Southwest Airlines (LUV) – Analysts’ Recent Ratings Changes

Several brokerages have updated their recommendations and price targets on shares of Southwest Airlines (NYSE: LUV) in the last few weeks:

• 7/7/2026 – Southwest Airlines had its price target raised by Susquehanna from $44.00 to $55.00. They now have a “neutral” rating on the stock.
• 7/6/2026 – Southwest Airlines had its price target raised by Morgan Stanley from $60.00 to $65.00. They now have an “overweight” rating on the stock.
• 7/6/2026 – Southwest Airlines had its price target raised by Raymond James Financial, Inc. from $55.00 to $60.00. They now have an “outperform” rating on the stock.
• 7/5/2026 – Southwest Airlines was upgraded by Wall Street Zen from “hold” to “buy”.
• 7/2/2026 – Southwest Airlines had its price target raised by The Goldman Sachs Group, Inc. from $30.00 to $35.00. They now have a “sell” rating on the stock.
• 7/2/2026 – Southwest Airlines had its price target raised by BMO Capital Markets from $45.00 to $58.50. They now have an “outperform” rating on the stock.
• 7/2/2026 – Southwest Airlines had its price target raised by TD Cowen from $47.00 to $53.00. They now have a “buy” rating on the stock.
• 7/1/2026 – Southwest Airlines had its price target raised by Jefferies Financial Group Inc. from $44.00 to $50.00. They now have a “hold” rating on the stock.
• 7/1/2026 – Southwest Airlines had its price target raised by Bank of America Corporation from $40.00 to $45.00. They now have an “underperform” rating on the stock.
• 6/30/2026 – Southwest Airlines had its price target raised by Wells Fargo & Company from $44.00 to $50.00. They now have an “equal weight” rating on the stock.
• 6/27/2026 – Southwest Airlines was downgraded by Wall Street Zen from “buy” to “hold”.
• 6/26/2026 – Southwest Airlines had its price target raised by Citigroup Inc. from $44.00 to $55.00. They now have a “neutral” rating on the stock.
• 6/25/2026 – Southwest Airlines was upgraded by Zacks Research from “strong sell” to “hold”.
• 6/25/2026 – Southwest Airlines had its price target raised by Evercore Inc from $44.00 to $52.00.
• 6/25/2026 – Southwest Airlines had its price target raised by Barclays PLC from $56.00 to $65.00. They now have an “overweight” rating on the stock.
• 6/23/2026 – Southwest Airlines had its price target raised by UBS Group AG from $53.00 to $61.00. They now have a “buy” rating on the stock.
• 6/16/2026 – Southwest Airlines had its price target raised by Jefferies Financial Group Inc. from $37.00 to $44.00. They now have a “hold” rating on the stock.
• 6/8/2026 – Southwest Airlines was downgraded by Weiss Ratings from “hold (c+)” to “hold (c)”.
• 6/6/2026 – Southwest Airlines was upgraded by Wall Street Zen from “hold” to “buy”.
• 6/1/2026 – Southwest Airlines had its price target raised by Morgan Stanley from $55.00 to $60.00. They now have an “overweight” rating on the stock.
• 5/27/2026 – Southwest Airlines was downgraded by Zacks Research from “hold” to “strong sell”.
• 5/26/2026 – Southwest Airlines had its price target raised by UBS Group AG from $49.00 to $53.00. They now have a “buy” rating on the stock.

Southwest Airlines Dividend Announcement

The firm also recently disclosed a quarterly dividend, which was paid on Thursday, July 2nd. Shareholders of record on Thursday, June 11th were issued a $0.18 dividend. This represents a $0.72 annualized dividend and a yield of 1.5%. The ex-dividend date of this dividend was Thursday, June 11th. Southwest Airlines’s dividend payout ratio (DPR) is presently 46.45%.

Southwest Airlines Co is a U.S.-based low-cost carrier that operates a point-to-point domestic and near-international airline network. Headquartered in Dallas, Texas, the company primarily flies Boeing 737 aircraft and offers no-frills, single-class service designed to keep fares competitive. Southwest’s operating model emphasizes high aircraft utilization, quick turnaround times and an open seating policy, allowing customers to board and select seats on a first-come, first-served basis.

Founded in 1967 by Herb Kelleher and Rollin King as Air Southwest Company, Southwest began commercial service in 1971, initially connecting Dallas, Houston and San Antonio.