PPS&V Asset Management Consultants Inc. Has $7.63 Million Position in Apple Inc. $AAPL

PPS&V Asset Management Consultants Inc. decreased its stake in shares of Apple Inc. (NASDAQ:AAPL) by 5.9% during the 2nd quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The institutional investor owned 26,386 shares of the iPhone maker’s stock after selling 1,655 shares during the period. Apple accounts for approximately 4.1% of PPS&V Asset Management Consultants Inc.’s holdings, making the stock its 8th biggest holding. PPS&V Asset Management Consultants Inc.’s holdings in Apple were worth $7,635,000 as of its most recent SEC filing.

A number of other hedge funds have also recently added to or reduced their stakes in the stock. Rainier Family Wealth Inc. boosted its holdings in shares of Apple by 14.1% in the first quarter. Rainier Family Wealth Inc. now owns 24,386 shares of the iPhone maker’s stock valued at $6,189,000 after buying an additional 3,014 shares during the period. Eaton Cambridge Inc. raised its holdings in shares of Apple by 21.3% during the first quarter. Eaton Cambridge Inc. now owns 13,968 shares of the iPhone maker’s stock worth $3,545,000 after acquiring an additional 2,450 shares during the period. Torren Management LLC bought a new stake in Apple in the 4th quarter valued at $1,178,000. Summit Wealth Partners LLC lifted its position in Apple by 108.3% in the 1st quarter. Summit Wealth Partners LLC now owns 34,989 shares of the iPhone maker’s stock valued at $8,880,000 after acquiring an additional 18,188 shares in the last quarter. Finally, Adventist Health System Sunbelt Healthcare Corp acquired a new position in Apple in the 4th quarter worth $105,482,000. Institutional investors own 67.73% of the company’s stock.

Key Headlines Impacting Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Apple will replace the European Union’s controversial per-install Core Technology Fee with a simpler 5% commission on digital transactions for apps distributed outside the App Store or through alternative marketplaces. The changes, effective October 1, are intended to resolve disputes related to the EU’s Digital Markets Act and reduce regulatory uncertainty. Apple overhauls Europe app store fees to resolve payments clash
• Positive Sentiment: Apple is also making it easier for developers to operate alternative app stores in Europe. Investors may view the settlement as removing a persistent overhang and avoiding potentially larger penalties or prolonged legal battles. Apple overhauls its EU App Store fees, loosens rules for alternative app stores
• Positive Sentiment: Rothschild & Co. Redburn upgraded Apple from “Hold” or “Neutral” to “Buy” and raised its price target to $400 from $260. The bullish case centers on a potential premium foldable iPhone—modeled at roughly 14 million units priced near $2,199—and a possible improvement in Apple’s artificial-intelligence strategy. Could Apple stock jump 30%? This Nvidia AI bet may hold the key
• Neutral Sentiment: The new EU terms may improve developer relations and compliance, but the lower and broader commission structure could reduce App Store economics over time. Apple has acknowledged that antitrust actions and new rules are beginning to weigh on its approximately $100 billion Services business. Antitrust attacks start to bite into Apple’s Services business
• Negative Sentiment: Appaloosa Management, led by David Tepper, disclosed put positions referencing about 835,000 Apple shares. The position signals caution toward AAPL’s valuation and growth outlook, although it is an individual investor’s trade rather than a fundamental change. Billionaire David Tepper Is Short Apple
• Negative Sentiment: U.S. officials reportedly urged Apple not to purchase memory chips from Chinese suppliers. Complying could raise component costs or constrain sourcing flexibility as AI demand tightens memory supply, creating a potential margin headwind. Market Chatter: Apple May Buy Chinese Memory Chips Despite US Request

Analyst Ratings Changes

Several analysts have issued reports on the company. Rosenblatt Securities lifted their price target on Apple from $276.00 to $300.00 and gave the company a “neutral” rating in a research note on Friday, July 31st. Wells Fargo & Company reiterated an “overweight” rating and issued a $350.00 price target (up from $310.00) on shares of Apple in a research note on Friday, July 31st. DA Davidson reiterated a “neutral” rating and set a $270.00 price objective on shares of Apple in a research note on Friday, July 31st. DZ Bank downgraded Apple from a “buy” rating to a “hold” rating and set a $310.00 price objective for the company. in a report on Tuesday, August 4th. Finally, Robert W. Baird boosted their target price on shares of Apple from $310.00 to $330.00 and gave the stock an “outperform” rating in a report on Friday, July 24th. One analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have assigned a Hold rating and four have issued a Sell rating to the company. According to data from MarketBeat, the company presently has an average rating of “Moderate Buy” and a consensus price target of $330.53.

Apple Stock Up 1.5%

AAPL stock opened at $310.03 on Wednesday. Apple Inc. has a fifty-two week low of $223.78 and a fifty-two week high of $344.57. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. The stock has a market capitalization of $4.52 trillion, a price-to-earnings ratio of 35.55, a PEG ratio of 2.62 and a beta of 1.09. The business’s fifty day moving average price is $309.45 and its two-hundred day moving average price is $286.11.

Apple (NASDAQ:AAPL) last announced its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The company had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. During the same quarter in the previous year, the business posted $1.57 earnings per share. Apple’s quarterly revenue was up 16.4% on a year-over-year basis. On average, equities analysts anticipate that Apple Inc. will post 8.76 earnings per share for the current year.

Apple Dividend Announcement

The firm also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were issued a $0.27 dividend. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. Apple’s payout ratio is currently 12.39%.

Insider Buying and Selling

In related news, insider Ben Borders sold 116 shares of the business’s stock in a transaction that occurred on Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total value of $34,236.24. Following the completion of the sale, the insider directly owned 38,713 shares in the company, valued at approximately $11,425,754.82. The trade was a 0.30% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is accessible through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of the business’s stock in a transaction that occurred on Tuesday, August 11th. The shares were sold at an average price of $307.75, for a total value of $442,852.25. Following the completion of the sale, the senior vice president owned 40,107 shares of the company’s stock, valued at approximately $12,342,929.25. This trade represents a 3.46% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Corporate insiders own 0.06% of the company’s stock.

Apple Profile

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.