Redwood Investment Management LLC bought a new stake in Planet Fitness, Inc. (NYSE:PLNT – Free Report) in the 1st quarter, according to its most recent 13F filing with the SEC. The firm bought 13,869 shares of the company’s stock, valued at approximately $1,032,000.
A number of other hedge funds and other institutional investors have also added to or reduced their stakes in PLNT. Goldman Sachs Group Inc. boosted its stake in Planet Fitness by 1.8% during the 1st quarter. Goldman Sachs Group Inc. now owns 1,389,098 shares of the company’s stock valued at $134,201,000 after purchasing an additional 24,981 shares during the last quarter. Empowered Funds LLC bought a new position in shares of Planet Fitness in the first quarter valued at approximately $1,891,000. EverSource Wealth Advisors LLC lifted its holdings in shares of Planet Fitness by 184.5% in the second quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company’s stock valued at $36,000 after purchasing an additional 214 shares in the last quarter. First Trust Advisors LP boosted its position in shares of Planet Fitness by 25.8% during the second quarter. First Trust Advisors LP now owns 142,689 shares of the company’s stock valued at $15,560,000 after buying an additional 29,305 shares during the last quarter. Finally, Jump Financial LLC bought a new stake in Planet Fitness during the second quarter worth $267,000. 95.53% of the stock is owned by institutional investors.
Planet Fitness Trading Up 0.6%
Shares of Planet Fitness stock opened at $56.27 on Tuesday. Planet Fitness, Inc. has a 12-month low of $37.03 and a 12-month high of $114.26. The company has a market cap of $4.47 billion, a price-to-earnings ratio of 20.31, a PEG ratio of 1.22 and a beta of 1.03. The company’s 50-day moving average price is $52.62 and its 200-day moving average price is $68.21.
More Planet Fitness News
Here are the key news stories impacting Planet Fitness this week:
- Neutral Sentiment: Multiple law firms reminded investors that September 14, 2026 is the deadline to seek appointment as lead plaintiff in a federal securities class action involving Planet Fitness investors who purchased shares between November 6, 2025, and May 6, 2026. The deadline is procedural and does not establish that Planet Fitness committed wrongdoing. Faruqi & Faruqi shareholder action reminder
- Negative Sentiment: The complaints allege that Planet Fitness made misleading statements or failed to disclose material information about Black Card pricing, membership growth, and same-club sales trends. The allegations reportedly preceded the company’s decision to lower its 2026 targets and withdraw its three-year growth algorithm, developments that caused a sharp share-price decline during the class period. Levi & Korsinsky Planet Fitness lawsuit notice
- Negative Sentiment: The unusually large number of law-firm solicitations highlights ongoing litigation and reputational uncertainty for PLNT. If the case advances, Planet Fitness could face legal costs, potential settlement payments, and additional scrutiny of its membership and pricing disclosures. The releases do not provide evidence of a court finding against the company. Wolf Haldenstein Planet Fitness shareholder notice
Insider Buying and Selling at Planet Fitness
In related news, Director Frances G. Rathke acquired 5,000 shares of the company’s stock in a transaction dated Friday, May 8th. The stock was bought at an average cost of $46.21 per share, with a total value of $231,050.00. Following the acquisition, the director owned 5,000 shares of the company’s stock, valued at approximately $231,050. The trade was a ∞ increase in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. Company insiders own 0.90% of the company’s stock.
Wall Street Analyst Weigh In
PLNT has been the topic of a number of analyst reports. Guggenheim cut their price objective on shares of Planet Fitness from $126.00 to $95.00 and set a “buy” rating on the stock in a report on Friday, May 8th. Cantor Fitzgerald set a $62.00 price objective on shares of Planet Fitness in a research report on Thursday, July 9th. Zacks Research upgraded shares of Planet Fitness from a “strong sell” rating to a “hold” rating in a research note on Friday, July 10th. Deutsche Bank Aktiengesellschaft restated a “hold” rating and issued a $55.00 target price on shares of Planet Fitness in a research note on Wednesday, July 22nd. Finally, Wells Fargo & Company reaffirmed an “overweight” rating on shares of Planet Fitness in a research report on Monday, July 20th. One investment analyst has rated the stock with a Strong Buy rating, eleven have assigned a Buy rating, nine have issued a Hold rating and one has issued a Sell rating to the company’s stock. According to MarketBeat.com, Planet Fitness has a consensus rating of “Moderate Buy” and an average price target of $74.50.
View Our Latest Report on PLNT
About Planet Fitness
Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.
The company operates through a network of franchised and company-owned clubs.
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