Investors Purchase High Volume of Planet Fitness Call Options (NYSE:PLNT)

Planet Fitness, Inc. (NYSE:PLNT) was the target of unusually large options trading on Thursday. Traders purchased 23,196 call options on the stock. This represents an increase of 970% compared to the typical daily volume of 2,168 call options.

Analysts Set New Price Targets

A number of research firms have weighed in on PLNT. Weiss Ratings downgraded Planet Fitness from a “hold (c-)” rating to a “sell (d+)” rating in a report on Thursday, June 18th. Royal Bank Of Canada dropped their price target on Planet Fitness from $85.00 to $55.00 and set an “outperform” rating on the stock in a research report on Friday, May 8th. Canaccord Genuity Group set a $80.00 price objective on Planet Fitness in a report on Friday, May 8th. William Blair lowered Planet Fitness from an “outperform” rating to a “market perform” rating in a research report on Thursday, May 7th. Finally, Bank of America restated a “neutral” rating and set a $59.00 target price (down from $110.00) on shares of Planet Fitness in a report on Friday, May 8th. One analyst has rated the stock with a Strong Buy rating, eleven have given a Buy rating, nine have assigned a Hold rating and one has given a Sell rating to the company’s stock. According to data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and a consensus price target of $74.71.

Insider Buying and Selling

In other news, Director Frances G. Rathke purchased 5,000 shares of the company’s stock in a transaction on Friday, May 8th. The stock was acquired at an average price of $46.21 per share, with a total value of $231,050.00. Following the transaction, the director directly owned 5,000 shares of the company’s stock, valued at approximately $231,050. This represents a ∞ increase in their position. The acquisition was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. 0.90% of the stock is owned by company insiders.

Hedge Funds Weigh In On Planet Fitness

Hedge funds have recently modified their holdings of the company. E. Ohman J or Asset Management AB boosted its holdings in shares of Planet Fitness by 15.2% during the 2nd quarter. E. Ohman J or Asset Management AB now owns 32,965 shares of the company’s stock valued at $1,720,000 after purchasing an additional 4,355 shares during the last quarter. Fulton Bank N.A. raised its stake in Planet Fitness by 3.9% during the second quarter. Fulton Bank N.A. now owns 6,956 shares of the company’s stock valued at $363,000 after purchasing an additional 262 shares in the last quarter. Assenagon Asset Management S.A. bought a new position in Planet Fitness during the second quarter valued at $44,399,000. GAMMA Investing LLC lifted its position in Planet Fitness by 29.2% during the second quarter. GAMMA Investing LLC now owns 3,332 shares of the company’s stock valued at $174,000 after purchasing an additional 753 shares during the last quarter. Finally, CoreCap Advisors LLC grew its stake in shares of Planet Fitness by 2,278.7% in the 2nd quarter. CoreCap Advisors LLC now owns 1,118 shares of the company’s stock worth $58,000 after buying an additional 1,071 shares in the last quarter. 95.53% of the stock is currently owned by institutional investors.

Key Stories Impacting Planet Fitness

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: PLNT saw unusually heavy call-option buying, with traders purchasing 23,196 calls versus a much smaller average volume, suggesting some investors are positioning for a rebound or event-driven upside.
• Neutral Sentiment: Several firms issued lead-plaintiff reminders and investor notices after a class action was filed, extending the legal headline flow and keeping Planet Fitness in focus for shareholders.
• Negative Sentiment: New class action and securities-fraud filings accuse Planet Fitness of providing misleading disclosures about pricing, membership growth, and marketing results, creating litigation risk and potential settlement costs. Article Title
• Negative Sentiment: The lawsuits repeatedly reference a sharp one-day decline after Planet Fitness cut 2026 guidance and abandoned its three-year growth algorithm, reinforcing concerns that the company’s growth outlook may be weaker than previously communicated.

Planet Fitness Price Performance

Shares of Planet Fitness stock traded up $0.86 during trading on Thursday, hitting $53.10. 829,049 shares of the company’s stock traded hands, compared to its average volume of 2,093,625. Planet Fitness has a 1 year low of $37.03 and a 1 year high of $114.47. The stock has a market capitalization of $4.22 billion, a P/E ratio of 19.18, a PEG ratio of 1.11 and a beta of 1.04. The business has a 50-day simple moving average of $51.43 and a 200-day simple moving average of $72.93.

Planet Fitness (NYSE:PLNT) last posted its earnings results on Thursday, May 7th. The company reported $0.74 EPS for the quarter, topping analysts’ consensus estimates of $0.63 by $0.11. The business had revenue of $337.24 million during the quarter, compared to the consensus estimate of $298.60 million. Planet Fitness had a net margin of 16.52% and a negative return on equity of 81.29%. The firm’s revenue was up 21.9% on a year-over-year basis. During the same quarter in the previous year, the firm posted $0.59 EPS. Planet Fitness has set its FY 2026 guidance at 3.190-3.190 EPS. On average, equities analysts predict that Planet Fitness will post 3.18 earnings per share for the current fiscal year.

Planet Fitness Company Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.