Head to Head Comparison: Ziff Davis (NASDAQ:ZD) and Pazoo (OTCMKTS:PZOO)

Pazoo (OTCMKTS:PZOO) and Ziff Davis (NASDAQ:ZD) are both communication services companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, earnings, valuation, dividends, profitability, risk and analyst recommendations.

Institutional & Insider Ownership

99.8% of Ziff Davis shares are owned by institutional investors. 6.2% of Pazoo shares are owned by company insiders. Comparatively, 3.4% of Ziff Davis shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Analyst Ratings

This is a breakdown of current ratings and price targets for Pazoo and Ziff Davis, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Pazoo	0	0	0	0	0.00
Ziff Davis	1	5	3	0	2.22

Ziff Davis has a consensus target price of $47.25, suggesting a potential downside of 14.68%. Given Pazoo’s higher possible upside, equities analysts clearly believe Pazoo is more favorable than Ziff Davis.

Volatility and Risk

Pazoo has a beta of -0.41, indicating that its share price is 141% less volatile than the S&P 500. Comparatively, Ziff Davis has a beta of 1.08, indicating that its share price is 8% more volatile than the S&P 500.

Profitability

This table compares Pazoo and Ziff Davis’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Pazoo	N/A	N/A	N/A
Ziff Davis	3.26%	12.17%	6.16%

Valuation & Earnings

This table compares Pazoo and Ziff Davis”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Pazoo	N/A	N/A	N/A	N/A	N/A
Ziff Davis	$1.45 billion	1.41	$47.35 million	$1.13	49.01

Ziff Davis has higher revenue and earnings than Pazoo.

Summary

Ziff Davis beats Pazoo on 8 of the 10 factors compared between the two stocks.

About Pazoo

Pazoo, Inc. operates as a health and wellness company. It offers laboratory testing services for marijuana. Pazoo, Inc.was formerly known as IUCSS, Inc. and changed its name to Pazoo, Inc. in May 2011. The company was founded in 2010 and is headquartered in East Hanover, New Jersey.

About Ziff Davis

Ziff Davis, Inc., together with its subsidiaries, operates as a digital media and internet company in the United States and internationally. The company offers PCMag, an online resource for laboratory-based product reviews, technology news, buying guides, and research papers; Mashable for publishing technology and culture content; Spiceworks Ziff Davis provides digital content of IT products and services; retailMeNot, a savings destination platform; Offers.com, a coupon and deals website; and event-based properties, including BlackFriday.com, TheBlackFriday.com, BestBlackFriday.com, and DealsofAmerica.com. It also offers gaming and entertainment content under the IGN Entertainment and Humble Bundle brands; and information on internet connectivity under the Ookla, Ekahau, Downdetector, and RootMetrics brands. The company also offers digital content and information services for health and wellness consumers under the Everyday Health, DailyOM, Lose It!, Diabetes Daily, Castle Connolly, and Migraine Again brands; pregnancy and parenting content under the BabyCenter, Emma's Diary, and What to Expect brands; and Medpage Today that delivers medical news. In addition, the company offers PRIME Education, a medical education program for healthcare professionals; and Health eCareers, a digital portal for healthcare professionals. Further, it provides endpoint and email security, security awareness training, secure backup and file sharing, and virtual private network solutions under the IPVanish, VIPRE, Livedrive, Inspired eLearning, and SugarSync brands; and email marketing and delivery solutions, search engine optimization tools, and voice and text communication services under the Campaigner, iContact, SMTP, Kickbox, MOZ Pro, MOZ Local, Stat Analytics, eVoice, and Line2 brands. The company was formerly known as j2 Global, Inc. and changed its name to Ziff Davis, Inc. in October 2021. Ziff Davis, Inc. was incorporated in 2014 and is headquartered in New York, New York.