Zumiez (NASDAQ:ZUMZ – Get Free Report) and OneWater Marine (NASDAQ:ONEW – Get Free Report) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, analyst recommendations, valuation, profitability, dividends, earnings and risk.
Valuation & Earnings
This table compares Zumiez and OneWater Marine”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Zumiez | $929.06 million | 0.23 | $13.38 million | $0.72 | 19.60 |
| OneWater Marine | $1.81 billion | 0.09 | -$114.58 million | ($7.46) | -1.26 |
Zumiez has higher earnings, but lower revenue than OneWater Marine. OneWater Marine is trading at a lower price-to-earnings ratio than Zumiez, indicating that it is currently the more affordable of the two stocks.
Insider and Institutional Ownership
95.5% of Zumiez shares are held by institutional investors. Comparatively, 94.3% of OneWater Marine shares are held by institutional investors. 24.3% of Zumiez shares are held by company insiders. Comparatively, 19.5% of OneWater Marine shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
Analyst Ratings
This is a summary of recent recommendations and price targets for Zumiez and OneWater Marine, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Zumiez | 0 | 3 | 0 | 0 | 2.00 |
| OneWater Marine | 1 | 2 | 2 | 0 | 2.20 |
OneWater Marine has a consensus target price of $13.00, suggesting a potential upside of 38.74%. Given OneWater Marine’s stronger consensus rating and higher probable upside, analysts clearly believe OneWater Marine is more favorable than Zumiez.
Volatility & Risk
Zumiez has a beta of 1.05, indicating that its share price is 5% more volatile than the S&P 500. Comparatively, OneWater Marine has a beta of 1.6, indicating that its share price is 60% more volatile than the S&P 500.
Profitability
This table compares Zumiez and OneWater Marine’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Zumiez | 1.36% | 3.71% | 1.78% |
| OneWater Marine | -6.72% | 2.20% | 0.44% |
Summary
Zumiez beats OneWater Marine on 9 of the 14 factors compared between the two stocks.
About Zumiez
Zumiez Inc. operates as a specialty retailer of apparel, footwear, accessories, and hardgoods for young men and women. The company provides hardgoods, including skateboards, snowboards, bindings, components, and other equipment. It operates stores in the United States, Canada, Europe, and Australia under the names of Zumiez, Blue Tomato, and Fast Times. It operates zumiez.com, zumiez.ca, blue-tomato.com, and fasttimes.com.au e-commerce websites. Zumiez Inc. was founded in 1978 and is headquartered in Lynnwood, Washington.
About OneWater Marine
OneWater Marine Inc. operates as a recreational boat retailer in the United States. The company offers new and pre-owned recreational boats and yachts, as well as related marine products, such as parts and accessories. It provides boat repair and maintenance services. In addition, the company arranges boat financing and insurance; and other ancillary services, including indoor and outdoor storage, and marina services. Further, it provides rental of boats and personal watercraft services. OneWater Marine Inc. was founded in 2014 and is headquartered in Buford, Georgia.
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