Insider Buying: Baozun (NASDAQ:BZUN) Insider Purchases $38,475.00 in Stock

Baozun Inc. (NASDAQ:BZUN) insider Junhua Wu purchased 13,500 shares of Baozun stock in a transaction dated Wednesday, September 2nd. The shares were purchased at an average cost of $2.85 per share, for a total transaction of $38,475.00. Following the transaction, the insider owned 267,270 shares in the company, valued at approximately $761,719.50. This trade represents a 5.32% increase in their position. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink.

Junhua Wu also recently made the following trade(s):

• On Wednesday, June 24th, Junhua Wu acquired 29,000 shares of Baozun stock. The stock was acquired at an average price of $2.85 per share, for a total transaction of $82,650.00.
• On Wednesday, June 17th, Junhua Wu acquired 18,500 shares of Baozun stock. The stock was acquired at an average price of $2.84 per share, with a total value of $52,540.00.
• On Thursday, June 11th, Junhua Wu bought 18,000 shares of Baozun stock. The shares were acquired at an average cost of $2.69 per share, with a total value of $48,420.00.

Baozun Price Performance

NASDAQ:BZUN opened at $2.87 on Monday. Baozun Inc. has a 52 week low of $2.07 and a 52 week high of $4.88. The stock’s fifty day moving average is $2.81 and its two-hundred day moving average is $2.67. The company has a market capitalization of $166.78 million, a P/E ratio of -8.70 and a beta of 0.51.

Baozun (NASDAQ:BZUN) last released its quarterly earnings results on Friday, August 14th. The technology company reported $0.19 earnings per share for the quarter. The business had revenue of $403.74 million during the quarter. Baozun had a positive return on equity of 2.55% and a negative net margin of 1.26%.

Wall Street Analyst Weigh In

A number of brokerages have weighed in on BZUN. Citigroup reiterated a “buy” rating on shares of Baozun in a research report on Thursday, August 27th. Weiss Ratings restated a “sell (d-)” rating on shares of Baozun in a report on Friday, July 17th. CLSA raised shares of Baozun from a “hold” rating to an “outperform” rating and increased their price objective for the stock from $3.20 to $3.80 in a research report on Friday, August 28th. Finally, Wall Street Zen downgraded shares of Baozun from a “strong-buy” rating to a “buy” rating in a report on Saturday, August 8th. Two equities research analysts have rated the stock with a Buy rating, one has given a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat.com, Baozun presently has an average rating of “Hold” and a consensus target price of $3.80.

Hedge Funds Weigh In On Baozun

A number of hedge funds and other institutional investors have recently bought and sold shares of the company. Cetera Investment Advisers increased its position in shares of Baozun by 23.6% during the first quarter. Cetera Investment Advisers now owns 38,238 shares of the technology company’s stock worth $91,000 after acquiring an additional 7,289 shares during the period. Qube Research & Technologies Ltd grew its stake in Baozun by 4.9% during the 3rd quarter. Qube Research & Technologies Ltd now owns 156,254 shares of the technology company’s stock worth $633,000 after purchasing an additional 7,304 shares in the last quarter. JPMorgan Chase & Co. increased its holdings in Baozun by 6.0% during the 2nd quarter. JPMorgan Chase & Co. now owns 171,051 shares of the technology company’s stock worth $428,000 after purchasing an additional 9,627 shares during the period. BNP Paribas Financial Markets raised its position in Baozun by 51.8% in the 2nd quarter. BNP Paribas Financial Markets now owns 31,043 shares of the technology company’s stock valued at $78,000 after purchasing an additional 10,594 shares in the last quarter. Finally, Dimensional Fund Advisors LP boosted its stake in shares of Baozun by 2.0% in the 3rd quarter. Dimensional Fund Advisors LP now owns 603,016 shares of the technology company’s stock valued at $2,442,000 after buying an additional 11,593 shares during the period. 47.29% of the stock is currently owned by hedge funds and other institutional investors.

Baozun Company Profile

Baozun Inc is a leading pure-play e-commerce solutions provider based in Shanghai, China. The company specializes in helping global and domestic brands establish and manage their online stores across major Chinese platforms, including Tmall, JD.com, and WeChat. By offering a one-stop service model, Baozun enables brand owners to outsource the complexities of digital retail operations and focus on product development and customer engagement.

The company’s suite of services encompasses store design and setup, digital marketing and promotion, technology integration, order fulfillment, warehousing and logistics, customer care, and data analytics.