Planet Fitness (NYSE:PLNT) Given New $70.00 Price Target at Royal Bank Of Canada

Planet Fitness (NYSE:PLNT) had its price target raised by equities research analysts at Royal Bank Of Canada from $60.00 to $70.00 in a note issued to investors on Friday, Benzinga reports. The brokerage currently has an “outperform” rating on the stock. Royal Bank Of Canada‘s target price would indicate a potential upside of 15.12% from the company’s current price.

Several other brokerages have also recently commented on PLNT. Canaccord Genuity Group boosted their price target on Planet Fitness from $80.00 to $82.00 and gave the company a “buy” rating in a research note on Monday, July 20th. Weiss Ratings restated a “sell (d+)” rating on shares of Planet Fitness in a report on Monday, September 14th. Deutsche Bank Aktiengesellschaft reaffirmed a “hold” rating and set a $55.00 price objective on shares of Planet Fitness in a research report on Wednesday, July 22nd. Zacks Research upgraded shares of Planet Fitness from a “strong sell” rating to a “hold” rating in a research note on Friday, July 10th. Finally, Jefferies Financial Group set a $106.00 target price on shares of Planet Fitness in a research report on Thursday, August 6th. One equities research analyst has rated the stock with a Strong Buy rating, eleven have assigned a Buy rating, nine have issued a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat, Planet Fitness presently has an average rating of “Moderate Buy” and a consensus target price of $71.29.

Planet Fitness Stock Performance

Shares of NYSE:PLNT traded up $0.73 during midday trading on Friday, hitting $60.80. 782,583 shares of the stock were exchanged, compared to its average volume of 2,122,831. Planet Fitness has a 52-week low of $37.03 and a 52-week high of $114.26. The business’s fifty day simple moving average is $49.05 and its two-hundred day simple moving average is $61.52. The company has a market capitalization of $4.59 billion, a PE ratio of 20.62, a P/E/G ratio of 1.23 and a beta of 1.02.

Planet Fitness (NYSE:PLNT) last issued its earnings results on Thursday, November 5th. The company reported $0.83 EPS for the quarter, beating analysts’ consensus estimates of $0.81 by $0.02. Planet Fitness had a negative return on equity of 59.46% and a net margin of 16.88%. The firm had revenue of $359.98 million for the quarter, compared to the consensus estimate of $348.34 million. During the same quarter in the previous year, the company posted $0.80 earnings per share. The business’s quarterly revenue was up 9.0% compared to the same quarter last year. As a group, equities analysts anticipate that Planet Fitness will post 3.22 EPS for the current year.

Insiders Place Their Bets

In other news, Director Stephen Spinelli, Jr. acquired 10,000 shares of Planet Fitness stock in a transaction dated Monday, August 10th. The stock was acquired at an average cost of $49.28 per share, for a total transaction of $492,800.00. Following the completion of the purchase, the director owned 45,516 shares of the company’s stock, valued at $2,243,028.48. This represents a 28.16% increase in their ownership of the stock. The acquisition was disclosed in a filing with the SEC, which is accessible through this link. Also, COO William Bode sold 7,000 shares of the business’s stock in a transaction on Monday, September 14th. The stock was sold at an average price of $51.22, for a total transaction of $358,540.00. Following the transaction, the chief operating officer directly owned 32,939 shares of the company’s stock, valued at approximately $1,687,135.58. This represents a 17.53% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders own 0.90% of the company’s stock.

Institutional Trading of Planet Fitness

Hedge funds have recently modified their holdings of the company. Versant Capital Management Inc raised its position in Planet Fitness by 285.9% in the second quarter. Versant Capital Management Inc now owns 494 shares of the company’s stock worth $26,000 after purchasing an additional 366 shares in the last quarter. Fortitude Family Office LLC bought a new position in shares of Planet Fitness in the third quarter worth about $32,000. Mather Group LLC. lifted its holdings in Planet Fitness by 163.3% during the 3rd quarter. Mather Group LLC. now owns 790 shares of the company’s stock worth $33,000 after buying an additional 490 shares in the last quarter. Root Financial Partners LLC acquired a new stake in Planet Fitness in the third quarter worth about $36,000. Finally, Jacobi Capital Management LLC bought a new stake in shares of Planet Fitness during the third quarter worth approximately $52,000. Institutional investors own 95.53% of the company’s stock.

Key Stories Impacting Planet Fitness

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Planet Fitness reported third-quarter earnings of $0.83 per share, above the $0.81 consensus, and revenue of about $360 million, ahead of estimates and up 9% year over year. The company also raised its 2026 forecast. Planet Fitness Raises 2026 Forecast After Q3 Earnings Beat
• Positive Sentiment: The board authorized a new $500 million share repurchase program; Planet Fitness also repurchased and retired $50 million of stock during the quarter. Buybacks can support per-share results and signal confidence in the business. Third Quarter 2026 Results
• Positive Sentiment: Wells Fargo raised its price target from $65 to $75 and maintained an “overweight” rating. Wells Fargo recommendations KeyCorp also lifted its target from $65 to $68 and kept an “overweight” rating. KeyCorp recommendations
• Positive Sentiment: Management plans to raise regional Black Card prices in the second quarter of 2027, which could improve membership revenue if customers remain engaged. Three takeaways for long-term investors
• Neutral Sentiment: System-wide same-club sales increased 1.5%. The company is also reviewing its domestic corporate-owned clubs and plans to sell a portion; the financial impact will depend on the terms and use of proceeds. Third Quarter 2026 Results

About Planet Fitness

Planet Fitness, Inc (NYSE: PLNT) is a franchised fitness-center company that operates under the Planet Fitness brand. The company follows a “high-value, low-price” model designed to make gym memberships accessible to a broad range of consumers. Its clubs offer cardiovascular and strength-training equipment, group and individual exercise areas, and a welcoming environment known as the “Judgement Free Zone.”

Planet Fitness generates revenue primarily through membership dues, franchise royalties and fees, and sales of merchandise and other services.