TruGolf (NASDAQ:TRUG – Get Free Report) and Massimo Group (NASDAQ:MAMO – Get Free Report) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, valuation, institutional ownership, earnings, profitability, risk and analyst recommendations.
Institutional and Insider Ownership
3.2% of TruGolf shares are held by institutional investors. 5.8% of TruGolf shares are held by company insiders. Comparatively, 77.6% of Massimo Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Volatility & Risk
TruGolf has a beta of -1.12, suggesting that its stock price is 212% less volatile than the S&P 500. Comparatively, Massimo Group has a beta of 0.33, suggesting that its stock price is 67% less volatile than the S&P 500.
Analyst Ratings
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| TruGolf | 1 | 1 | 1 | 0 | 2.00 |
| Massimo Group | 1 | 0 | 0 | 0 | 1.00 |
Profitability
This table compares TruGolf and Massimo Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| TruGolf | -55.27% | -132.15% | -24.75% |
| Massimo Group | 6.04% | 17.60% | 8.59% |
Valuation and Earnings
This table compares TruGolf and Massimo Group”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| TruGolf | $19.99 million | 0.05 | -$15.23 million | ($10.82) | -0.05 |
| Massimo Group | $65.64 million | 0.61 | $1.51 million | $0.10 | 9.55 |
Massimo Group has higher revenue and earnings than TruGolf. TruGolf is trading at a lower price-to-earnings ratio than Massimo Group, indicating that it is currently the more affordable of the two stocks.
Summary
Massimo Group beats TruGolf on 10 of the 13 factors compared between the two stocks.
About TruGolf
TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.
About Massimo Group
Massimo Group, through its subsidiaries, engages in the manufacturing and sale of utility terrain vehicles, all-terrain vehicles, and pontoon and tritoon boats. The company also offers motorcycles, scooters, golf carts, and go karts and balance bikes, as well as snow equipment. In addition, it provides accessories, including EV chargers, electric coolers, power stations, and portable solar panels. The company sells its products through a network of dealerships, distributors, and chain stores, as well as the e-commerce marketplace. Massimo Group was founded in 2009 and is based in Garland, Texas.
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