Traeger (COOK) versus Its Competitors Head-To-Head Review

Traeger (NYSE:COOK) is one of 150 public companies in the “Household Durables” industry, but how does it weigh in compared to its rivals? We will compare Traeger to related businesses based on the strength of its dividends, profitability, analyst recommendations, institutional ownership, valuation, earnings and risk.

Analyst Recommendations

This is a summary of current ratings and recommmendations for Traeger and its rivals, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Traeger	1	5	1	0	2.00
Traeger Competitors	1810	7438	8160	316	2.39

Traeger presently has a consensus target price of $49.33, indicating a potential downside of 2.27%. As a group, “Household Durables” companies have a potential upside of 39.73%. Given Traeger’s rivals stronger consensus rating and higher probable upside, analysts clearly believe Traeger has less favorable growth aspects than its rivals.

Risk and Volatility

Traeger has a beta of 1.99, meaning that its stock price is 99% more volatile than the S&P 500. Comparatively, Traeger’s rivals have a beta of 1.77, meaning that their average stock price is 77% more volatile than the S&P 500.

Profitability

This table compares Traeger and its rivals’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Traeger	-23.23%	-13.76%	-3.59%
Traeger Competitors	-2.74%	-17.12%	1.18%

Insider and Institutional Ownership

46.8% of Traeger shares are held by institutional investors. Comparatively, 53.6% of shares of all “Household Durables” companies are held by institutional investors. 16.2% of Traeger shares are held by insiders. Comparatively, 18.3% of shares of all “Household Durables” companies are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Earnings and Valuation

This table compares Traeger and its rivals top-line revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Traeger	$559.52 million	-$115.18 million	-1.20
Traeger Competitors	$5.33 billion	$313.99 million	9.51

Traeger’s rivals have higher revenue and earnings than Traeger. Traeger is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Summary

Traeger rivals beat Traeger on 11 of the 13 factors compared.

About Traeger

Traeger, Inc., together with its subsidiaries, designs, sources, sells, and supports wood pellet fueled barbecue grills for retailers, distributors, and direct to consumers in the United States. Its wood pellet grills are internet of things devices that allow owners to program, monitor, and control their grill through its Traeger app. The company also produces a library of digital content, including instructional recipes and videos that demonstrate tips, tricks, and cooking techniques that empower Traeger owners to progress their cooking skills; and short- and long-form branded content highlighting stories, community members, and lifestyle content from the Traegerhood. In addition, it provides wood pellets that are used to fire the grills; rubs, spices, and sauces; accessories, such as pop-and-lock accessory rail covers, drip trays, bucket liners, storage bins, and shelves; tools to aid in meal prep, cooking, and cleanup, including pellet storage systems, cleaning solutions, barbecue tools, and MEATER smart thermometer; replacement parts; and apparel and merchandise, including t-shirts, hooded sweatshirts, and baseball hats. Traeger, Inc. was founded in 1987 and is headquartered in Salt Lake City, Utah.