Shore Capital Group Upgrades ASOS (LON:ASC) to Buy

ASOS (LON:ASC) was upgraded by Shore Capital Group to a “buy” rating in a research note issued to investors on Thursday, MarketBeat Ratings reports. The brokerage currently has a GBX 520 price target on the stock. Shore Capital Group’s price target would indicate a potential upside of 2.36% from the stock’s previous close.

A number of other analysts have also commented on the company. Royal Bank Of Canada boosted their price target on ASOS from GBX 275 to GBX 400 and gave the company a “sector perform” rating in a report on Wednesday, August 5th. Berenberg Bank increased their price objective on ASOS from GBX 600 to GBX 750 and gave the stock a “buy” rating in a report on Thursday. Finally, JPMorgan Chase & Co. lifted their target price on ASOS from GBX 285 to GBX 330 and gave the company a “neutral” rating in a research report on Thursday, July 2nd. Four investment analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the stock. According to data from MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and an average price target of GBX 440.71.

ASOS Price Performance

Shares of LON ASC opened at GBX 508 on Thursday. The company has a fifty day moving average price of GBX 399.29 and a 200 day moving average price of GBX 306.75. The firm has a market cap of £607.82 million, a PE ratio of -2.63, a PEG ratio of -1.26 and a beta of 2.32. The company has a current ratio of 0.95, a quick ratio of 0.39 and a debt-to-equity ratio of 855.63. ASOS has a 1-year low of GBX 206.50 and a 1-year high of GBX 509.

ASOS News Roundup

Here are the key news stories impacting ASOS this week:

• Positive Sentiment: Improving trading outlook: ASOS said gross margin exceeded 50% and gross merchandise value returned to growth in the fourth quarter. Management now expects fiscal 2026 adjusted EBITDA to come in above the midpoint of its £150 million–£180 million guidance range, increasing the prospect of a full-year guidance beat. ASOS Reports Gross Margin Above 50% as GMV Returns to Growth in Fourth Quarter ASOS Sees FY26 Adjusted EBITDA Above Midpoint of Outlook
• Positive Sentiment: Turnaround momentum: Reports described an improving growth rate and a more upbeat outlook, suggesting that cost controls and operational changes may be translating into better profitability. Asos Expects to Beat Full-Year Guidance as Growth Rate Improves ASOS Shares Jump After Trading Update Signals Turnaround
• Positive Sentiment: Favorable analyst actions: Shore Capital upgraded ASOS to “buy,” while Berenberg raised its price target from GBX 600 to GBX 750 and maintained a “buy” rating. ASOS Upgraded by Shore Capital Group to Buy ASOS Price Target Raised to GBX 750
• Neutral Sentiment: Mixed broker view: Deutsche Bank issued a “buy” recommendation, but RBC Capital assigned a more cautious “hold” rating, indicating that analysts remain divided over the pace and durability of the recovery. ASOS Receives a Buy from Deutsche Bank ASOS Receives a Hold from RBC Capital
• Negative Sentiment: Frasers Group reduced its stake: The disposal lowered Frasers’ holding in ASOS to 25.04%, potentially removing some shareholder support and adding an overhang from further selling. Frasers Group Lowers ASOS Stake to 25.04%

About ASOS

ASOS Plc operates as an online fashion retailer in the United Kingdom, the United States, Australia, France, Germany, Spain, Italy, Sweden, the Netherlands, Denmark, Poland, and internationally. It offers womenswear and menswear products. The company sells its products under the ASOS Design, ASOS Edition, ASOS Luxe, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge, HIIT, AsYou, Dark Future, UNRVLLD/SPPLY, Crooked Tongues, Daysocial, Actual, and Weekend Collective brands, as well as through third-party brands.