Creative Realities (NASDAQ:CREX) Trading Down 1.8% – Time to Sell?

Creative Realities, Inc. (NASDAQ:CREX)’s stock price dropped 1.8% during mid-day trading on Thursday . The company traded as low as $3.30 and last traded at $3.36. 15,739 shares changed hands during mid-day trading, a decline of 70% from the average daily volume of 52,189 shares. The stock had previously closed at $3.42.

Analysts Set New Price Targets

A number of research firms have recently commented on CREX. Weiss Ratings reiterated a “sell (d-)” rating on shares of Creative Realities in a research note on Friday, July 17th. Zacks Research upgraded shares of Creative Realities from a “strong sell” rating to a “hold” rating in a research report on Monday, June 29th. Finally, Alliance Global Partners restated a “buy” rating on shares of Creative Realities in a report on Wednesday, April 15th. One analyst has rated the stock with a Buy rating, one has given a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat, the stock currently has a consensus rating of “Hold”.

Creative Realities Trading Down 1.8%

The company has a quick ratio of 0.55, a current ratio of 0.73 and a debt-to-equity ratio of 3.70. The firm has a 50 day moving average of $3.78 and a 200 day moving average of $3.59. The firm has a market cap of $35.52 million, a PE ratio of -1.80 and a beta of 1.46.

Creative Realities (NASDAQ:CREX) last announced its quarterly earnings data on Friday, May 15th. The company reported ($0.74) earnings per share for the quarter, missing the consensus estimate of ($0.46) by ($0.28). Creative Realities had a negative net margin of 29.92% and a negative return on equity of 59.08%. The firm had revenue of $16.35 million for the quarter, compared to the consensus estimate of $16.52 million. Equities analysts anticipate that Creative Realities, Inc. will post 0.38 earnings per share for the current year.

Insiders Place Their Bets

In other news, CFO Tamra L. Koshewa acquired 28,571 shares of the firm’s stock in a transaction that occurred on Tuesday, June 30th. The stock was bought at an average price of $3.50 per share, with a total value of $99,998.50. Following the acquisition, the chief financial officer owned 28,571 shares in the company, valued at $99,998.50. The trade was a ∞ increase in their position. The acquisition was disclosed in a document filed with the SEC, which is accessible through the SEC website. Also, CEO Richard C. Mills acquired 200,000 shares of the stock in a transaction that occurred on Tuesday, June 30th. The stock was purchased at an average price of $3.50 per share, for a total transaction of $700,000.00. Following the completion of the purchase, the chief executive officer directly owned 952,601 shares in the company, valued at $3,334,103.50. This trade represents a 26.57% increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. 26.77% of the stock is owned by corporate insiders.

Institutional Investors Weigh In On Creative Realities

Several institutional investors have recently added to or reduced their stakes in CREX. Goldman Sachs Group Inc. grew its stake in Creative Realities by 21.4% in the 4th quarter. Goldman Sachs Group Inc. now owns 34,714 shares of the company’s stock valued at $91,000 after buying an additional 6,122 shares in the last quarter. Dimensional Fund Advisors LP lifted its position in shares of Creative Realities by 13.5% during the first quarter. Dimensional Fund Advisors LP now owns 54,890 shares of the company’s stock worth $189,000 after acquiring an additional 6,513 shares in the last quarter. Bridgeway Capital Management LLC bought a new position in shares of Creative Realities in the fourth quarter worth $26,000. Cerity Partners LLC boosted its holdings in shares of Creative Realities by 5.1% in the second quarter. Cerity Partners LLC now owns 331,926 shares of the company’s stock worth $1,119,000 after acquiring an additional 16,000 shares during the period. Finally, XTX Topco Ltd purchased a new position in shares of Creative Realities in the fourth quarter valued at $66,000. 41.32% of the stock is owned by hedge funds and other institutional investors.

Creative Realities Company Profile

Creative Realities, Inc (NASDAQ: CREX) is a technology company specializing in digital engagement solutions for retail, restaurant, corporate and public-facing environments. Headquartered in Dallas, Texas, the company develops and delivers integrated hardware and software platforms designed to create dynamic, interactive experiences. Its offerings include digital signage networks, interactive kiosks and video training systems, all powered by an enterprise-grade content management system that enables clients to deploy, schedule and monitor multimedia content across multiple locations.

The company’s flagship software platform provides real-time analytics, remote asset management and customizable user interfaces that support both touchscreen and traditional display formats.