Reformation’s (REF) Buy Rating Reiterated at Guggenheim

Guggenheim reissued their buy rating on shares of Reformation (NYSE:REF) in a report issued on Friday,Benzinga reports. Guggenheim currently has a $20.00 target price on the stock.

Several other research analysts have also issued reports on the stock. Citigroup assumed coverage on shares of Reformation in a research report on Monday, August 24th. They issued a “buy” rating and a $20.00 price target for the company. Telsey Advisory Group initiated coverage on Reformation in a report on Monday, August 24th. They issued an “outperform” rating and a $20.00 target price on the stock. Wall Street Zen upgraded Reformation to a “hold” rating in a research report on Saturday, August 8th. Morgan Stanley initiated coverage on Reformation in a report on Monday, August 24th. They set an “equal weight” rating and a $16.00 price target for the company. Finally, Royal Bank Of Canada began coverage on Reformation in a research note on Monday, August 24th. They issued an “outperform” rating and a $18.00 price objective on the stock. Eight equities research analysts have rated the stock with a Buy rating and two have given a Hold rating to the company. Based on data from MarketBeat.com, Reformation has an average rating of “Moderate Buy” and an average price target of $19.25.

Reformation Stock Up 1.1%

NYSE:REF opened at $14.19 on Friday. Reformation has a 1-year low of $12.83 and a 1-year high of $17.26.

Reformation (NYSE:REF) last announced its quarterly earnings data on Thursday, September 10th. The company reported $0.23 EPS for the quarter, beating analysts’ consensus estimates of $0.20 by $0.03. The company had revenue of $155.23 million for the quarter, compared to analysts’ expectations of $154.61 million. The firm’s revenue was up 24.1% compared to the same quarter last year. On average, equities analysts anticipate that Reformation will post 0.15 EPS for the current year.

Insider Activity at Reformation

In other news, Director Yael Aflalo sold 1,204,029 shares of Reformation stock in a transaction on Wednesday, July 29th. The stock was sold at an average price of $13.95, for a total value of $16,796,204.55. Following the completion of the sale, the director directly owned 11,725,803 shares of the company’s stock, valued at approximately $163,574,951.85. This trade represents a 9.31% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, major shareholder Scsp Refo sold 2,987,199 shares of the business’s stock in a transaction on Friday, July 31st. The stock was sold at an average price of $13.95, for a total value of $41,671,426.05. Following the sale, the insider owned 29,091,749 shares of the company’s stock, valued at approximately $405,829,898.55. The trade was a 9.31% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold a total of 4,401,122 shares of company stock valued at $61,395,652 in the last 90 days.

Key Reformation News

Here are the key news stories impacting Reformation this week:

• Positive Sentiment: Reformation reported second-quarter fiscal 2026 adjusted earnings of $0.23 per share, exceeding the $0.20 consensus estimate. Revenue rose 24.1% year over year to $155.23 million, while net income increased 79.4% and adjusted EBITDA margin expanded 320 basis points to 16.4%. Reformation Announces Second Quarter Fiscal 2026 Results
• Positive Sentiment: The company issued fiscal 2026 revenue guidance of $602 million to $606 million, slightly above the $601.3 million analyst consensus, reinforcing confidence in continued growth. Reformation’s first public quarter delivers double-digit growth and an upbeat outlook
• Positive Sentiment: Management outlined plans to double its store fleet over the next five years, offering a long-term expansion opportunity if the brand can scale its retail footprint while maintaining margins. Reformation charts path to double store fleet in five years
• Positive Sentiment: Royal Bank of Canada reaffirmed an “outperform” rating with an $18 price target, while Guggenheim maintained a “buy” rating and a $20 target. The continued bullish coverage supports investor sentiment.
• Neutral Sentiment: Reformation’s earnings call provided additional detail on its growth strategy and outlook as a newly public company. Execution of the store expansion plan and sustained demand will remain key factors for valuation.
• Negative Sentiment: Short interest climbed 150.2% between August 15 and August 31 to 2.2 million shares, or about 3.7% of shares outstanding. Elevated bearish positioning could create volatility and signals that some investors remain cautious despite the strong results.

Reformation Company Profile

Reformation, Inc is a fashion company that designs and sells women’s clothing, footwear and accessories under the Reformation brand. Its product range includes dresses, tops, denim, knitwear, outerwear, swimwear, bridal apparel and related accessories, with collections marketed around contemporary style and more sustainable production practices.

The company sells its products through its e-commerce platform and a network of retail stores, serving customers in the United States and select international markets.