com, and WeChat. By offering a one-stop service model, Baozun enables brand owners to outsource the complexities of digital retail operations and focus on product development and customer engagement.

The company’s suite of services encompasses store design and setup, digital marketing and promotion, technology integration, order fulfillment, warehousing and logistics, customer care, and data analytics.