Harley-Davidson (NYSE:HOG) Price Target Raised to $37.00

Harley-Davidson (NYSE:HOG) had its target price increased by investment analysts at Citigroup from $33.00 to $37.00 in a research report issued on Friday, Benzinga reports. The firm currently has a “buy” rating on the stock. Citigroup‘s price target suggests a potential upside of 19.12% from the company’s current price.

Several other equities research analysts have also recently weighed in on the company. Griffin Securities set a $33.00 price target on Harley-Davidson in a research report on Monday, August 17th. Loop Capital raised shares of Harley-Davidson from a “hold” rating to a “buy” rating and set a $32.00 target price on the stock in a report on Monday, July 20th. Morgan Stanley reissued an “underweight” rating and issued a $19.00 price target on shares of Harley-Davidson in a report on Monday. Bank of America restated a “buy” rating and set a $35.00 price target on shares of Harley-Davidson in a research report on Friday. Finally, Evercore raised shares of Harley-Davidson from an “underperform” rating to an “outperform” rating and set a $33.00 price target on the stock in a report on Monday, October 5th. One analyst has rated the stock with a Strong Buy rating, seven have assigned a Buy rating, four have issued a Hold rating and two have assigned a Sell rating to the company. According to data from MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and an average target price of $29.91.

Harley-Davidson Stock Performance

Shares of HOG stock traded up $0.73 during trading on Friday, reaching $31.06. 3,252,566 shares of the company’s stock traded hands, compared to its average volume of 2,849,511. The firm’s 50-day moving average is $27.14 and its 200 day moving average is $23.91. The company has a market capitalization of $3.23 billion, a P/E ratio of 19.06, a PEG ratio of 8.26 and a beta of 1.30. Harley-Davidson has a 1 year low of $17.09 and a 1 year high of $31.23. The company has a current ratio of 1.90, a quick ratio of 1.70 and a debt-to-equity ratio of 0.36.

Harley-Davidson (NYSE:HOG) last issued its earnings results on Thursday, October 29th. The company reported $0.40 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $0.47 by ($0.07). Harley-Davidson had a net margin of 4.78% and a return on equity of 6.28%. The business had revenue of $1.08 billion for the quarter, compared to the consensus estimate of $1.07 billion. During the same period in the previous year, the firm earned $3.10 EPS. The company’s revenue was down 19.3% compared to the same quarter last year. Equities research analysts expect that Harley-Davidson will post 0.66 EPS for the current year.

Insider Activity at Harley-Davidson

In other news, CAO Gayle Littleton acquired 7,500 shares of the stock in a transaction on Tuesday, August 11th. The stock was acquired at an average price of $26.38 per share, with a total value of $197,850.00. Following the completion of the transaction, the chief accounting officer owned 7,500 shares of the company’s stock, valued at $197,850. This represents a ∞ increase in their position. The purchase was disclosed in a filing with the SEC, which can be accessed through this hyperlink. Also, CEO Artie Starrs bought 10,000 shares of the stock in a transaction dated Monday, August 10th. The shares were acquired at an average price of $25.89 per share, with a total value of $258,900.00. Following the completion of the acquisition, the chief executive officer directly owned 25,000 shares of the company’s stock, valued at approximately $647,250. The trade was a 66.67% increase in their position. The SEC filing for this purchase provides additional information. Insiders have sold 4,667 shares of company stock worth $119,423 over the last 90 days. 0.97% of the stock is owned by company insiders.

Institutional Investors Weigh In On Harley-Davidson

A number of institutional investors have recently made changes to their positions in HOG. VIRGINIA RETIREMENT SYSTEMS ET Al increased its position in Harley-Davidson by 4.0% during the third quarter. VIRGINIA RETIREMENT SYSTEMS ET Al now owns 122,400 shares of the company’s stock valued at $2,990,000 after acquiring an additional 4,700 shares during the last quarter. Roman Butler Fullerton & Co. bought a new stake in shares of Harley-Davidson in the 3rd quarter worth about $235,000. RWC Asset Management LLP bought a new stake in shares of Harley-Davidson in the 3rd quarter worth about $19,292,000. Root Financial Partners LLC bought a new stake in shares of Harley-Davidson in the 3rd quarter worth about $37,000. Finally, Nisa Investment Advisors LLC boosted its stake in shares of Harley-Davidson by 3.4% during the 3rd quarter. Nisa Investment Advisors LLC now owns 96,976 shares of the company’s stock worth $2,369,000 after purchasing an additional 3,208 shares during the period. Hedge funds and other institutional investors own 85.10% of the company’s stock.

Key Stories Impacting Harley-Davidson

Here are the key news stories impacting Harley-Davidson this week:

• Positive Sentiment: Raised 2026 guidance and stronger retail demand: Harley-Davidson lifted its full-year HDMC and HDFS outlook for the second time this year. North American motorcycle retail sales rose 9% year over year, global retail sales increased 5%, and dealer inventory fell 26%, suggesting healthier demand and inventory discipline. Harley-Davidson Reports Third Quarter Financial Results And Raises HDMC and HDFS Guidance
• Positive Sentiment: Improved operating indicators and shareholder returns: HDMC gross margin expanded to 28.1%, while the company returned $110 million to shareholders through repurchases and dividends. Full-year motorcycle retail sales and wholesale shipments are now projected at 135,500 to 139,000 units. Harley-Davidson Reports $43 Million Q3 Net Income and Raises 2026 Guidance
• Positive Sentiment: Bullish options activity: Traders purchased 3,586 call options, about 225% above the average volume, indicating increased near-term speculative interest in HOG.
• Neutral Sentiment: Board changes: Harley-Davidson appointed two new independent directors, a governance development whose effect on the stock is uncertain. Harley-Davidson Announces Board Appointments
• Negative Sentiment: Sharp earnings deterioration and missed estimates: Third-quarter diluted EPS was $0.40, below the roughly $0.44-$0.47 consensus, while net income fell to about $43 million from $377 million a year earlier. HDMC revenue declined 10% to $964 million, and shipments fell 8% to 33,616 units. Harley-Davidson Lifts 2026 Outlook Despite Earnings Miss
• Negative Sentiment: Wells Fargo remains bearish: The firm raised its price target from $20 to $25 but maintained an “underweight” rating, implying substantial downside from the current trading level.

About Harley-Davidson

Harley-Davidson, Inc is a Milwaukee-based company that designs, manufactures and sells heavyweight motorcycles. Its product portfolio includes touring, cruiser, standard and adventure-touring motorcycles sold under the Harley-Davidson brand, as well as electric motorcycles offered through its LiveWire business.

The company also provides motorcycle parts, accessories, apparel and related merchandise. Through Harley-Davidson Financial Services, it offers financing and insurance products to motorcycle dealers and retail customers in supported markets.