Comparing Fortune Brands Innovations (NYSE:FBIN) & Northann (NYSE:NCL)

Fortune Brands Innovations (NYSE:FBIN) and Northann (NYSE:NCL) are both industrials companies, but which is the better stock? We will compare the two companies based on the strength of their risk, valuation, dividends, analyst recommendations, profitability, institutional ownership and earnings.

Analyst Ratings

This is a summary of recent ratings and recommmendations for Fortune Brands Innovations and Northann, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Fortune Brands Innovations	1	9	6	1	2.41
Northann	0	0	0	0	0.00

Fortune Brands Innovations presently has a consensus price target of $55.71, indicating a potential upside of 22.85%. Given Fortune Brands Innovations’ stronger consensus rating and higher possible upside, research analysts clearly believe Fortune Brands Innovations is more favorable than Northann.

Volatility and Risk

Fortune Brands Innovations has a beta of 1.31, suggesting that its share price is 31% more volatile than the S&P 500. Comparatively, Northann has a beta of 0.9, suggesting that its share price is 10% less volatile than the S&P 500.

Earnings & Valuation

This table compares Fortune Brands Innovations and Northann”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Fortune Brands Innovations	$4.39 billion	1.23	$298.80 million	$1.23	36.87
Northann	$15.13 million	0.56	-$7.13 million	($0.29)	-0.55

Fortune Brands Innovations has higher revenue and earnings than Northann. Northann is trading at a lower price-to-earnings ratio than Fortune Brands Innovations, indicating that it is currently the more affordable of the two stocks.

Insider & Institutional Ownership

87.6% of Fortune Brands Innovations shares are owned by institutional investors. Comparatively, 0.3% of Northann shares are owned by institutional investors. 3.3% of Fortune Brands Innovations shares are owned by company insiders. Comparatively, 8.2% of Northann shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Profitability

This table compares Fortune Brands Innovations and Northann’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Fortune Brands Innovations	3.39%	19.50%	7.09%
Northann	-26.58%	-456.34%	-30.35%

Summary

Fortune Brands Innovations beats Northann on 14 of the 15 factors compared between the two stocks.

About Fortune Brands Innovations

Fortune Brands Innovations, Inc. provides home and security products for residential home repair, remodeling, new construction, and security applications in the United States and internationally. The company operates through three segments: Water, Outdoors, and Security. The Water segment manufactures or assembles, and sells faucets, accessories, kitchen sinks, and waste disposals under the Moen, ROHL, Riobel, Victoria+Albert, Perrin & Rowe, Aqualisa, Shaws, Emtek, and Schaub brands. The Outdoors segment manufactures and sells fiberglass and steel entry door systems under the Therma-Tru brand; storm, screen, and security doors under the Larson brand; composite decking, railing, and cladding under the Fiberon brand; and urethane millwork under the Fypon brand. The Security segment manufactures, sources, and distributes locks, safety and security devices, and electronic security products under the Master Lock, American Lock, Yale, and August brands; and fire-resistant safes, security containers, and commercial cabinets under the SentrySafe brand. The company sells its products through various sales channels, including kitchen and bath dealers, wholesalers oriented toward builders or professional remodelers, industrial and locksmith distributors, do-it-yourself remodeling-oriented home centers, showrooms, e-commerce, and other retail outlets. Fortune Brands Innovations, Inc. was incorporated in 1988 and is headquartered in Deerfield, Illinois.

About Northann

Northann Corp. engages in the manufacture, wholesale, and retail of the 3D printed vinyl flooring panels and other decorative panels in North America, Europe, and internationally. The company offers its products under the Benchwick brand name. Northann Corp. was founded in 2013 and is based in Elk Grove, California.