Apple Inc. $AAPL Stock Holdings Decreased by Rockport Wealth LLC

Rockport Wealth LLC lowered its position in shares of Apple Inc. (NASDAQ:AAPL) by 6.2% during the second quarter, Holdings Channel reports. The fund owned 101,678 shares of the iPhone maker’s stock after selling 6,732 shares during the quarter. Apple makes up 4.9% of Rockport Wealth LLC’s holdings, making the stock its 5th largest holding. Rockport Wealth LLC’s holdings in Apple were worth $29,422,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Several other hedge funds have also made changes to their positions in AAPL. Valley Brook Capital Group Inc. boosted its stake in Apple by 1.2% in the 2nd quarter. Valley Brook Capital Group Inc. now owns 43,403 shares of the iPhone maker’s stock worth $12,559,000 after purchasing an additional 495 shares during the period. Independent Wealth Advisors LLC grew its holdings in shares of Apple by 3.0% during the 2nd quarter. Independent Wealth Advisors LLC now owns 4,574 shares of the iPhone maker’s stock valued at $1,324,000 after acquiring an additional 132 shares in the last quarter. Ascentis Wealth Management LLC increased its stake in shares of Apple by 27,622.7% in the second quarter. Ascentis Wealth Management LLC now owns 8,788,371 shares of the iPhone maker’s stock worth $2,543,003,000 after acquiring an additional 8,756,670 shares during the last quarter. Bernardo Wealth Planning LLC increased its position in Apple by 5.4% in the 2nd quarter. Bernardo Wealth Planning LLC now owns 41,749 shares of the iPhone maker’s stock worth $12,081,000 after purchasing an additional 2,128 shares during the last quarter. Finally, Warner Group LLC increased its position in Apple by 94.6% in the 2nd quarter. Warner Group LLC now owns 50,510 shares of the iPhone maker’s stock worth $14,616,000 after purchasing an additional 24,558 shares during the last quarter. Hedge funds and other institutional investors own 67.73% of the company’s stock.

Key Headlines Impacting Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Apple’s September 9 event will be the first major product launch under incoming CEO John Ternus. Expectations for the iPhone 18 lineup, camera improvements and a possible foldable iPhone are supporting sentiment. IDC reportedly expects more than 10 million foldable iPhone shipments in the first year, although that forecast remains speculative. Apple stock rises ahead of September event
• Positive Sentiment: Apple is raising U.S. prices for Apple TV and Apple One subscriptions, in some cases by up to 20%. The increases could lift services revenue and margins, though investors will monitor customer retention and potential subscription churn. Apple raises subscription prices
• Positive Sentiment: Walmart plans to add Apple Pay support across its U.S. stores and Sam’s Club locations by the end of 2026. Wider acceptance could increase Apple Pay usage and strengthen Apple’s payments ecosystem. Walmart to add Apple Pay support
• Positive Sentiment: Recent results provide fundamental support: Apple reported quarterly EPS of $2.02 versus a $1.89 consensus estimate, while revenue rose 16.4% year over year to $109.42 billion.
• Neutral Sentiment: The CEO transition creates both opportunity and execution risk. Ternus’s product-design background is viewed favorably, but he will face an immediate test with the iPhone launch shortly after taking over from Tim Cook. Apple’s first iPhone launch under John Ternus
• Negative Sentiment: Apple is eliminating roughly 147–200 jobs across Siri, machine-learning and Vision Pro teams while redirecting resources toward AI. The restructuring may improve focus, but it also highlights concerns about Siri’s delays and Apple’s position in generative AI. Apple layoffs in Siri and Vision Pro teams
• Negative Sentiment: High expectations and a premium valuation leave less room for disappointing foldable-iPhone demand, AI progress or margins. Rising memory-chip costs could also pressure profitability.
• Negative Sentiment: Apple SVP Jennifer Newstead sold 1,439 shares worth approximately $447,000. The sale is small relative to Apple’s size and may be routine, but it provides a modest negative sentiment signal. SEC Form 4 filing

Analysts Set New Price Targets

Several equities analysts recently weighed in on the stock. Citigroup reaffirmed a “buy” rating and set a $365.00 price objective (up from $315.00) on shares of Apple in a research report on Monday, July 13th. Needham & Company LLC restated a “hold” rating on shares of Apple in a report on Friday, July 31st. Barclays reissued an “underweight” rating and issued a $245.00 price target (down from $253.00) on shares of Apple in a research report on Friday, July 31st. Phillip Securities lowered shares of Apple from a “hold” rating to a “moderate sell” rating in a research note on Monday, August 3rd. Finally, Bank of America restated a “buy” rating and set a $380.00 target price on shares of Apple in a research note on Thursday, June 18th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have issued a Hold rating and four have issued a Sell rating to the stock. Based on data from MarketBeat, the company has an average rating of “Moderate Buy” and an average target price of $330.53.

Insider Buying and Selling

In related news, SVP Jennifer Newstead sold 1,439 shares of the firm’s stock in a transaction on Tuesday, August 25th. The stock was sold at an average price of $310.95, for a total transaction of $447,457.05. Following the completion of the sale, the senior vice president directly owned 37,229 shares of the company’s stock, valued at $11,576,357.55. This trade represents a 3.72% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, insider Ben Borders sold 116 shares of Apple stock in a transaction on Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total value of $34,236.24. Following the completion of the transaction, the insider owned 38,713 shares of the company’s stock, valued at approximately $11,425,754.82. The trade was a 0.30% decrease in their position. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last 90 days, insiders have sold 4,433 shares of company stock worth $1,367,024. 0.06% of the stock is owned by corporate insiders.

Apple Stock Up 1.6%

NASDAQ AAPL opened at $319.70 on Friday. The stock’s 50 day moving average is $312.24 and its two-hundred day moving average is $288.43. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. The company has a market capitalization of $4.67 trillion, a price-to-earnings ratio of 36.66, a PEG ratio of 2.74 and a beta of 1.09. Apple Inc. has a 1-year low of $225.95 and a 1-year high of $344.57.

Apple (NASDAQ:AAPL) last announced its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The firm had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. During the same period in the prior year, the business posted $1.57 earnings per share. The business’s revenue was up 16.4% compared to the same quarter last year. Equities analysts forecast that Apple Inc. will post 8.76 earnings per share for the current fiscal year.

Apple Announces Dividend

The company also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were given a $0.27 dividend. The ex-dividend date was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. Apple’s payout ratio is 12.39%.

Apple Company Profile

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.