Contrasting Fluent (FLNT) & Its Peers

Fluent (NASDAQ:FLNT) is one of 257 public companies in the “Media” industry, but how does it compare to its competitors? We will compare Fluent to related businesses based on the strength of its valuation, dividends, earnings, risk, analyst recommendations, institutional ownership and profitability.

Risk and Volatility

Fluent has a beta of 0.67, suggesting that its stock price is 33% less volatile than the S&P 500. Comparatively, Fluent’s competitors have a beta of 0.96, suggesting that their average stock price is 4% less volatile than the S&P 500.

Earnings and Valuation

This table compares Fluent and its competitors top-line revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Fluent	$208.76 million	-$27.17 million	-4.99
Fluent Competitors	$2.97 billion	$35.12 million	6.59

Fluent’s competitors have higher revenue and earnings than Fluent. Fluent is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Institutional & Insider Ownership

23.3% of Fluent shares are owned by institutional investors. Comparatively, 37.7% of shares of all “Media” companies are owned by institutional investors. 38.4% of Fluent shares are owned by company insiders. Comparatively, 17.6% of shares of all “Media” companies are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Profitability

This table compares Fluent and its competitors’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Fluent	-11.48%	-155.09%	-30.36%
Fluent Competitors	-18.57%	-47.83%	-4.78%

Analyst Recommendations

This is a breakdown of current ratings and target prices for Fluent and its competitors, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Fluent	0	1	1	0	2.50
Fluent Competitors	2324	6913	10761	489	2.46

Fluent currently has a consensus price target of $5.00, indicating a potential upside of 30.21%. As a group, “Media” companies have a potential upside of 26.78%. Given Fluent’s stronger consensus rating and higher probable upside, equities analysts plainly believe Fluent is more favorable than its competitors.

Summary

Fluent competitors beat Fluent on 9 of the 13 factors compared.

About Fluent

Fluent, Inc. provides data-driven digital marketing services in the United States and internationally. The company operates through Fluent and All Other segments. It offers customer acquisition services by operating digital marketing campaigns, through which the company connects its advertiser clients with consumers. The company also delivers data and performance-based marketing executions to various consumer brands, direct marketers, and agencies across a range of industries, including financial products and services, media and entertainment, health and life sciences, retail and consumer, and staffing and recruitment. Fluent, Inc. was founded in 2010 and is headquartered in New York, New York.