Harte Hanks (NASDAQ:HHS) Stock Jumps 2% – Time to Buy?

Harte Hanks, Inc. (NASDAQ:HHS) shares shot up 2% on Thursday. The stock traded as high as $4.04 and last traded at $4.03. 12,448 shares were traded during mid-day trading, a decline of 75% from the average daily volume of 49,618 shares. The stock had previously closed at $3.95.

Analyst Upgrades and Downgrades

Separately, Weiss Ratings raised Harte Hanks from a “sell (e+)” rating to a “sell (d-)” rating in a research report on Friday, August 28th. One research analyst has rated the stock with a Sell rating. Based on data from MarketBeat.com, the company has an average rating of “Sell”.

Harte Hanks Price Performance

The firm has a 50-day simple moving average of $4.27 and a 200 day simple moving average of $3.13. The company has a market capitalization of $30.02 million, a PE ratio of -5.30 and a beta of 0.24.

Harte Hanks (NASDAQ:HHS) last posted its earnings results on Friday, August 14th. The business services provider reported ($0.67) earnings per share (EPS) for the quarter. The company had revenue of $37.98 million during the quarter. Harte Hanks had a negative net margin of 3.70% and a negative return on equity of 30.14%.

Institutional Inflows and Outflows

An institutional investor recently bought a new position in Harte Hanks stock. Raffles Associates LP bought a new stake in Harte Hanks, Inc. (NASDAQ:HHS) in the 2nd quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The institutional investor bought 87,757 shares of the business services provider’s stock, valued at approximately $190,000. Raffles Associates LP owned 1.18% of Harte Hanks at the end of the most recent quarter. 33.75% of the stock is currently owned by hedge funds and other institutional investors.

Harte Hanks Company Profile

Harte Hanks, Inc. is a customer experience and marketing services company that helps businesses attract, engage and retain customers. Its services are designed to support the customer lifecycle, from audience identification and campaign planning to execution, measurement and ongoing engagement. The company provides data-driven marketing, customer relationship management, digital marketing, direct marketing, analytics and customer care services. Its capabilities may include campaign strategy, creative development, marketing automation, database and customer insights, contact center support, and multichannel communications delivered through digital, email, direct mail and other channels.