Harley-Davidson (HOG) – Research Analysts’ Recent Ratings Updates

Harley-Davidson (NYSE: HOG) has recently received a number of price target changes and ratings updates:

• 10/26/2026 – Harley-Davidson had its “underweight” rating reaffirmed by Morgan Stanley. They now have a $19.00 price target on the stock.
• 10/23/2026 – Harley-Davidson was upgraded by Weiss Ratings from “hold (c-)” to “hold (c)”.
• 10/10/2026 – Harley-Davidson was upgraded by Wall Street Zen from “sell” to “hold”.
• 10/8/2026 – Harley-Davidson was downgraded by Weiss Ratings from “hold (c)” to “hold (c-)”.
• 10/5/2026 – Harley-Davidson was upgraded by Citigroup from “neutral” to “buy”. They now have a $33.00 price target on the stock, up from $31.00.
• 10/5/2026 – Harley-Davidson was upgraded by Evercore from “underperform” to “outperform”. They now have a $33.00 price target on the stock.
• 9/27/2026 – Harley-Davidson was downgraded by Wall Street Zen from “hold” to “sell”.
• 9/19/2026 – Harley-Davidson was upgraded by Wall Street Zen from “sell” to “hold”.
• 9/8/2026 – Harley-Davidson had its price target raised by Citigroup from $27.00 to $31.00. They now have a “neutral” rating on the stock.
• 9/2/2026 – Harley-Davidson had its price target raised by UBS Group from $26.00 to $28.00. They now have a “neutral” rating on the stock.

Harley-Davidson Dividend Announcement

The company also recently disclosed a quarterly dividend, which was paid on Tuesday, September 29th. Investors of record on Tuesday, September 15th were issued a dividend of $0.1875 per share. The ex-dividend date was Tuesday, September 15th. This represents a $0.75 dividend on an annualized basis and a yield of 2.6%. Harley-Davidson’s payout ratio is currently 46.01%.

Insider Activity

In other Harley-Davidson news, Director Daniel Nova acquired 40,000 shares of the company’s stock in a transaction that occurred on Friday, July 31st. The shares were acquired at an average price of $24.57 per share, with a total value of $982,800.00. Following the purchase, the director owned 47,605 shares of the company’s stock, valued at $1,169,654.85. This represents a 525.97% increase in their position. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. Also, CEO Artie Starrs purchased 10,000 shares of the company’s stock in a transaction dated Monday, August 10th. The shares were acquired at an average cost of $25.89 per share, for a total transaction of $258,900.00. Following the transaction, the chief executive officer owned 25,000 shares of the company’s stock, valued at $647,250. This trade represents a 66.67% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. Over the last quarter, insiders purchased 57,500 shares of company stock worth $1,439,550 and sold 4,667 shares worth $119,423. Company insiders own 0.97% of the company’s stock.

Harley-Davidson, Inc is a Milwaukee-based company that designs, manufactures and sells heavyweight motorcycles. Its product portfolio includes touring, cruiser, standard and adventure-touring motorcycles sold under the Harley-Davidson brand, as well as electric motorcycles offered through its LiveWire business.

The company also provides motorcycle parts, accessories, apparel and related merchandise. Through Harley-Davidson Financial Services, it offers financing and insurance products to motorcycle dealers and retail customers in supported markets.