Wix.com (NASDAQ:WIX) Shares Down 5.1% After Insider Selling

Wix.com Ltd. (NASDAQ:WIX)’s share price dropped 5.1% during mid-day trading on Thursday after an insider sold shares in the company. The stock traded as low as $82.81 and last traded at $82.29. 495,169 shares changed hands during trading, a decline of 77% from the average session volume of 2,176,185 shares. The stock had previously closed at $86.69.

Specifically, insider Shelly B. Meyer sold 479 shares of Wix.com stock in a transaction dated Tuesday, September 1st. The stock was sold at an average price of $95.00, for a total value of $45,505.00. Following the sale, the insider directly owned 183,010 shares in the company, valued at approximately $17,385,950. The trade was a 0.26% decrease in their position. The transaction was disclosed in a filing with the SEC, which is accessible through this hyperlink. Also, Director Ron Gutler sold 5,718 shares of the company’s stock in a transaction on Thursday, August 27th. The stock was sold at an average price of $85.42, for a total transaction of $488,431.56. Following the sale, the director directly owned 15,631 shares of the company’s stock, valued at $1,335,200.02. The trade was a 26.78% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Analyst Upgrades and Downgrades

Several equities research analysts recently commented on WIX shares. Raymond James Financial cut Wix.com from a “strong-buy” rating to an “outperform” rating and cut their price target for the company from $75.00 to $70.00 in a report on Thursday, July 30th. JPMorgan Chase & Co. lowered their target price on Wix.com from $86.00 to $62.00 and set an “underweight” rating for the company in a report on Thursday, June 18th. Weiss Ratings restated a “sell (d)” rating on shares of Wix.com in a research note on Wednesday, August 26th. Benchmark restated a “buy” rating on shares of Wix.com in a research note on Wednesday, August 26th. Finally, Wells Fargo & Company raised their price target on Wix.com from $46.00 to $64.00 and gave the company an “equal weight” rating in a research note on Wednesday, August 5th. Eleven analysts have rated the stock with a Buy rating, ten have issued a Hold rating and two have assigned a Sell rating to the company. Based on data from MarketBeat.com, the stock has an average rating of “Hold” and a consensus target price of $90.57.

Trending Headlines about Wix.com

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Several Wix executives and insiders purchased shares at an average price of $59.89, including CEO Avishai Abrahami, President Nir Zohar, CFO Lior Shemesh, CMO Omer Shai and Yaniv Even-Haim. The combined purchases totaled roughly $128,000 and may signal that management views the recent valuation as attractive, although the transactions were small relative to their existing holdings. Wix insider purchases
• Positive Sentiment: Wix’s Harmony AI capabilities are being brought to Google Gemini, supporting the company’s effort to remain relevant as AI reshapes website creation and software development. Wix stock also reportedly surged about 60% in August as investors began to view the company as a potential AI comeback story. Wix Harmony and Gemini
• Neutral Sentiment: Recent coverage cited Wix’s long-term website-building opportunity and AI-assisted development transition, but offered no new earnings guidance or material financial update. Wix’s latest reported quarter beat estimates, with revenue up 14.9% year over year, though the company remained unprofitable on a GAAP basis. Baron Capital Wix commentary
• Negative Sentiment: Multiple law firms announced or promoted securities class actions against Wix and certain officers. Investors who purchased shares during the February 19, 2025–May 12, 2026 class period face a September 22, 2026 lead-plaintiff deadline. The repeated announcements increase legal, reputational and potential financial uncertainty for WIX. Wix class action filing
• Negative Sentiment: The investor complaints and analyst concerns center on Wix’s AI transition, Base44-related costs, product capabilities and possible customer migration to competing AI tools. These issues have prompted rating or price-target reductions from some analysts, offsetting bullish views from other firms. Wix shareholder alert

Wix.com Trading Down 5.1%

The company has a market capitalization of $4.80 billion, a PE ratio of -23.27, a P/E/G ratio of 42.00 and a beta of 1.02. The firm has a 50 day simple moving average of $62.41 and a two-hundred day simple moving average of $66.69.

Wix.com (NASDAQ:WIX) last released its earnings results on Tuesday, August 4th. The information services provider reported $1.39 EPS for the quarter, topping the consensus estimate of $1.13 by $0.26. Wix.com had a negative net margin of 8.19% and a negative return on equity of 1.61%. The company had revenue of $563.06 million during the quarter, compared to analysts’ expectations of $552.56 million. During the same quarter last year, the business earned $2.28 EPS. The business’s revenue was up 14.9% on a year-over-year basis. Research analysts expect that Wix.com Ltd. will post 0.24 earnings per share for the current fiscal year.

Hedge Funds Weigh In On Wix.com

A number of large investors have recently made changes to their positions in the stock. Farther Finance Advisors LLC grew its position in Wix.com by 122.2% during the fourth quarter. Farther Finance Advisors LLC now owns 240 shares of the information services provider’s stock worth $25,000 after buying an additional 132 shares during the period. TD Private Client Wealth LLC increased its stake in Wix.com by 18.7% in the 4th quarter. TD Private Client Wealth LLC now owns 940 shares of the information services provider’s stock valued at $98,000 after purchasing an additional 148 shares in the last quarter. Cerity Partners LLC raised its stake in shares of Wix.com by 13.4% during the 2nd quarter. Cerity Partners LLC now owns 1,484 shares of the information services provider’s stock worth $235,000 after buying an additional 175 shares during the last quarter. Dark Forest Capital Management LP lifted its holdings in shares of Wix.com by 9.8% in the third quarter. Dark Forest Capital Management LP now owns 2,062 shares of the information services provider’s stock valued at $366,000 after purchasing an additional 184 shares in the last quarter. Finally, Oppenheimer & Co. Inc. lifted its stake in Wix.com by 1.7% in the 4th quarter. Oppenheimer & Co. Inc. now owns 11,013 shares of the information services provider’s stock valued at $1,144,000 after buying an additional 188 shares in the last quarter. Hedge funds and other institutional investors own 81.52% of the company’s stock.

Wix.com Company Profile

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.