Snap (NYSE:SNAP) Given New $6.00 Price Target at Wells Fargo & Company

Snap (NYSE:SNAP) had its price objective boosted by research analysts at Wells Fargo & Company from $5.00 to $6.00 in a report issued on Tuesday,Benzinga reports. The brokerage presently has an “equal weight” rating on the stock. Wells Fargo & Company‘s price objective indicates a potential upside of 5.91% from the company’s previous close.

A number of other research firms have also recently commented on SNAP. Barclays upped their target price on Snap from $15.00 to $16.00 and gave the company an “overweight” rating in a research note on Tuesday. Canaccord Genuity Group dropped their price objective on Snap from $7.00 to $6.00 and set a “hold” rating for the company in a report on Tuesday, April 14th. Royal Bank Of Canada cut their price objective on Snap from $10.00 to $8.00 and set a “sector perform” rating on the stock in a research report on Thursday, May 7th. Guggenheim reiterated a “neutral” rating and issued a $5.50 target price on shares of Snap in a research note on Tuesday. Finally, DA Davidson started coverage on Snap in a research report on Wednesday, July 8th. They set a “neutral” rating and a $5.00 target price for the company. One equities research analyst has rated the stock with a Strong Buy rating, eight have given a Buy rating, twenty-five have issued a Hold rating and two have assigned a Sell rating to the stock. According to MarketBeat, the stock has a consensus rating of “Hold” and an average target price of $7.57.

Snap Price Performance

SNAP stock opened at $5.67 on Tuesday. The stock has a market cap of $9.57 billion, a PE ratio of -23.43 and a beta of 1.03. Snap has a 12 month low of $3.81 and a 12 month high of $9.55. The company has a 50-day moving average price of $4.96 and a 200 day moving average price of $5.34. The company has a current ratio of 3.53, a quick ratio of 3.53 and a debt-to-equity ratio of 1.67.

Snap (NYSE:SNAP) last posted its quarterly earnings data on Monday, August 3rd. The company reported ($0.10) earnings per share for the quarter, topping analysts’ consensus estimates of ($0.12) by $0.02. The company had revenue of $1.60 billion for the quarter, compared to analyst estimates of $1.54 billion. Snap had a negative net margin of 6.72% and a negative return on equity of 18.92%. The firm’s revenue for the quarter was up 18.9% on a year-over-year basis. During the same period in the prior year, the company posted ($0.16) EPS. Equities research analysts anticipate that Snap will post -0.07 earnings per share for the current year.

Insider Activity at Snap

In other Snap news, CFO Douglas Hott sold 114,702 shares of the firm’s stock in a transaction on Tuesday, May 19th. The shares were sold at an average price of $5.67, for a total value of $650,360.34. Following the completion of the transaction, the chief financial officer owned 2,456,447 shares of the company’s stock, valued at approximately $13,928,054.49. This trade represents a 4.46% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, insider Ajit Mohan sold 6,923 shares of the business’s stock in a transaction dated Tuesday, June 16th. The shares were sold at an average price of $5.58, for a total value of $38,630.34. Following the sale, the insider owned 5,050,968 shares in the company, valued at approximately $28,184,401.44. The trade was a 0.14% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold 2,868,059 shares of company stock worth $15,855,631 in the last 90 days.

Institutional Investors Weigh In On Snap

A number of institutional investors have recently modified their holdings of SNAP. Mackenzie Financial Corp raised its holdings in Snap by 5.1% in the third quarter. Mackenzie Financial Corp now owns 27,638 shares of the company’s stock valued at $213,000 after acquiring an additional 1,349 shares in the last quarter. WealthCollab LLC grew its holdings in Snap by 1.2% during the 4th quarter. WealthCollab LLC now owns 115,390 shares of the company’s stock worth $931,000 after acquiring an additional 1,369 shares in the last quarter. Alliancebernstein L.P. increased its position in shares of Snap by 0.3% in the 3rd quarter. Alliancebernstein L.P. now owns 414,416 shares of the company’s stock valued at $3,195,000 after purchasing an additional 1,396 shares during the last quarter. Orion Porfolio Solutions LLC increased its position in shares of Snap by 8.3% in the 2nd quarter. Orion Porfolio Solutions LLC now owns 18,913 shares of the company’s stock valued at $164,000 after purchasing an additional 1,451 shares during the last quarter. Finally, Newbridge Financial Services Group Inc. raised its holdings in shares of Snap by 37.5% in the 4th quarter. Newbridge Financial Services Group Inc. now owns 5,500 shares of the company’s stock valued at $44,000 after purchasing an additional 1,500 shares in the last quarter. 47.52% of the stock is currently owned by institutional investors and hedge funds.

Snap News Roundup

Here are the key news stories impacting Snap this week:

• Positive Sentiment: Snap reported second-quarter revenue of $1.60 billion, up 18.9% year over year and above the $1.54 billion consensus estimate. The company’s $0.10-per-share loss also beat expectations for a $0.12 loss, while management highlighted margin expansion, positive free cash flow and improving advertising performance. Snap Second Quarter 2026 Financial Results
• Positive Sentiment: Advertising spending tied to the FIFA World Cup, stronger demand from large North American advertisers and the adoption of Snap’s artificial-intelligence tools supported the quarterly beat. The company forecast third-quarter revenue of approximately $1.7 billion, broadly in line with consensus but viewed as a strong outlook. Snap Stock and World Cup Advertising
• Positive Sentiment: The earnings report showed progress in Snap’s core advertising business and continued growth in direct revenue, reinforcing management’s message that the business is building a more durable financial foundation. Snap Earnings and Sales Forecast
• Neutral Sentiment: Cantor Fitzgerald raised its price target from $5 to $6 but maintained a neutral rating. Rosenblatt Securities lowered its target from $6.40 to $6 and also kept a neutral rating, suggesting limited analyst conviction despite the earnings reaction. Benzinga Analyst Price Targets
• Negative Sentiment: CEO Evan Spiegel avoided providing details on pre-order demand for Snap’s upcoming Specs smart glasses ahead of the September launch, leaving uncertainty around a potential future growth driver. Snap Specs Pre-Order Questions

About Snap

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.