FitLife Brands (NASDAQ:FTLF) versus Haleon (NYSE:HLN) Financial Review

Haleon (NYSE:HLN) and FitLife Brands (NASDAQ:FTLF) are both consumer staples companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, earnings, analyst recommendations, institutional ownership, valuation, risk and profitability.

Earnings & Valuation

This table compares Haleon and FitLife Brands”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Haleon	$14.54 billion	2.88	$2.20 billion	$0.39	24.35
FitLife Brands	$81.46 million	1.06	$6.33 million	$0.62	14.89

Haleon has higher revenue and earnings than FitLife Brands. FitLife Brands is trading at a lower price-to-earnings ratio than Haleon, indicating that it is currently the more affordable of the two stocks.

Volatility and Risk

Haleon has a beta of 0.14, suggesting that its share price is 86% less volatile than the S&P 500. Comparatively, FitLife Brands has a beta of 0.06, suggesting that its share price is 94% less volatile than the S&P 500.

Profitability

This table compares Haleon and FitLife Brands’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Haleon	N/A	N/A	N/A
FitLife Brands	6.15%	18.10%	7.63%

Analyst Ratings

This is a breakdown of recent ratings and target prices for Haleon and FitLife Brands, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Haleon	1	4	2	2	2.56
FitLife Brands	0	1	1	1	3.00

FitLife Brands has a consensus price target of $18.00, indicating a potential upside of 95.02%. Given FitLife Brands’ stronger consensus rating and higher possible upside, analysts clearly believe FitLife Brands is more favorable than Haleon.

Insider & Institutional Ownership

6.7% of Haleon shares are held by institutional investors. Comparatively, 2.3% of FitLife Brands shares are held by institutional investors. 61.7% of FitLife Brands shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

Haleon beats FitLife Brands on 8 of the 15 factors compared between the two stocks.

About Haleon

Haleon plc, together with its subsidiaries, engages in the research, development, manufacture, and sale of various consumer healthcare products in North America, Europe, the Middle East, Africa, Latin America, and the Asia Pacific. The company provides oral health products, such as toothpastes, mouth washes, and denture care products under the Sensodyne, Polident, Parodontax, Biotene brands; and vitamins, minerals, and supplements under Centrum, Emergen-C, Caltrate brands. It also offers various over-the-counter products comprising nasal drops, and cold, flu, and allergy relief products under Otrivine, Theraflu, and Flonase brands for respiratory issues; anti-inflammatory and pain relief products under Voltaren, Panadol, and Advil brands; and antacids and antihistamine products under TUMS, ENO, and Fenistil brands for digestive health and other issues. The company was formerly known as DRVW 2022 plc and changed its name to Haleon plc in February 2022. Haleon plc was founded in 1715 and is headquartered in Weybridge, the United Kingdom.

About FitLife Brands

FitLife Brands, Inc. provides nutritional supplements for health-conscious consumers in the United States and internationally. The company provides weight loss, sports nutrition, and general health products; sports nutrition products; weight loss and sports nutrition products; sports nutrition and general wellness formulations with an emphasis on natural, vegan, and organic ingredients; and male health and weight loss products, as well as other diet, health, and sports nutrition supplements and related products; and value-oriented sports nutrition and weight loss products. It offers MRC products which includes general health supplements; and natural skincare and beauty products. In addition, it markets its products under the brand names of NDS Nutrition, PMD Sports, SirenLabs, CoreActive, Nutrology, Metis Nutrition, iSatori, BioGenetic Laboratories, Energize, Dr. Tobias, All-Natural Advice, and Maritime Naturals through franchised stores, as well as through retail locations, which include specialty, mass, and online. The company was formerly known as Bond Laboratories, Inc. and changed its name to FitLife Brands, Inc. in September 2013. FitLife Brands, Inc. was incorporated in 2005 and is headquartered in Omaha, Nebraska.