eBay (NASDAQ:EBAY) Given New $100.00 Price Target at Wedbush

eBay (NASDAQ:EBAY) had its target price hoisted by Wedbush from $95.00 to $100.00 in a research note released on Friday morning, MarketBeat reports. The firm currently has a neutral rating on the e-commerce company’s stock.

Other equities analysts have also issued research reports about the company. Wall Street Zen lowered eBay from a “buy” rating to a “hold” rating in a research report on Saturday, February 7th. President Capital reduced their price target on shares of eBay from $103.00 to $94.00 and set a “buy” rating for the company in a research note on Friday, December 19th. Evercore boosted their price objective on shares of eBay from $93.00 to $94.00 in a report on Thursday. Sanford C. Bernstein restated an “outperform” rating on shares of eBay in a report on Thursday. Finally, Citizens Jmp reaffirmed a “market outperform” rating and issued a $115.00 target price on shares of eBay in a research report on Wednesday, January 28th. Fourteen equities research analysts have rated the stock with a Buy rating, eighteen have issued a Hold rating and one has assigned a Sell rating to the company’s stock. According to data from MarketBeat, eBay presently has a consensus rating of “Hold” and an average target price of $96.84.

eBay Price Performance

Shares of NASDAQ EBAY opened at $88.07 on Friday. eBay has a twelve month low of $58.71 and a twelve month high of $101.15. The firm has a market cap of $39.81 billion, a P/E ratio of 20.25, a PEG ratio of 1.98 and a beta of 1.38. The company has a 50 day moving average of $88.30 and a 200 day moving average of $89.30. The company has a quick ratio of 0.92, a current ratio of 0.92 and a debt-to-equity ratio of 1.06.

eBay (NASDAQ:EBAY) last issued its earnings results on Wednesday, February 18th. The e-commerce company reported $1.41 EPS for the quarter, beating the consensus estimate of $1.35 by $0.06. The business had revenue of $2.97 billion for the quarter, compared to the consensus estimate of $2.87 billion. eBay had a return on equity of 42.62% and a net margin of 18.30%.The company’s revenue was up 15.0% compared to the same quarter last year. During the same period last year, the business posted $1.25 EPS. eBay has set its Q1 2026 guidance at 1.530-1.590 EPS. As a group, research analysts expect that eBay will post 3.86 EPS for the current fiscal year.

eBay Increases Dividend

The firm also recently declared a quarterly dividend, which will be paid on Friday, March 20th. Shareholders of record on Friday, March 6th will be given a $0.31 dividend. The ex-dividend date is Friday, March 6th. This is a boost from eBay’s previous quarterly dividend of $0.29. This represents a $1.24 annualized dividend and a yield of 1.4%. eBay’s payout ratio is 25.22%.

Insider Buying and Selling at eBay

In other news, SVP Mazen Rawashdeh sold 1,920 shares of the business’s stock in a transaction on Wednesday, December 17th. The shares were sold at an average price of $81.90, for a total transaction of $157,248.00. Following the completion of the sale, the senior vice president owned 5,746 shares of the company’s stock, valued at $470,597.40. The trade was a 25.05% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available at this link. Also, SVP Julie A. Loeger sold 2,896 shares of the company’s stock in a transaction on Thursday, December 11th. The stock was sold at an average price of $82.44, for a total value of $238,746.24. Following the completion of the sale, the senior vice president owned 55,990 shares of the company’s stock, valued at $4,615,815.60. This trade represents a 4.92% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last quarter, insiders have sold 44,593 shares of company stock worth $3,998,870. 0.64% of the stock is owned by insiders.

Institutional Inflows and Outflows

Several institutional investors have recently made changes to their positions in EBAY. High Point Wealth Management LLC bought a new position in shares of eBay during the 4th quarter valued at approximately $26,000. Abound Financial LLC bought a new position in shares of eBay in the fourth quarter worth approximately $26,000. Financial Consulate Inc. bought a new position in shares of eBay in the third quarter worth approximately $27,000. Jessup Wealth Management Inc purchased a new stake in shares of eBay in the fourth quarter worth $27,000. Finally, Steigerwald Gordon & Koch Inc. bought a new stake in shares of eBay during the 3rd quarter valued at $28,000. Institutional investors own 87.48% of the company’s stock.

Key Headlines Impacting eBay

Here are the key news stories impacting eBay this week:

• Positive Sentiment: Q4 results and guidance beat expectations — eBay reported stronger-than-expected Q4 revenue and EPS and issued constructive Q1 2026 guidance, which underpins today’s upside. eBay Q4 Earnings & Revenues Surpass Estimates, Both Increase Y/Y
• Positive Sentiment: Depop acquisition (≈$1.2B) adds scale in recommerce and Gen‑Z fashion — the deal strengthens eBay’s exposure to younger buyers and high-growth secondhand apparel, a strategic growth vector investors like. eBay to Buy Etsy’s Depop for $1.2 Billion. Both Stocks Are Jumping.
• Positive Sentiment: Shareholder returns boosted — eBay raised its quarterly dividend and authorized incremental buybacks (noted in recent reports), which supports near-term investor sentiment and yield-focused demand. eBay shares jump as Q4 results, upbeat Q1 outlook, and Depop deal boost sentiment
• Neutral Sentiment: Analysts are raising targets and adjusting ratings — multiple banks (Baird, Wedbush, Bank of America, etc.) lifted price targets after the results and Depop deal; this ratchets up expectations but also bakes in upside. These eBay Analysts Raise Price Targets On Strong Q4, 2026 Guide And Depop Acquisition
• Neutral Sentiment: Market/data noise around short interest — recent short-interest posts in feeds appear inconsistent (zeros/NaN) and don’t present a clear signal today. No actionable change from short-interest data at this time.
• Negative Sentiment: Options and hedging activity show caution — unusually large put-option volumes were reported, indicating some traders are hedging or betting on near-term weakness despite the rally. Investors Buy Large Volume of eBay Put Options (NASDAQ:EBAY)
• Negative Sentiment: Insider selling continues — a recent SVP sale (1,009 shares) and a pattern of insider disposals were disclosed; while individual sales are small, persistent insider selling can temper sentiment. Insider Sale Filing
• Negative Sentiment: Near-term margin and dilution risks from Depop — management expects low single-digit headwinds to operating income and EPS dilution with accretion only by 2028; investors should weigh strategic upside vs. short-term earnings drag. Why eBay’s Depop Acquisition Matters More Than the Earnings Beat

About eBay

eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.

The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.