Inspirato (NASDAQ:ISPO – Get Free Report) and Krispy Kreme (NASDAQ:DNUT – Get Free Report) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, earnings, profitability, dividends, risk, institutional ownership and analyst recommendations.
Institutional & Insider Ownership
39.5% of Inspirato shares are held by institutional investors. Comparatively, 81.7% of Krispy Kreme shares are held by institutional investors. 50.0% of Inspirato shares are held by company insiders. Comparatively, 1.6% of Krispy Kreme shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Valuation & Earnings
This table compares Inspirato and Krispy Kreme”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Inspirato | $247.65 million | 0.22 | -$5.39 million | ($0.87) | -4.90 |
| Krispy Kreme | $1.42 billion | 0.46 | -$515.77 million | ($0.53) | -7.03 |
Inspirato has higher earnings, but lower revenue than Krispy Kreme. Krispy Kreme is trading at a lower price-to-earnings ratio than Inspirato, indicating that it is currently the more affordable of the two stocks.
Risk and Volatility
Inspirato has a beta of -0.03, meaning that its share price is 103% less volatile than the S&P 500. Comparatively, Krispy Kreme has a beta of 1.29, meaning that its share price is 29% more volatile than the S&P 500.
Profitability
This table compares Inspirato and Krispy Kreme’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Inspirato | -4.24% | N/A | -4.10% |
| Krispy Kreme | -5.94% | -0.28% | -0.07% |
Analyst Recommendations
This is a breakdown of recent ratings for Inspirato and Krispy Kreme, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Inspirato | 1 | 0 | 0 | 0 | 1.00 |
| Krispy Kreme | 2 | 2 | 1 | 0 | 1.80 |
Krispy Kreme has a consensus target price of $4.45, indicating a potential upside of 19.50%. Given Krispy Kreme’s stronger consensus rating and higher possible upside, analysts plainly believe Krispy Kreme is more favorable than Inspirato.
Summary
Krispy Kreme beats Inspirato on 9 of the 14 factors compared between the two stocks.
About Inspirato
Inspirato Inc. is a luxury travel company that provides access to high-end vacation homes, hotels, resorts and curated travel experiences. Through its membership-based platform, the company helps travelers arrange stays in professionally managed residences and luxury hospitality properties in destinations around the world. Inspirato’s offerings have included subscription and club membership programs, including access to a portfolio of vacation accommodations, personalized trip planning and related travel services.
About Krispy Kreme
Krispy Kreme, Inc. is a U.S.-based doughnut and coffee company best known for its Original Glazed doughnuts. Its offerings also include other doughnut varieties, baked goods, coffee, and additional beverages. Founded in Winston-Salem, North Carolina, in 1937, the company has grown from a single doughnut shop into an international business. It serves customers through company-operated shops, franchised locations, and arrangements that make its products available at retail and other points of sale.
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