Salesforce’s (CRM) Buy Rating Reiterated at Jefferies Financial Group

Jefferies Financial Group reiterated their buy rating on shares of Salesforce (NYSE:CRM) in a report published on Monday morning.

Several other research firms have also recently issued reports on CRM. Stephens restated an “equal weight” rating and set a $289.00 price objective on shares of Salesforce in a report on Friday, September 18th. Cantor Fitzgerald reaffirmed an “overweight” rating and issued a $300.00 target price on shares of Salesforce in a research report on Thursday, September 17th. KeyCorp lowered shares of Salesforce from an “overweight” rating to a “sector weight” rating in a research report on Wednesday, July 8th. UBS Group reaffirmed a “buy” rating on shares of Salesforce in a report on Friday, September 11th. Finally, BMO Capital Markets upped their target price on Salesforce from $250.00 to $285.00 and gave the company an “outperform” rating in a research report on Thursday, September 17th. Three analysts have rated the stock with a Strong Buy rating, thirty have assigned a Buy rating, fourteen have given a Hold rating and three have issued a Sell rating to the company. According to MarketBeat.com, the company has a consensus rating of “Moderate Buy” and an average price target of $275.14.

Salesforce Stock Performance

Shares of Salesforce stock opened at $237.85 on Monday. The stock has a market capitalization of $195.75 billion, a price-to-earnings ratio of 21.76, a PEG ratio of 1.07 and a beta of 1.20. The firm’s fifty day simple moving average is $212.94 and its 200-day simple moving average is $190.04. The company has a debt-to-equity ratio of 1.02, a current ratio of 0.84 and a quick ratio of 0.84. Salesforce has a 12 month low of $146.32 and a 12 month high of $269.11.

Salesforce (NYSE:CRM) last announced its quarterly earnings data on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share (EPS) for the quarter, beating the consensus estimate of $3.27 by $2.63. Salesforce had a net margin of 21.99% and a return on equity of 24.90%. The company had revenue of $11.35 billion for the quarter, compared to analysts’ expectations of $11.33 billion. During the same period in the previous year, the company posted $2.91 EPS. Salesforce’s revenue was up 10.8% compared to the same quarter last year. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. As a group, equities analysts forecast that Salesforce will post 12.82 earnings per share for the current year.

Salesforce Dividend Announcement

The firm also recently disclosed a quarterly dividend, which will be paid on Thursday, October 8th. Investors of record on Thursday, September 17th will be issued a $0.44 dividend. This represents a $1.76 annualized dividend and a yield of 0.7%. The ex-dividend date is Thursday, September 17th. Salesforce’s dividend payout ratio is currently 16.04%.

Insider Transactions at Salesforce

In related news, Director David Blair Kirk bought 4,176 shares of the firm’s stock in a transaction dated Friday, September 18th. The stock was bought at an average cost of $239.33 per share, for a total transaction of $999,442.08. Following the transaction, the director owned 18,748 shares of the company’s stock, valued at $4,486,958.84. This represents a 28.66% increase in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink. Also, Director Craig Conway sold 4,500 shares of the company’s stock in a transaction that occurred on Friday, September 4th. The shares were sold at an average price of $260.61, for a total transaction of $1,172,745.00. Following the completion of the sale, the director directly owned 5,437 shares of the company’s stock, valued at $1,416,936.57. The trade was a 45.29% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. 3.50% of the stock is currently owned by company insiders.

Institutional Inflows and Outflows

Large investors have recently added to or reduced their stakes in the business. Commonwealth Retirement Investments LLC bought a new position in shares of Salesforce in the 4th quarter valued at about $25,000. Gunpowder Capital Management LLC dba Oliver Wealth Management acquired a new position in shares of Salesforce in the fourth quarter valued at about $34,000. Godfrey Financial Associates Inc. acquired a new stake in Salesforce in the 4th quarter worth about $36,000. Abound Financial LLC acquired a new position in shares of Salesforce during the 4th quarter worth approximately $38,000. Finally, Costello Asset Management INC lifted its position in shares of Salesforce by 410.3% during the 1st quarter. Costello Asset Management INC now owns 148 shares of the CRM provider’s stock valued at $28,000 after acquiring an additional 119 shares during the period. Institutional investors and hedge funds own 80.43% of the company’s stock.

More Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: AIforce expands Salesforce’s AI strategy. At Dreamforce 2026, Salesforce introduced AIforce, an open and provider-agnostic AI layer designed to connect governed, agentic AI across customer workflows and partner ecosystems. Integrations with AWS and Google Cloud, along with adoption of Agentforce and Data Cloud 360, support the argument that Salesforce could become an operating backbone for enterprise AI. Can Salesforce’s New AIforce Layer Deepen Its Ecosystem Moat and Monetization Story for CRM?
• Positive Sentiment: Analyst support is improving. Wells Fargo raised its Salesforce price target, citing customer demand for Agentforce and the possibility that approximately $1.5 billion in Agentforce annual recurring revenue can accelerate growth. Other recent commentary argues that Salesforce’s agentic-AI business is scaling faster than its valuation suggests. Wells Fargo Raises Salesforce’s Price Target
• Positive Sentiment: Sector strength and valuation are providing support. Enterprise software stocks rallied even as broader large-cap technology shares weakened, while value- and momentum-oriented screens continued to highlight CRM. Salesforce’s valuation remains more moderate than many high-growth technology companies, which may attract investors seeking established software exposure. Enterprise Software Stocks Rally
• Neutral Sentiment: Investors are also focused on Salesforce’s AI investments. CEO Marc Benioff said the company’s investment in Anthropic was partly a response to being unable to invest in OpenAI, and could ultimately be worth tens of billions. The potential is significant, but returns depend on the broader AI ecosystem and Salesforce’s ability to convert investments into software revenue. Marc Benioff says Salesforce’s investment in Anthropic
• Negative Sentiment: AI disruption remains the principal risk. Critics argue that large installed customer bases can make it difficult for Salesforce to adapt quickly as AI changes enterprise software, while worsening Agentforce unit economics could limit profitability even if usage grows. Investors therefore need evidence that AI adoption will produce durable, high-margin revenue rather than increase costs or cannibalize existing CRM products. Salesforce: AWU Economics Are Worsening

Salesforce Company Profile

Salesforce, Inc is a cloud-based software company that provides customer relationship management (CRM) technology and related enterprise applications. Its platform helps organizations manage sales, customer service, marketing, commerce, data analytics and business operations through subscription-based software and cloud services.

The company’s product portfolio includes Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Data Cloud and the Salesforce Platform. Salesforce also offers Slack for workplace collaboration, Tableau for data visualization and analytics, MuleSoft for application integration, and artificial intelligence capabilities, including its Agentforce platform for building and deploying AI agents.

Founded in 1999, Salesforce is headquartered in San Francisco, California, and serves businesses and organizations across a broad range of industries and geographic markets worldwide.