Weekly Analysts’ Ratings Updates for Zebra Technologies (ZBRA)

Several brokerages have updated their recommendations and price targets on shares of Zebra Technologies (NASDAQ: ZBRA) in the last few weeks:

• 11/11/2026 – Zebra Technologies is now covered by Jefferies Financial Group. They set a “buy” rating and a $382.00 price target on the stock.
• 11/10/2026 – Zebra Technologies was downgraded by Wall Street Zen from “strong-buy” to “buy”.
• 11/4/2026 – Zebra Technologies had its price target lowered by Citigroup from $400.00 to $398.00. They now have a “neutral” rating on the stock.
• 11/4/2026 – Zebra Technologies had its price target raised by Barclays from $416.00 to $432.00. They now have an “overweight” rating on the stock.
• 11/4/2026 – Zebra Technologies had its price target lowered by BNP Paribas Exane from $460.00 to $455.00. They now have an “outperform” rating on the stock.
• 11/4/2026 – Zebra Technologies was upgraded by Cfra from “hold” to “buy”.
• 11/4/2026 – Zebra Technologies had its price target raised by Morgan Stanley from $360.00 to $380.00. They now have an “equal weight” rating on the stock.
• 11/2/2026 – Zebra Technologies was upgraded by Wall Street Zen from “buy” to “strong-buy”.
• 10/25/2026 – Zebra Technologies was downgraded by Wall Street Zen from “strong-buy” to “buy”.
• 10/17/2026 – Zebra Technologies was upgraded by Wall Street Zen from “buy” to “strong-buy”.
• 10/13/2026 – Zebra Technologies was upgraded by Weiss Ratings from “hold (c)” to “hold (c+)”.
• 10/12/2026 – Zebra Technologies had its “buy” rating reaffirmed by Citigroup.
• 10/12/2026 – Zebra Technologies had its price target raised by Citigroup from $396.00 to $400.00. They now have a “neutral” rating on the stock.
• 10/12/2026 – Zebra Technologies had its price target raised by Barclays from $410.00 to $416.00. They now have an “overweight” rating on the stock.
• 10/5/2026 – Zebra Technologies had its price target raised by Truist Financial from $355.00 to $378.00. They now have a “hold” rating on the stock.
• 10/5/2026 – Zebra Technologies was downgraded by Zacks Research from “strong-buy” to “hold”.
• 9/15/2026 – Zebra Technologies had its price target raised by Needham & Company LLC from $410.00 to $435.00. They now have a “buy” rating on the stock.

Zebra Technologies Stock Up 1.9%

ZBRA stock opened at $327.44 on Thursday. The stock’s fifty day simple moving average is $363.04 and its two-hundred day simple moving average is $283.61. The company has a current ratio of 0.57, a quick ratio of 0.36 and a debt-to-equity ratio of 0.14. Zebra Technologies Corporation has a 1-year low of $199.05 and a 1-year high of $392.78. The stock has a market cap of $15.60 billion, a P/E ratio of 26.43 and a beta of 1.61.

Zebra Technologies (NASDAQ:ZBRA) last announced its earnings results on Tuesday, November 3rd. The industrial products company reported $4.95 earnings per share (EPS) for the quarter, beating the consensus estimate of $4.89 by $0.06. The firm had revenue of $1.61 billion during the quarter, compared to analyst estimates of $1.57 billion. Zebra Technologies had a return on equity of 23.94% and a net margin of 9.80%. The business’s revenue was up 22.3% compared to the same quarter last year. During the same period last year, the firm posted $3.88 EPS. Analysts expect that Zebra Technologies Corporation will post 18.16 EPS for the current year.

Zebra Technologies provides digital solutions that help organizations identify, track and manage assets, people and transactions. Its products include barcode and label printers, mobile computers, barcode scanners, RFID readers and machine-vision systems, along with software and services that connect these tools to business operations. The company serves customers in industries including retail, manufacturing, transportation and logistics, healthcare and government. Its technology supports tasks such as inventory management, order fulfillment, asset tracking and frontline workforce operations across global markets.