Madrona Financial Services LLC Makes New Investment in Netflix, Inc. $NFLX

Madrona Financial Services LLC acquired a new stake in shares of Netflix, Inc. (NASDAQ:NFLX) during the third quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The fund acquired 7,763 shares of the Internet television network’s stock, valued at approximately $540,000.

Several other hedge funds and other institutional investors have also made changes to their positions in the company. Clal Insurance Enterprises Holdings Ltd purchased a new position in shares of Netflix during the 2nd quarter worth about $26,000. Sawyer & Company Inc bought a new position in Netflix during the 3rd quarter valued at about $27,000. Compound Global Advisors LLC bought a new position in Netflix during the 2nd quarter valued at about $29,000. Burnham & Co LLC bought a new position in Netflix during the 2nd quarter valued at about $29,000. Finally, Merkkuri Wealth Advisors LLC bought a new position in Netflix during the 1st quarter valued at about $31,000. Hedge funds and other institutional investors own 80.93% of the company’s stock.

Analysts Set New Price Targets

A number of research firms recently weighed in on NFLX. UBS Group set a $90.00 price objective on shares of Netflix in a research report on Wednesday. Wells Fargo & Company lowered Netflix from a “neutral” rating to an “underweight” rating and dropped their target price for the company from $80.00 to $57.00 in a research report on Friday, September 18th. Weiss Ratings cut Netflix from a “hold (c+)” rating to a “hold (c)” rating in a research note on Friday. Stephens assumed coverage on Netflix in a research note on Friday, July 17th. They set an “overweight” rating on the stock. Finally, Itau BBA Securities reduced their price target on Netflix from $151.40 to $96.00 and set an “outperform” rating on the stock in a report on Wednesday, August 5th. Two analysts have rated the stock with a Strong Buy rating, thirty-five have assigned a Buy rating, seventeen have issued a Hold rating and two have assigned a Sell rating to the company’s stock. According to data from MarketBeat, Netflix has a consensus rating of “Moderate Buy” and an average target price of $89.59.

Netflix Trading Down 1.8%

NASDAQ NFLX opened at $65.85 on Friday. The company has a debt-to-equity ratio of 0.43, a quick ratio of 1.14 and a current ratio of 1.07. The company has a market capitalization of $270.40 billion, a price-to-earnings ratio of 19.03, a price-to-earnings-growth ratio of 0.96 and a beta of 1.62. The company’s 50-day simple moving average is $74.27 and its two-hundred day simple moving average is $79.64. Netflix, Inc. has a one year low of $64.10 and a one year high of $116.73.

Netflix (NASDAQ:NFLX) last posted its quarterly earnings results on Tuesday, October 20th. The Internet television network reported $0.87 EPS for the quarter, beating the consensus estimate of $0.82 by $0.05. Netflix had a net margin of 29.69% and a return on equity of 42.69%. The business had revenue of $12.87 billion during the quarter, compared to analyst estimates of $12.87 billion. During the same quarter in the previous year, the business posted $0.59 EPS. The company’s quarterly revenue was up 11.9% compared to the same quarter last year. Equities analysts forecast that Netflix, Inc. will post 3.59 EPS for the current fiscal year.

Insider Activity

In related news, CEO Gregory Peters sold 27,312 shares of Netflix stock in a transaction that occurred on Thursday, August 6th. The shares were sold at an average price of $73.54, for a total transaction of $2,008,524.48. Following the transaction, the chief executive officer directly owned 120,931 shares of the company’s stock, valued at $8,893,265.74. This trade represents a 18.42% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through this link. Also, Director Richard Barton sold 2,160 shares of the business’s stock in a transaction that occurred on Wednesday, August 5th. The stock was sold at an average price of $75.10, for a total transaction of $162,216.00. Following the completion of the transaction, the director directly owned 246 shares of the company’s stock, valued at $18,474.60. This trade represents a 89.78% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last quarter, insiders sold 179,045 shares of company stock valued at $13,132,194. 1.24% of the stock is currently owned by corporate insiders.

More Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix reported third-quarter EPS of $0.87, ahead of the $0.82 consensus estimate, while revenue reached $12.87 billion. Operating margin rose to 34.6%, supporting the argument that the core streaming business remains highly profitable. Can Netflix Stock Hold Margin Gains as Content Spending Keeps Growing?
• Positive Sentiment: Longer-term bulls argue that Netflix’s profitability, systematic share repurchases, local-language content, and continued subscriber retention could create meaningful upside after the sell-off. Bill Ackman has also returned to the stock and expects annualized returns above 20%. Bill Ackman Lost $400 Million on Netflix
• Positive Sentiment: Ark Invest’s Cathie Wood bought 18,000 Netflix shares, signaling that some growth-oriented investors view the two-year-low valuation as an opportunity. Cathie Wood Just Bought Netflix Stock
• Neutral Sentiment: Netflix is reportedly planning layoffs at its Bay Area headquarters. The cuts could reduce costs, but they also raise questions about operating priorities and employee productivity. Netflix Stock Slips as Layoffs Hit Bay Area Headquarters
• Neutral Sentiment: Paramount Skydance’s completed merger highlights intensifying competition for scale and content across the entertainment industry, potentially increasing pressure on Netflix to sustain its content advantage. Could Skydance Be Bigger Than Disney?
• Negative Sentiment: Management reduced its 2026 advertising-revenue outlook to approximately $2.7 billion from about $3 billion. Softer ad growth undermines a major part of Netflix’s expansion thesis and overshadowed the earnings beat. Netflix Cut Its 2026 Ad Forecast by $300 Million
• Negative Sentiment: Disappointing fourth-quarter revenue guidance and decelerating growth have led investors to discount the strong quarterly results. Netflix’s reduced 2026 free-cash-flow outlook is another concern as content spending continues to rise. Netflix Has Lower FCF Guidance
• Negative Sentiment: Several analysts lowered their price targets or ratings after the report. One fair-value estimate fell from $92.62 to $86.24, while UBS, Guggenheim, and Needham adopted more cautious views. Netflix Stock Fair Value Falls After Cautious Q3 Analyst Revisions
• Negative Sentiment: Reports indicate viewing time is declining even though subscribers are staying, suggesting weaker engagement. YouTube and lower-cost streaming alternatives may also be contributing to slower revenue growth. Netflix Is Losing Viewers

Netflix Company Profile

Netflix, Inc (NASDAQ:NFLX) is a global entertainment company that provides subscription-based streaming services. Its platform offers a broad selection of television series, films, documentaries, stand-up specials and other programming, including content produced by Netflix and licensed from third-party studios and creators.

The company also develops and distributes original productions under the Netflix brand and has expanded into additional entertainment offerings, including mobile and cloud-based games in select markets and live programming.